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 Failure happens. And, sometimes failures happen to the big, disciplined forward-thinking companies that rarely take a misstep in their business dealings. Remember Coke Blak? Harley Davidson perfume? And let’s not forget the Rejuvenique Electric Facial Mask, designed to make you as beautiful as Linda Evans. But failure isn’t all bad. Indeed, failure should be something we learn from—and even celebrate. That’s the approach currently being taken by Sweden’s new Museum of Failure, which opened earlier this month. In Today's Read, we head to Helsingborg for a look at a few of the products that flopped not long after their debut.
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NEW YORK—Customer demands are changing the rules of eyewear's supply chain game. See how retailers, lab execs and suppliers are dealing with new service expectations from customers in this feature from VM’s June edition.
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| This week, we’re sharing an image from The Dogington Post. The first day of summer was on Wednesday and this cute pup reminds us that the best part of summer is the excuse to wear sunglasses all day, every day. And don’t forget that next Tuesday, June 27 is National Sunglasses Day. This annual event aims to bring awareness to the harmful effects of the sun’s UV rays and encourages the optical community to stress the importance of wearing sunglasses. Encourage your customers/patients to post photos using #NationalSunglassesDay and #SunglassSelfie.
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BLOOMINGTON, Ill.—This month, Specs Around Town teamed up with clients and opened its doors to participate in a weekend event with the whole community—the steampunk community, that is. Steampunk is a subgenre of science fiction that incorporates Victorian-inspired design with modern, industrial aesthetics. Steampunk enthusiasts flocked here in their best neo-Victorian costumes to attend “Cogs & Corsets: A Steampunk Happening.” Read how Specs Around Town took part in the festival by transforming its store into a steampunk attraction.
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