DUBLIN—Allergan is unveiling a new phase in its ongoing See America initiative with the debut of #EyePic, a new social media online awareness campaign featuring some well-known celebs. #EyePic will use social media to broaden the awareness of preventable blindness, promote discussion around eye health and encourage all Americans to visit their eye doctors for comprehensive eye exams. ECPs and their patients are encouraged to participate.
The #EyePic campaign features television star Milo Ventimiglia, professional football player Victor Cruz and actress Alexandra Daddario to help raise money for the American Foundation for the Blind. They engage with friends and followers through videos and launch #EyePic by posting a photo of their eyes and tagging two friends to do the same. For every #EyePic posted, See America will donate $10 (up to $50,000) to the American Foundation for the Blind, a national not-profit which helps people who are already suffering vision loss.
"Sight is one of life's most amazing and delicate gifts," said Jag Dosanjh, SVP of U.S. Eye Care at Allergan. "We're launching #EyePic on social media to spread the word about preventable blindness in a forum where people can easily join the fight. With the help of Milo, Victor, Alexandra and the many Americans who will be posting their own #EyePic, we will encourage proactive eye care and communicate important facts about preventable blindness in America."
Watch Ventimiglia’s #EyePic video here.