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NEW YORK—It’s the most wonderful time of the year (to borrow a lyric from the late Andy Williams), especially if you’re in the retail business. Black Friday, Sofa Sunday (a research day for online shoppers) and Cyber Monday are all record-setting holiday shopping events and red-letter days on the retail calendar. But don’t overlook Small Business Saturday, which is becoming quite a consumer force in its own right. And, there are signs of a growing representation from the optical community in what’s also known as “Shop Small” Saturday.
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“The Future of Optometry,” presented at Vision Expo West in September, was based on a comprehensive study conducted by Jobson Medical Information designed to appraise the current and future state of the profession in the U.S. Sponsored by Essilor, the presentation provided insights for independent optometrists about the likely changes coming to practice operations. Read this Special Report which also includes practical action points independent optometrists can use to adapt to evolving business dynamics through the year 2025.
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As part of its fund-raising effort for Optometry Giving Sight, Vision Source organized a
“pie in the face” event on Nov. 9 where team members could make a donation in
exchange for a whipped-cream pie that they smooshed on someone. (L to R) Shown are
Vision Source executives who were “pied” at the event: Donna Mikulecky, Dan Walker,
Sherry Wilson and Jeff Duncan. More than 100 pies were purchased and
Vision Source raised more than $1,000 for OGS from the event. |
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While it might not be Contact Lens Health Week, it’s always good to have a periodic reminder about proper contact lens care. From remembering to take out those lenses before bed to cleaning out your cases, this video from Verge Science serves as a little refresher on proper contact lens etiquette.
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