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Spoiler alert: at the end of this story, we pick the likely winner of this year’s World Series. Hint, it won’t be the Red Sox. (Or the New York Mets.) But that’s getting ahead of the point here in this Today’s Read feature. Since it is October and World Series season, baseball seems like an appropriate topic to address this morning. Also, it’s a perfect topic because almost everyone loves baseball and its lore, or at least a large group of us over the age of 40 still love the sport and talk about it occasionally. Even if you don’t call yourself a baseball fan, though, people who work in the optical business should be aware of a couple cool things and instances in which baseball and optical have connected over the years.
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Additional dates for ROB's seminar series on PE, Sam’s Club tests health program including optical, VSP completes Visionworks deal, Expo West shines a light on innovation and EssilorLuxottica calls for global coalition to wipe out poor vision all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
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HOUSTON—There’s really no secret sauce or magic ingredient that goes into Texas State Optical’s (TSO) formula for success, according to president John Marvin. It all comes down to a “pretty basic” approach to managing a business on the foundation of sound core values and a resolute mission statement. And, perhaps most importantly, serving patients as effectively as possible—with plenty of emphasis on meeting the patients’ needs even as they evolve in a digitally driven marketplace. “It’s our constant focus to make life more convenient for the patient,” said Marvin, who has been president of the 80-year-old TSO organization since 2001.
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This weekend’s #WeShareIt is a multi-tasking glasses stand and catchall container that might just be the hardest working knick-knack we've ever seen. You can pick it up from Lenny Mud here.
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To say that doctors are busy is an understatement. Between seeing patients, running a business, and also managing a life outside of work, their schedules can be hectic. For Rachael Wruble, however, a busy schedule is just par for the course. A native of Bad Axe, MI, Wruble is co-owner of three practices in the Charlotte, NC area—one of which she runs with her husband whom she’s been married to for nine years. As if that wasn’t enough, Wruble and her husband share two toddlers—both under five. In-between all that she has managed to create a strong presence on social media with Dr.EyeGotThis, an Instagram page she rebranded from personal to professional in February this year.
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