PINELLAS PARK, Fla.—Transitions Optical, Inc. has announced a three-part web series titled “Estilo a Primera Vista.” Hosted by well-known Latina celebrity stylist Irma Martinez, the webisodes are designed to encourage U.S. Hispanics to embrace eyewear as a stylish accessory that can enhance their look, as well as their vision.

“We know that U.S. Hispanics care about style and how they look to the world,” said Patience Cook, Director, North America marketing, Transitions Optical. “But we also know they have higher rates of preventable vision loss and eye conditions. As a respected stylist and member of the Hispanic community, Irma is the perfect person to prove that being fashionable can go hand in hand with eye health.”

The web series touches on three main themes ranging from how to choose eyewear that complements the shape of one’s face, skin tone, personal style and lifestyle to selecting fashion accessories that make eyewear the focus of a complete look. But the webisodes will not only focus on outer beauty. With the help of Martinez, Transitions Optical hopes to motivate viewers to pay attention to their overall eye health by visiting an eyecare provider on a regular basis.

The three videos are posted on You Tube and ECPs are encouraged to share and educate patients with the spots.

According to a comprehensive study by the National Eye Institute, Latinos developed visual impairment and blindness at the highest rate of any ethnic group in the country. Globally, a recent study found that while sight is the most valued of the senses, 39 percent of adults admit they pay less attention to their eyes than any other health issue. Keeping tabs on eye health is important since even daily exposure to UV rays can have a cumulative effect on eyes, making them more susceptible to serious eye conditions like cataracts and age-related macular degeneration.

Transitions lenses continually adapt to changing light and they also reduce glare and eyestrain. As a bonus, they block 100 percent of the sun’s harmful UV rays, offering eyes added protection, important for maintaining eye health. In addition to Transitions lenses, an overall sun protection regimen to help protect the eye from harmful UV radiation includes frame size, the company pointed out.

Martinez, a Transitions lenses wearer herself, is well-known in fashion circles for her ability to put her fashion-forward clients on best-dressed lists. Named one of the top 25 most powerful women by People en Español, her styling is regularly seen on red carpets, music videos and the covers of U.S. and international magazines.

“I’m excited to share how Transitions lenses are stylish and can complete any great look,” Martinez said. “But the fact that I can also inspire my community to take better care of their eyes through fashion is also very gratifying.”

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