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A new year. A new decade. There’s so much to look forward to—the Summer Olympics, the presidential election, design trends and yes, alcohol abstinence, are all trending as we begin 2020. Here’s a short list of some of the major trends and events in store for us this year. For a look at business trends in the eyewear and eyecare world, check out VM’s January Cover Story, #PERSPECTIVES 2020.
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The U.S.-China trade deal may lead to reduced tariffs on certain optical products, Luxottica Wholesale N.A. invests in independent optical sales division, Staar Surgical reports 4Q new sales up 25 percent, Opti 2020 welcomes 28,000 visitors, and Vision Tech innovations are lauded at CES 2020 all topped this week's VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
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MUNICH, Germany—The first trade show of the year, opti is always a fantastic place to get a feel for what might be trending in eyewear over the course of the next 12 months, and this year’s show was no exception. Packed with 28,000 visitors and 605 exhibitors, opti 2020 offered a landscape of trends, from new and exciting eyewear shapes to celebrity-inspired designs. While the trend forecast for 2020 is as expansive and varied as always, one particular trend seemed to stand out across the board: color. The halls of opti 2020 were bursting with color. Minimalism will always be in—but bright and bold is having a moment.
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An opti-themed throw pillow lets you bring your passion to the waiting room, your living room, and everywhere in-between. You can pick this one up on RedBubble.
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Social media is where many, if not most, of your patients spend vast amounts of personal time. You can leverage posts to sites like Facebook and Instagram to market to them where they already are, rather than hoping they open promotional e-mails or postal mail messages. Here’s how our practice, which has a vision therapy focus, and no optical retail business, uses social media to communicate with current, and prospective, patients.
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