MEI Expands Its Outreach to Opticians

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Product: MEI EzFit
Top Line: Lens processing equipment maker MEI is launching a new website designed to provide opticians with information about its compact EzFit lens processing system. The company is also promoting EzFit’s capabilities to retailers by stepping up its participation at industry meetings geared toward the specific needs of opticians, including regional events in various international markets.
Close Up: MEI’s new website,, is dedicated to EzFit. The system’s advantages are illustrated in detail using new graphics that speak directly to opticians. Designed for ease of operation, EzFit brings the same performance capabilities as an industrial machine to optical labs and shops, offering high standards of quality and reliability, according to MEI. Speed, accuracy, processing flexibility and stability during shaping are some of the benefits of MEI’s proprietary milling process. Thanks to these features, EzFit can increase throughput, speed up processing times and cut production costs, the company said. A NoBlock version of the system that doesn’t require a centering block is also available.
“An immense change in mentality is taking place and we are convinced it will continue to benefit our efforts to expand the EzFit market,” remarked Stefano Sonzogni, president and technical director of MEI. “Industry professionals are beginning to fully comprehend the fact that our EzFit eliminates the need for further processing, since the lens is cut perfectly, right from the start. No reprocessing of the lenses is required and, oddly enough, until the process is better understood, this is almost perceived as a flaw!”; (630) 521-8588

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VisionWeb Partners With ZirMed for Insurance Clearinghouse Platform

Product: ZirMed
Top Line: VisionWeb announced that it is partnering with ZirMed, a recognized leader in cloud-based claim management solutions, for ZirMed’s insurance clearinghouse platform. VisionWeb has offered an insurance claim processing solution to the optical industry since 2005, and recently migrated its customers to the ZirMed clearinghouse platform.
Close Up: VisionWeb’s claim processing solution connects users with thousands of payers in one intuitive portal to submit, track, and monitor claim performance. With the new platform powered by ZirMed users will have more flexibility and visibility into reporting and analytics information, coupled with access to VisionWeb’s experienced customer-focused support team.
“As more and more eyecare practices come to us to help them manage the complexities of insurance claims we felt it was important to partner with a proven customer-centric company, like ZirMed,” said Raki Shah, CEO and president at VisionWeb. “We’ve been providing insurance solutions to the eyecare industry for over a decade, and this partnership is representative of our commitment to providing the best technologies for our independent eyecare practice customers.” Jay Volk, vice president of corporate development and partnerships at ZirMed, commented, “Our team is excited to collaborate with VisionWeb to bring ZirMed’s cloud-based clearinghouse solution to eyecare providers across the country. In today’s increasingly complex revenue cycle, providers of all sizes are facing immense challenges. Partnering with an optical leader, like VisionWeb, enables us to bring our advanced technology to more providers, to optimize their revenue cycle, streamline workflows and increase operational efficiencies.”;; (800) 590-0873;

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Signet Armorlite Unveils New PracticePlus Website

Top Line: Signet Armorlite is unveiling a new and enhanced PracticePlus website.
Close Up: Created with the independent eyecare practice in mind, was redesigned to provide the ultimate user-friendly experience with simple, clear navigation for ECPs to quickly find the information and practice-support tools they need.
PracticePlus provides rebates for every qualifying pair of Kodak Progressive Lenses purchased and redeemed, including an assortment of traditional, dual-side and full backside lens designs. Members also gain access to additional tools like dispenser training and lens demonstration materials for use with patients and staff. The new website means ECPs benefit from richer online content across a wide range of resources.
Practices do not need to be direct customers of Signet Armorlite or Signetek in order to participate, and may purchase Kodak Progressive Lenses from any authorized laboratory. Potential members can watch a short video on the website to learn how PracticePlus helps build a strong practice while incorporating a brand patients know and trust.
Vital Stats: ECPs are invited to explore the public portion of the website. However, each PracticePlus Member’s account pages within the site are password protected. The members-only section features:
• Dashboards—To easily submit claims and review up-to-date account details
• Active Deals—Frequently updated to highlight member promotions, events and new products
• Resources—Order complimentary patient materials and point-of-purchase displays
• Videos—Product demonstrations and valuable visual aides
• Support—Dedicated PracticePlus Lens Consultants ready to assist
“PracticePlus was established to support the independent eyecare practice’s success,” said Edward P. DeRosa, executive vice president, Signet Armorlite. “The new PracticePlus website, with enhanced capabilities, continues to build on that commitment with an eye toward improving practice efficiency, making participation simple so eyecare professionals can focus on their patients.”;; (800) 950-5367

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