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May 02, 2013
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In This Edition


MaximEyes Integrates With GateWay EDI

Web, Marketing Service for ECPs


Dynamic Labs' New Marking Remover


First Insight Integrates With GateWay EDI

MaximEyes, GateWay EDI Integration
Top Line: First Insight Corporation, developers of MaximEyes practice management and Certified EHR software vendor, focused exclusively on the ophthalmic market, have formed a partnership with TriZetto Corp. Based in Denver, TriZetto builds information solutions that enable healthcare organizations to work more efficiently and collaboratively to deliver better health.
Close Up: First Insight’s MaximEyes practice management software and EHR system, integrated with TriZetto’s electronic claims, allows practices to send claims automatically and electronically over a secure channel, get paid more quickly and accurately, and reduce errors in the billing process. Once the claims are sent, practices can retrieve a claims response report that shows the initial status of the claims, enabling offices to tackle claims rejections quickly. Because the TriZetto and MaximEyes platforms will be integrated, practices will also be able to eliminate paperwork by storing and accessing all ERA files electronically.
Vital Stats: In addition to electronic claims and ERA management, TriZetto will soon integrate its electronic patient statements with First Insight’s MaximEyes software, allowing providers to easily send patient statements quickly to maintain strong cash flow. The companies also will provide MaximEyes customers with the ability to verify patients’ insurance eligibility electronically.;

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WEB TECH Debuts 3-D Virtual Try-On App

More Images
Product: 3-D Virtual Try-On App
Top Line:, an online eyewear retailer run by the creators of 1-800-CONTACTS, is launching 3D Fit, a 3-D virtual try-on app. The app blends Hollywood special effects with advanced computer modeling, allowing users to try on more than 100 frames in less than a minute.
Close Up: Eyeglass wearers take a photo of their face using the camera on their smartphone, tablet or computer, then upload the image to The website's 3D Fit technology uses facial mapping to produce a 180-degree view of the user’s face, showing how each pair of frames fits in 3-D. Users can compare more than 2,000 frames using side-by-side images and save their favorite styles to compare them to one another.’s expanding selection of eyewear and sunglasses includes many popular brands, such as Ray Ban, Oakley, Burberry, Versace, Maui Jim, BCBGMAXAZRIA, Guess, Lucky Brand and DKNY, Spy, Smith and more. A “share” feature allows you to send the images to family and friends for their opinions.
Vital Stats: The app is available for iPad, but will soon be offered for Android, web and other platforms, according to; (800) GLASSES; (800) 452-7737

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New Service Offers Web, Marketing and Video Resources for ECPs

Sample website

Top Line: Launched on March 1, Optical Practice Marketing is a service designed to help time and budget constrained optical practices with their website and marketing efforts, providing professional looking websites, attractive print marketing materials and more, at a moderate cost.
Close Up: The service provides members with attractive, professional looking websites that have optical industry specific features and are easily self-maintained. Members also have access to a library of print material designs and programs, making it easy to do postcard mailings as well as create indoor and outdoor banners. Optical Practice Marketing also provides practices with affordable videos, shot in their business location, which can then be easily added to their website. Custom services, such as logo creation, brochures and trade show displays are also available. Assistance with social media, local pages and search engine optimization rounds out the suite of standard services.
“Many of the marketing services available today are good, but they focus strictly on services that can be automated, neglecting the fact that optical practices are still brick-and-mortar businesses,” said Dan Bailey, President of Optical Practice Marketing. “Our goal is to provide our clients with a total package marketing system that makes a difference to their business while remaining simple to implement.”
Vital Stats: Optical Practice Marketing, LLC was created by Dan Bailey, of, who started his website and marketing business 12 years ago and has created websites, videos and marketing materials for the optical industry since 2003.; (800) 651-6404

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Dynamic Labs Releases Safe, Easy to Use Marking Remover

The Eliminator
Top Line: Dynamic Labs is introducing The Eliminator, a marking remover liquid designed for safe and easy use.
Close Up: The Eliminator makes it easy to remove the toughest progressive lens markings quickly from polycarbonate, Trivex, high-index and standard plastic lenses without leaving an oily residue, according to Dynamic Labs. In testing with both large wholesale labs and independent retailers, The Eliminator has continually outperformed any other marking remover presently available, the company said.
Vital Stats: Available in a new spray-top 16 oz. bottle (#1208916) and a pen (#1201923).; (888) 339-6264

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Andrew Karp, Group Editor, Lenses and Technology

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