Kenmark has been experiencing a sizeable increase in its Rx Safety business over the past year “as we’ve shifted to not necessarily ‘post-COVID’ but a COVID-adaptable world,” noted Jason Wehlage, VP product and design.

Wehlage added, “The needs of an increasing population requiring prescription safety eyewear are growing. When you can now include a medical professional side that may have been a targeted demographic in the past, the demographic and needs are expanding.”

He pointed out the opportunity for independent ECPs to take part. “Safety eyewear isn’t always top of mind for accounts, as it is targeted for a very specific clientele. But as accounts look to differentiate their offerings to clients, there is the opportunity for them to really own that segment for their area. They can be the go-to destination for patients whose jobs require protective eyewear. With the push in government circles for manufacturing and industries to operate more within U.S. borders, the market will continue to evolve.”

Wehlage also noted, “Wolverine has been having great success in our lightweight TR90 safety models (W035/ W036). The sport styled wraps with double injected rubberized tips and nose pads conform and provide comfort to the face.”