TECHNOLOGY: Contact Lenses Hubble Sets Sights on Eyewear With Launch of Frames By Hubble By Staff Friday, February 25, 2022 12:15 AM NEW YORK—Hubble Contacts, which had previously attempted to disrupt the marketplace for daily contact lenses, has announced the launch of Frames By Hubble, which the company said is “a broad collection of stylish and affordable prescription eyeglasses and sunglasses with prices starting at $48.” Frames By Hubble will offer consumers “the same convenient and value-driven shopping experience that Hubble contact lens wearers have enjoyed for years,” the company’s announcement noted. “With our new frames, we are giving customers an easy way to express their sense of style across every season, every trend, and every outfit,” chief executive officer Steve Druckman said in the announcement.“We're thrilled to offer stylish and durable frames at accessible price points. Not only do we design and build many of our glasses in-house, but we've also collaborated with top-level designers and manufacturers from around the world to round out our amazing assortment.” Every pair of Hubble eyeglasses is hand-finished to order, the company said. They are available in multiple sizes with standard, blue light, and polarized lens types. The Frames by Hubble collection is manufactured from high quality cotton-based acetate that provides a soft-yet-durable feel and can fit men, women and children. The company also offers custom-made polarized sunglasses, available with prescription or non-prescription lenses. The assortment includes a children's collection, coming in a variety of shapes and colors to promote self-expression at any age, the announcement stated. Druckman said Hubble has been testing the eyeglass offering by cross-selling to its contact lens customers and the reaction has been promising. "By adding eyeglasses to our contact lens business we're taking the next bold step to deliver on our mission to help make the world see more clearly,” he added. To enhance the buying experience, Hubble said its website also features an easy-to-use virtual try-on feature to alleviate the potential uncertainty of ordering frames online. For more information, visit the Hubble eyeglasses site here. Hubble offers free shipping and returns on all eyeglasses and sunglasses and “offers a robust customer service program.” Hubble Contacts and ContactsCart are wholly owned by Vision Path Inc., a Delaware corporation headquartered in New York. The company was founded by Benjamin Cogan and Jesse Horwitz in 2016.