Social Skills

EyeCarePro’s New Webinar Updates ECPs About What They Need to Know About Google Ads

By Click Staff
Friday, February 26, 2021 8:05 AM NEW YORK—According to Google, Google Ads are the best way to get a steady supply of new customers for every business. The experts at EyeCarePro are going to share their perspective on this important topic in a new webinar that can help ECPs better understand what Google ads can and can’t do for their practice. The webinar, PowerUp 2021, is being hosted this week by EyeCarePro and Review of Optometric Business. It will also be made available for viewing by March 3, the company told CLICK.

Gamers, Professionals, Parents Involved in Latest Social Media #GameOverMyopia's New Game On 2.0 Campaign to Heighten Awareness About Myopia

By Staff
Wednesday, December 2, 2020 10:00 AM GMAC is saying #GameOverMyopia by enlisting influencers to spread awareness about myopia through gaming. GMAC launched the campaign last June, as VMAIL reported. Parenting influencers brought their kids’ favorite games to life by recreating them in their house or backyard and encouraging parents to be more aware about their kid’s screen usage and how it relates to myopia. 

A New Grammin' Guide for Optometrists Just Issued by EyeCarePro

By CLICK Staff
Wednesday, December 2, 2020 9:00 AM NEW YORK—Do you know that Instagram is vitally important for your social media presence? But maybe you are unsure how to establish a meaningful presence on this increasingly popular visual platform. A new guide to Instagram, "Your Optometry Guide to Marketing on Instagram" has just been released by EyeCarePro. The guide is available for a free download here.

Bright Eyes Family Vision Care Kicks Off Facebook #LegoGlassesChallenge to Stay Connected With Patients During the Crisis

By Marge Axelrad
Thursday, April 23, 2020 8:30 AM TAMPA, Fla.—Like many optometric practices around the country in the midst of the COVID-19 crisis, Bright Eyes Family Vision Care and Bright Eyes Kids based here, have been open only for urgent and emergency patient eyecare needs, closed for routine eyecare since the start of the coronavirus pandemic. Dr. Nathan Bonilla-Warford owns and operates Bright Eyes with his wife, Cristina Bonilla-Warford. Dr. Beth Knighton joined the team in 2014. As busy as the team is in dealing with the business issues and human side of the crisis, Bonilla-Warford said that staying in touch with patients during this time is very important. 

COVID-19 and Practice Planning Advice and Tools Are Focus of EyeCarePro Facebook LIVE Event

By CLICK Staff
Wednesday, April 1, 2020 8:10 AM NEW YORK—Even in some areas where ECPs are still seeing patients or providing emergency or urgent care, eye clinics are experiencing unwanted and nerve-wracking downtime in the current coronavirus crisis, the team at  points out. To help ODs learn ways they can use the downtime to help them effectively plan for the future, EyeCarePro's team hosted a Facebook LIVE event last week. 

New ODCapture Features Enhanced Search, Customized Design and Social Campaigns

By CLICK Staff
Monday, February 10, 2020 8:06 AM NEW YORK—ODCapture, a new service from EyeCarePro is a digital marketing program for practices who want to take their brand and online presence to the next level, the company said. Stated Shelly Muhlbauer, EyeCarePro's product manager, "It's a big step above our entry-level marketing in terms of custom branding and elevated design. It packs a serious SEO punch, with a beefed up and broad content strategy, combined with an expert level of social media campaigns and presence-building. ODCapture is equipped to deliver equally advanced marketing returns while remaining a cost-savvy option."

Hoya Vision Care Helps Out Busy ECPs With a Holiday Social Media Kit

By CLICK Staff
Wednesday, December 4, 2019 8:03 AM LEWISVILLE, Texas—Hoya Vision Care has issued a helpful Holiday Social Media Kit for ECPs and their teams to use to connect with current and prospective patients during the busy holiday season. The company explained to ECPs, "We know how busy the holiday season is, so we didn’t want you to have to focus on a social marketing strategy when you need every team member focused on the patient." 

