New Information and Messaging Options About Vision Care Featured on the Just-Updated


ALEXANDRIA, Va.—A range of up-to-the minute information about vision care, eye conditions, the importance of comprehensive eye exams and the latest in vision care/optical product solutions is part of a newly updated website and messaging at Think About Your Eyes, a national public awareness campaign presented by The Vision Council and the American Optometric Association that aims to promote the importance of getting an annual comprehensive eye exam with an optometrist. Featuring new content and a modern, easy-to-navigate design, the reinvigorated platform provides information on a range of topics and also enables consumers to find an eye doctor and schedule an exam.

“With a host of new initiatives on the horizon, 2020 was the perfect moment to launch a new website that will serve as a backdrop for our exciting news,” said Jane Balek, executive director of Think About Your Eyes. “The mission of Think About Your Eyes is to empower consumers to embrace vision care, and the enhanced website makes it easier than ever before to find an eye doctor and schedule an exam, discover educational resources, and be inspired by real life eye health stories.”

Developed to offer a seamless user experience, Think About Your Eyes’ new website features an inviting design and an intuitive display designed for optimal compatibility with mobile devices. The new platform includes new and interactive content, including a dynamic section called Eyes Across the Country. Content on this page includes interactive quizzes about eye health and information regarding special events.

Eyes Across the Country will also feature real life eye health stories, including the recently announced #seebeyond2020 contest winners, reported on last Friday by VMail. The contest, which launched in October 2019, sought to capture and feature the stories of individuals whose lives were enhanced by visiting the eye doctor. Winners were selected based on how well the eye health story communicated a life-changing impact of an eye exam and how well it conveyed how eye health contributes to the quality of life.

Additionally, the new website features a section for industry partners and doctors to download resources for use in-office, for patient education or in their own marketing efforts. Resources include email, press release and social media copy, as well as images and graphics.

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The new website will include new features to further improve the user experience, including a new doctor locator that will be introduced later in 2020.

Think About Your Eyes is a national public awareness initiative presented by The Vision Council and American Optometric Association, focused on educating consumers about the importance of vision health and annual comprehensive eye exams. Current partners include 45 state optometric associations and AFOS, Alcon, The Vision Council, All About Vision, Optelec, Jobson Optical Group, National Vision, Inc. (NVI), SpecialEyes, Hilco Vision, Walman Optical, Transitions, Essilor, Luxottica Group, Eschenbach, Johnson & Johnson Vision, First Vision Media Group, Vision Expo, and Compliancy Group.