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Quick Take: ClearVision Optical has produced its largest collection with the launch of Steve Madden eyewear.
Wearer: Staying in tune with Steve Madden’s target consumer, the collection was designed “for Millennials, by Millennials,” and various focus groups were consulted throughout the design process so that the styles best reflect what Millennial consumers want to wear, the company said.
Specifics: This collection features 51 styles: 20 women’s, 16 men’s, six kids and nine sun.
Selling Points: “Our collection captures major trends in eyewear today as well as all the details of the Steve Madden shoe collection that are important to this demographic—thin and lightweight materials, color customization, animal patterns, quilting textures, distressed and metallic finishes—all which reflect the brand DNA,” said Maria Velasquez, brand manager at ClearVision. “Working closely with Steve Madden, we were able to bridge the brand DNA with consumer wants and needs.”
Several signature elements are seen throughout the collection. Metal accents on the front of the frame—linear metal on the women’s frames, raised dots on the men’s frames—are a branding element and provide color contrast.
Additionally, all frames feature custom laminate temple tips. The women’s tips are inspired by Steve Madden ballerina slippers, and the men’s tips resemble zipper hardware seen on the brand’s footwear.
Price Guide: $$
www.cvoptical.com

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Quick Take: Kenmark is introducing new 2017 sun styles for the Vera Wang Luxe collection.
Specifics: Six new sun styles
Selling Points: Fashion designer, Vera Wang’s taste and modern approach to feminine glamour and beauty is translated into eyewear by using contemporary shapes, texture and jewelry motifs. The Akira style is a modern round, adorned with Swarovski crystals shown on the top and bottom of its metal temple. The Clarette style is a soft rectangular zyl that also features Swarovski embellishments arranged in an alternating pattern on the temple. Lumen is a more modern frame that showcases a square silhouette along with the Amarilla style. The Kalea frame changes things up with a romantic glam vibe and a metal front profile. The Mayir sun style from this collection is a full zyl cat eye embellished with four round Swarovski crystals on the temples.
Price Guide: $$$$
www.kenmarkoptical.com

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Quick Take: Eastern States Eyewear has announced the release of its 2017 Jaguar Sunglass collection with 14 new styles.
Specifics: A wide range of premium lens options will be offered including Polarized, Blue Blocker, Mirror, Nano lenses with AR coatings. All protect against lateral glare and provide for clearer, crisper optics.
Selling Points: The design of the collection is comprised of an array of masculine shapes ranging from sporty to classic. Nearly all possess an easy to Rx construction with no greater than a base six curve. Several nuances can be viewed through the collection. In styles 37162 and 37163, the pantones of the metal temples have been carefully selected to match the coloration of their corresponding mirror lenses. The temples of style 37565 subtle layered stainless steel construction allow for a multi colored nuance. Model 37566’s front sports an antique finish to demonstrate a fashionably rustic look. All styles feature the Jaguar “leaping cat” logo lightly engraved upon its lenses. As with all Jaguar frames these styles are produced by the German based Ferdinand Menrad GMBH.
“Each style portrays the feel of sport and luxury that defines the Jaguar brand,” explained ESE managing director Jason Shyer. “With so many basic men’s sunglasses in the market Jaguar looks to provide wearers with a more interesting fashion option combined with the quality of premium lenses and German design.”
Price Guide: $$$$
www.eseyewear.com

Nouveau Eyewear is debuting new sporty designs in its Cantera Eyewear collection. Inspired by performance wear and athleisure trends, Cantera combines contemporary shapes and materials with bold colorways for men and women. New style Curveball is a versatile zyl design with colorful trim and intricate details on each temple that are inspired by streaking beads of light. The frame is available in blue, orange or pink. The second style, Fastball, features a deep, squared front complemented by a classic geek-chic design with textured temples and yellow or electric blue accents. This frame is available in blue or gray.
www.nouveaueyewear.com