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Quick Take: For eyes that love colors, Ray-Ban, a brand of Luxottica, welcomes wearers to a new world of color with the launch of the new Chromance sun lens. These innovative lenses with high chromatic contrast allow for higher definition, ensuring not a single detail of the surrounding environment goes unnoticed, the company said.
Wearer: Chromance lenses heighten the brightness and clarity of the color spectrum, as well as fine-tune light, filter harmful UV rays and eliminate reflections to ensure 100 percent enhanced color vision. According to the company, hydrophobic coatings, gradient mirror lens coatings and polar filters further improve performance characteristics to help wearers compete with confidence.
Specifics: The new range of Chromance sun styles is offered in five sleek shapes to fit all dynamic lifestyles.
Selling Points: Style RB 3542 and RB 3544 feature a lightweight metal top bar construction and ergonomic nylon fiber temples with rubberized tips. Inspired by the iconic Ray-Ban Caravan, the deep rectangular double-bridged metal frame of RB 3543 combines the spirit of street style with the high performance innovation of sport frames for a sleek new vision concept, the company said. Sporting a lightweight, rimless design, style RB 4254 and RB 4255 also combine a nylon fiber bridge and flexible temples with rubberized tips for ultimate comfort.
www.luxottica.com, www.ray-ban.com

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Quick Take: Signet Armorlite, Inc. has announced the addition of mirrored lenses to the Kodak Sun Lens product line.
Wearer: “Summer is here, and patients don’t only want to protect their eyes with sun lenses, they want to look good, too. We’ve made these lenses not only fashionable and comfortable so patients enjoy wearing them, but also easy to order since they already include AR and come in four different color options,” said Edward P. DeRosa, executive vice president, Signet Armorlite, Inc. “Plus, they get the added confidence and peace of mind that comes with the trusted Kodak brand.”
Specifics: These mirrored lenses are available in three lens designs, including Kodak Unique HD Lens, Kodak Unique Lens and Kodak Digital Single Vision Lens.
Selling Points: The new Kodak Sun Lens mirrors are available in gray polarized polycarbonate with four, solid-mirror color options, including blue, red, silver and green. The sunwear package includes backside Kodak Clean&CleAR UV Lens Coating along with a hydrophobic coating to repel water and resist oily smudges, dust and dirt for easy-to-clean eyeglasses. As part of the Kodak Lens Professional Series, Kodak Sun Lens mirrors are available exclusively to independent ECPs.
www.signetarmorlite.com, www.kodaklens.com

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Quick Take: The latest release from Bobbi Brown Eyewear by Safilo celebrates the 25th anniversary of Bobbi Brown Cosmetics. The collection is influenced by Bobbi Brown’s iconic 10 lipsticks that she introduced in 1991 at Bergdorf Goodman in New York City.
Specifics: One optical and three sun styles for women.
Selling Points: According to the company, the newest release of eyewear incorporates elevated metal detail and colorations parallel to original 10 Bobbi Brown lipstick shades, honoring and celebrating 25 amazing years of education, empowerment and beauty. Based on the number 10 red lipstick, the glossy Hemsley optical frame features a round, acetate front and sleek, flex temples with a slightly curved metal nose bridge and decorative metal detailing on the upper corners of the front.
Influenced by the number 9 lipstick, Burnt Red, the Alice sunglass is distinguished by a glamorous, shallow rectangular shape and gold metal touches along the outer edges of the frame. In combination with the rounded lens in a butterfly shape and thin gold metal accents along the outer edges of the frame front, the Lucy incorporates the pink number 6 lipstick in the endpieces and interior of the frame. Inspired by the number 2 beige lipstick, the Truman aviator features a metal front highlighted by a beige enamel along the contour of the lightly mirrored lenses.
Bobbi Brown said, “The original 10 lipsticks hold an important place in my heart—these are the colors that launched my beauty brand in 1991. What better way to celebrate the 25th anniversary of the brand by releasing an eyewear collection inspired by these original 10 lipstick colors and continue helping women feel empowered and beautiful. I look at this as yet another extension of the brand to encourage women to be who they are.”
Price Guide: $$$$$
www.safilo.com

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Quick Take: Jean-Francois Rey celebrates its 30th anniversary with the launch of the 1985 Collection of limited edition optical and sun frames for men and women.
Specifics: 25 limited edition frames that recreate the vintage spirit of the 80s with a perfectly mastered modern twist, the company said.
Selling Points: Inspired by the most iconic 80s Jean-Francois Rey shapes, the new models remain current and timeless in design. The collection combines sophisticated materials with a vintage color palette of honey, amber, black and tortoiseshell, while modern technology has improved the overall fit, weight and comfort of each style. Thoughtful chic details, including a signature 1985 logo and metal rivets, accent the temples. According to the company, even the names of each style embody the spirt of the 80s, such as Magneto, Super8, Viper and Kino.
“The 1985 line pays tribute to a period that changed our history and that of the creator: economic prosperity, freedom of establishment, free youth, carefree, daring, crazy chic etc…not to mention the mythical figures that revolutionized artistic creation, as Serge Gainsbourg, Madonna, Prince, David Bowie, John -Paul Goude, Andy Warhol, Karl Lagerfeld, Edwige Belmore, David Lynch, Roman Polanski and many others,” the company said.
Price Guide: $$$$
www.jfrey.fr

Made with 0.6 mm thick beta titanium 153, the Paper-Thin Acetate collection’s acetate rims add exciting textures and vibrant hues to the light and flexible frame. New shapes and color combinations define and represent a sophisticated version of the signature collection. The collection introduces two new shapes, each designed to highlight the innovative combination of acetate and Beta Titanium. Model 4510, a versatile unisex square, features colors such as muted blue on gun Titanium, along with the classic black on black and tortoise on gun Titanium. The new men’s square shape 4511 has black and dark tortoise selections, along with muted blue acetate with steel blue Titanium and olive on gun Titanium.
www.modo.com

Art-Craft Optical has introduced two new designs to its USA Workforce collection. The TR90 and the TR90 Camouflage additions are geared for the North American Industrial safety workforce. The especially hardened stainless steel fronts have a masculine fashion forward rectangular lens shape with an appealing modern, corrosion resistant “West Coast” bridge. Targeted for men, the collection is comfortable, practical and fashionable with large fitting sizes to accommodate vast head spacing ranges. Additional features include durable soft touch rubber TR90 temples inserted with an adjustable wire temple tip, as well as Mil Spec hypoallergenic electrophoretic coatings.
www.artcraftoptical.com