#WithoutMySight Challenge From WestGroupe Highlights Champions, Involves Collaborators and Encourages ECP and Patient Participation

By CLICK Staff
Wednesday, October 9, 2019 8:06 AM MONTREAL—This year, social media's role in escalating participation among patients and ECPs in World Sight Day (Oct. 10) is growing stronger. One of the many companies taking part is Montreal-based WestGroupe, the eyewear company which also has a large presence in the U.S. and internationally, that is an Optometry Giving Sight supporter, helping to bring the global optometry community together to help end preventable vision impairment. More than 1.2 billion visually impaired people in the world have limited access to an eye exam and a pair of eyeglasses. This figure includes millions of children who depend on their sight to succeed in school.

Think About Your Eyes' Summer Road Trip With The Daily Bumps Illustrates Important Messages About Eye Health

By CLICK Staff
Wednesday, August 7, 2019 8:57 AM ALEXANDRIA, Va.—The road trip that Think About Your Eyes (TAYE) is embarking on with You Tube influencer family The Daily Bumps is about to kick off, this month. As CLICK reported last month, a national public awareness campaign presented by The Vision Council and the American Optometric Association, will partner with travel company Airstream to send a YouTube influencer family on a road trip though the Western United States.

E-Book Details On-Site SEO for Eye Doctors

By CLICK Staff
Tuesday, May 14, 2019 11:20 AM NEW YORK—When close to 30 percent of patients and consumers are researching eyecare conditions, providers and eyewear questions online even before they decide what to do or where to go (estimates from a recent VisionWatch report from The Vision Council), it's clear that learning how to maximize the position and visibility of your practice's website on the major search engines is extremely important today.

Zyloware Reminding ECPs to Take Part in June 6 National Eyewear Day

By CLICK Staff
Friday, April 19, 2019 1:40 PM PORT CHESTER, N.Y.—National Eyewear Day was submitted by Zyloware Eyewear. and approved by the Registrar at National Day Calendar and now the 96-years-in-business eyewear company is reminding ECPs to celebrate the importance of proper eyecare in their own communities on June 6.

What Are you Sharing About Women's Eye Health and Safety Awareness This Month?

By CLICK Staff
Wednesday, April 3, 2019 11:00 AM CHICAGO—Women have higher rates of eye diseases such as cataract, glaucoma, and age-related macular degeneration than men. In addition, women tend to have a higher rate prevalence of dry eye, and may often deal with vision changes related to both pregnancy and menopause. Women deal with greater instances of eye disorders, according to the National Eye Institute, in part, due to the fact that they tend to live longer than men, are more likely to undergo cancer treatments which affect vision, and experience age-related hormonal changes that can affect the eyes.

Can Bad Reviews Be Deleted? Should They?

By CLICK Staff
Thursday, March 7, 2019 10:09 AM NEW YORK—Are you haunted by old reviews, especially bad ones? EyeCarePro reports that many clients ask if and how they can be deleted and what else can be done to reduce the negative impact these reviews have on their reputation. Here's what you can and can't do when it comes to deleting Google Reviews.

3 Benefits of Partnering With a Social Media Influencer

By CLICK Staff
Tuesday, February 12, 2019 2:24 PM NEW YORK—Influencer marketing is an essential method of capturing audience interest and gaining the trust of new consumers. Individuals are more likely to purchase a product or try out a new business if other people say they’ve had a good experience with the product or company, not just marketing agencies. A social media influencer acts as a trustworthy source of information to communicate your product or service to your target audience. By working with a social media influencer, you are able to speak to your consumer from their point-of-view.

Which Online Reviews Actually Count?

By CLICK Staff
Wednesday, December 5, 2018 12:25 PM NEW YORK—Most practices know that reviews are important. But do you know which reviews have the greatest persuasive power to bring new patients through your front door? EyeCarePro put together information to help ECPs understand more about which reviews to prioritize for their practice and offered strategies to help generate more of them.