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As a journalist who covers vision technology, I’ve become fascinated with eye tracking and its many uses, which range from health care to virtual and augmented reality, sports training, gaming, retail, marketing, education and military applications. Eye tracking uses motion-detecting sensors embedded in special eyeglasses or behind a computer screen to detect and measure eye movement. As many VMAIL readers know, it’s used for diagnosing and treating vision problems related to the eye-brain connection. “We use eye tracking on virtually every single one of our patients who are coming in with a visual processing issue,” said Charles Shidlofsky, OD, FCOVD, a vision development and vision rehabilitation specialist whose practice, Neuro-Vision Associates of North Texas, is in Plano, Texas.
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Second VM video, 'Micro Chats on Macro Trends,' debuts, Zeiss opens tech innovation center, optical sales remain flat, Jobson Tracker says, Retina Consultants of America continues growth, and Prevent Blindness targets April for women's eye health awareness all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
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NEW YORK—National optical sales were flat for most service/product categories over the course of last week (March 22-28) when compared with the previous week (March 15-21), except exams/refractions and contact lenses, both of which showed declines, according to Jobson’s Practice Performance Tracker. Exams/refractions were down 1 index point, while contact lenses were down 3 index points. These minor changes in optical sales occurred while COVID-19 cases are on the rise again throughout the country, with a 7 percent increase from the previous week, according to the CDC COVID Data Tracker.
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Did you follow the optical news this week? Take VM’s News Quiz to see how much you know. This week's quiz takes a look at protecting your vaccine card, Prevent Blindness awareness month, and here comes the Ea$ter Bunny.
Click here to take the quiz.
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This opti-themed sleep mask is the perfect excuse to take a nap this weekend. You can pick it up on Etsy here.
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Second VM video, 'Micro Chats on Macro Trends,' debuts, Zeiss opens tech innovation center, optical sales remain flat, Jobson Tracker says, Retina Consultants of America continues growth, and Prevent Blindness targets April for women's eye health awareness all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
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