TECHNOLOGY The Optical Metaverse to Host 'Omniverse City' Showcase and Fashion Show Virtual Event for Public and Vision Industry, July 7-9 By Staff Tuesday, May 30, 2023 12:21 AM NEW YORK—The Optical Metaverse (TOM), a virtual event series produced by My Vision Show, has announced its newest format for the upcoming Showcase and Fashion Show, which will be held July 7-9. Organizers said, "This inclusive and visionary format will take visitors on an exhilarating journey inside The Omniverse City, in partnership with Airmeet, The Omniverse City's cutting-edge Web 2.5 collaborator. This extraordinary showcase will captivate both industry professionals and the public, revolutionizing the connection between eyecare professionals and patients like never before." Breaking free from traditional boundaries, TOM introduces "a groundbreaking feature that provides ECPs exclusive access to token-gated areas. Here, they can delve into the realm of new products and directly place orders with wholesalers, empowering them with the latest innovations. "Returning by popular demand is a fun and interactive learning area where all participants who are interested in emerging eyecare and technology trends can learn about their vision and how to take action. Visitors can choose from 'traditional video format' and full metaverse exploring." In addition, TOM will welcome non-industry attendees, providing a unique opportunity for eyecare professionals to connect with fresh audiences and share crucial eyecare information that is typically hard to find. "The groundbreaking approach of a show that crosses industries is a unique opportunity for ECPs to connect with new audiences," organizers said. Registration is open for the public and all eyecare and optical industry professionals with free admission until June 1 and $49 dollars thereafter. Attendees are invited to participate in one or all of the event’s enticing experience tracks, which include: The Fashion Track and A Spec-tacular Fashion Show: Witness the first-ever eyewear-focused fashion show hosted by The Omniverse City, including independent luxury eyewear brands like Kirk & Kirk and David Green, with the unique opportunity to virtually try on and purchase their exquisite designs in real-time. Sustainable fashion and retail will also take center stage, igniting conversations about responsible choices. Eye Care and Wellness Track for Industry Public: Industry professionals will be able to dive into the latest eyecare and optical news, and technology advancements, and earn continuing education credits. Irina Yakubin, OD, a member of The Omniverse City team, emphasized the importance of eye exams, stating, “An eye exam can save your life and I want people to be empowered with the knowledge and understanding of what doctors of optometry can do." A Chance to Enter the Metaverse with the Technology Tracks: The Omniverse City, an avant-garde space for exploration, learning, and interaction within the metaverse, welcomes users to experience the current and future potential of Web3 through its AR/XR/VR, FIT, and AI-Gamification tracks. The Future of Social Networking and E-Commerce More details and registration info are posted here.