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Welcome to 2020, The Year of Vision. We’re only four days in, and already countless companies and organizations, both optical and non-optical, have used the happy coincidence between the calendar year and 20/20, the standard measure of visual acuity in the U.S., as a messaging platform. Seeing clearly is clearly a priority for everyone, everywhere. Yet there’s another dimension to 20/20 vision that seems to be overlooked: the connection between visual acuity and lost love.
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AOA provdes update to reimbursement procedures, early bird registration extended for VM Summit, EssilorLuxottica reports fraudulent activities at Thailand plant, ClearVision expands national sales team, and CooperVision launches scholarship for Best Practices program all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
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It’s been 50 years since the renowned economist Milton Friedman published his signature 1970 essay, “The Social Responsibility of Business Is to Increase its Profits,” in The New York Times. The world has certainly changed over the past five decades, as has the view of the role business should play in a more socially conscious, consumer-empowered world. But one thing has remained fairly consistent: businesses are powerful. For optical companies, demonstrating commitment to programs that extend access to eyecare and eyewear to the areas of the world where they are in need is more the rule than the exception. This feature highlights some of the companies taking the lead in these programs and the ways in which the optical community has united to work toward a greater good.
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It’s a new year—treat yourself to a new mug. You can pick up this opti-themed mug on Etsy. #WeShareIt
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NEW YORK—The Pantone Color Institute recently announced their 2020 color of the year: Classic Blue. Pantone describes the color as “a timeless and enduring blue hue elegant in its simplicity.” According to Pantone, it makes the perfect choice for 2020’s Color of the Year because, “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” Across the design world—from fashion to interior design and everything in between—designers are looking to Classic Blue for inspiration, and frame companies and independent ECPs are no exception.
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