Maui Jim Launches VirtualTryOn

Top Line: Polarized sunglass maker Maui Jim has added VirtualTryOn to its website. The new system, developed with FittingBox, a Toulouse, France-based company, provides enhanced information about each sunglass style and allows customers to see themselves in a pair of glasses and the post the images to Facebook.
Close Up: The system has two options, VirtualFitLive and VirtualFitPhoto; both are powered by a customized interactive program developed for Maui Jim.
VirtualFitLive is the live webcam option that projects a live image of the user’s face; then the system superimposes sunglasses onto the image. If the user turns their face, the glasses move with them. VirtualFitLive is based on the most updated augmented virtual technologies that blur the lines between what’s real and what’s computer generated. VirtualFitLive will work on any personal computer; options for Mac users will be introduced in the next few months. Because the system is virtual, users get an approximate perspective on how the glasses may look on them, but the projected images are not an exact replication of the fit they will experience in a store.
VirtualFitPhoto lets users upload photos of their face, either by snapping photos through their computer’s webcam or by uploading a photo from their files. They also have the option of selecting photos of models who closely match their face shapes. At that point, the chosen sunglasses will appear on the photograph. Then, that image can be saved or shared with friends on Facebook. Sunglasses can be added to a cart for purchase.
As an enhancement to the whole website, all sunglasses will now feature Virtual360° that allows the user to see a full, 360-degree perspective on each style. The pop-up and zoom options allow for a closer look at specific aspects of the glasses. If a user holds their curser on the glasses, the glasses will rotate 360-degrees around each frame. Virtual360° is part of an enhanced product landing page that also lets users see additional frame and lens color options, learn more about the fit of each frame, pop open reviews on the glasses, and if the style is available in prescription, find a retailer nearby.
Vital Stats: Users can explore Maui Jim’s 86 styles and more than 200 SKUs that feature proprietary PolarizedPlus2 technology. Many Maui Jim sunglass styles are available in prescription.

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Eyecom3 EHR Receives 2011 / 2012 ONC-ATCB Certification

Top Line: Eyecom3, a division of HealthLine Systems, Inc., has received the federal government’s “meaningful use” stamp of approval by earning complete EHR Ambulatory certification. The designation officially deems the electronic health record (EHR) software capable of enabling providers to qualify for funding under the American Recovery and Reinvestment Act (ARRA). Tested and certified under the Drummond Group's Electronic Health Records Office of the National Coordinator Authorized Testing and Certification Body (ONC-ATCB) program, the Eyecom3 EHR software is 2011/2012 compliant in accordance with the criteria adopted by the Secretary of Health and Human Services.
Close Up: Eyecom3 is a browser-based, HIPAA compliance ready practice management software solution. Acknowledged as the industry leader in computerized recall and patient target marketing, Eyecom3 controls practice costs and maximizes return-on-investment.
Drummond Group’s ONC-ATCB 2011/2012 certification program tests and certifies that EHRs meet the meaningful use criteria for either eligible provider or hospital technology. In turn, healthcare providers using the EHR systems of certified vendors are qualified to receive federal stimulus monies upon demonstrating meaningful use of the technology -- a key component of the federal government’s push to improve clinical care delivery through the adoption and effective use of EHRs by U.S. healthcare providers.
“We are delighted to receive certification that validates that the Eyecom3 EHR will provide eyecare professionals an opportunity to implement a fully electronic system to support their optometric practices. Eyecare providers can now leverage our software to not only make significant care improvements but to also achieve meaningful use and qualify for incentive funds under the ARRA. We are proud to offer eyecare professionals the opportunity to truly improve care in their communities,” said Dan Littrell, CEO of HealthLine Systems. “We are delighted to offer current and future clients a system that manages all aspects of their optometric practice.”
Vital Stats: This Complete EHR is 2011/2012 compliant and has been certified by Drummond Group, an ONC-ATCB approved to certify any complete ambulatory, in accordance with the applicable certification criteria adopted by the Secretary of Health and Human Services.
www.Eyecomsoftware.com; www.drummondgroup.com

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MD-IT, Kareo Partner on Web-based Practice Management and EMR System

Integrated practice management and electronic medical record (EMR) system for medical practices.
Top Line: MD-IT, a provider of medical documentation software and service to ambulatory clinics and physician groups, has partnered with Kareo, a provider of practice management (PM) and revenue cycle management (RCM) software and services, to deliver an integrated practice management and electronic medical record (EMR) system for medical practices.
Close Up: The integrated system provides an easy-to-use, easy-to-implement, web-based product for physician practices seeking to upgrade their existing technology and leverage the power and utility of narrative notes in combination with an integrated PM/RCM system, according to MD-IT and Kareo.
“Our partnership with Kareo is unique in that no other PM/RCM offering leverages narrative notes as effectively,” said MD-IT president Tom Carson. “Narrative notes are fundamental for preserving the integrity of clinical documentation. Clinical encounters are unique, and proper documentation that captures the thoughts and actions of the physician goes a long way toward streamlining the billing process and reducing audit risk, all while improving patient care.”
Kareo CEO Dan Rodrigues, noted, “The opportunity to offer our customers a system that preserves the narrative in clinical documentation is of great value. From a revenue cycle management standpoint, the ability to couple claims data with the original narrative notes improves the adjudication process and first pass claims rate.”
Vital Stats: With a combined client base of nearly 15,000 physicians, the MD-IT + Kareo partnership brings together two established healthcare IT vendors that represent a new generation of software and service providers committed to improving the healthcare delivery process through effective I.T. support.

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WebMD, Bausch + Lomb Partner for New Online Resources for Consumers and Professionals

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Top Line:
WebMD Health Corp. (NASDAQ: WBMD), a leading source of health information, and Bausch + Lomb are joining forces to introduce a first-of-its-kind suite of online resources with a goal “to help improve the care of eye health in America.” New resources on WebMD will educate consumers about the importance of maintaining good eye health, as well as the connection between other prevalent health conditions. The program encourages them to connect with an eyecare professional to discuss how they can protect and enhance their vision. On Medscape, there will be a resource center for eye health information for professionals.
CloseUp: Brent Saunders, CEO of Bausch + Lomb said, “We are dedicated to elevating the eye health discussion among medical professionals and the patients they serve, and we truly believe this new collaboration with WebMD will help further this discussion between the two more than ever before.” WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through public and private online portals, mobile platforms and health-focused publications. More than 100 million unique visitors access the WebMD Health Network each month. The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, emedicineHealth, RxList, theheart.org, drugs.com and Medscape Education.
VitalStats: The consumer resources at WebMD.com will feature assessments to improve eye health knowledge, editorial features, and expert-led videos regarding common eye concerns, as well as steps to preserve healthy vision through every stage of life. Professional online resources on Medscape will reach ophthalmologists and optometrists in addition to health care professionals in related fields. WebMD and Medscape editorial content is independently created, balanced and unbiased. Any content sponsored or contributed by Bausch + Lomb will be clearly labeled as such, the companies said.
URL: http://www.webmd.com/eye-health/default.htm

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