Click here to view this email on your mobile device
View this email in your Web browser: http://whatcounts.jobson.com/dm?id=%%SUBSCRIBER_ID_TAG%%
June 25, 2013
VMail ProductWatch
www.visionmonday.com   Facebook Twitter
In This Edition

LAUNCHES

Hoya: Hoyalux Array

SECOND LOOKS

Ogi: Seraphin
Altair: Tommy Bahama
L'Amy: Nina Ricci

ALSO NEW

Luxottica

dpg

LAUNCHES

CORRECTED: Hoya Launches Backside Progressive Lens with Adaptive Design

 
Editor's note: this content has been corrected.

Quick Take:
Hoya Vision Care is releasing Hoyalux Array, a backside progressive lens with an adaptive design. The lens offers superior ergonomics of near, mid and distance sight which delivers natural, comfortable viewing and head movement, according to Hoya.
Wearer: The lens is optimized for hyperopes, myopes, and astigmatics.
Specifics: Hoyalux Array is produced with Hoya’s Free-Form Backside Surfacing Technology, which optimizes individual prescriptions for the greatest performance of the lens design. The technology enables the widest viewing area for both myopic and hyperopic patients, resulting in sharp, clear images not distorted by elliptical errors from conventional surfacing. This results in superior vision at all distances, and larger cut outs which make clear and sun options easier to order, Hoya said.
Selling Points: Hoya uses its Transmittance Control 3D Design Software to model nearly every scenario of how the eyes see with each prescription and compensates for differences between wearing position and refraction position. It also modifies and enhances the lens design for optimal intermediate and reading area placement, and balances design symmetry for better binocular vision and reduced “swimming effect.” Placing the lens closer to the eye creates a wider field of view at the intermediate and near distances. For additional customization, Hoya offers four different corridor profiles.
Price Guide: $$$
www.hoyavision.com

Top Send your comments to VM

SECOND LOOKS

Ogi Unveils Seraphin Vintage Icon Series

 
More Images
Quick Take: Demonstrating a noteworthy tribute to retro boldness, Ogi’s Seraphin collection has introduced new styles inspired by time honored looks from the mid-19th century.
Specifics: Three new ophthalmic styles; the Niles, Griggs and Lawton.
Selling Points: “Inspired by a plethora of classic shapes, Seraphin’s Vintage Icon Series harkens back to the basics of pure style to create an understated, yet classic look full of vintage panache,” said Karly Anderson of Ogi’s marketing and design department. “Handmade materials, intricate detailing, and exquisite craftsmanship merge beautifully to create unique looks.” Round lenses are paired with a quaint saddle bridge in the slim-profiled, 1940’s panto-inspired Niles, featuring ornate filigree patterning along the titanium eyewire. Brow bar emphasis comes to life in the revamped 1950’s-inspired profile of the Griggs, which combines Italian acetate and Japanese titanium; while a saddle bridge, circular chrome rivets and intricate coining along the eyewires and temples provide characteristic vintage flair. Touches of glossy acetate combine with intricate titanium elements to bring dimension to the Lawton, which features intricately etched metal accents with a filigree patterning along its slim temples. Seraphin counter cards, large window banners, logo plaques, branded counter cubes and 8-piece displays are available.
Price Guide: $$$
www.ogieyewear.com

Top Send your comments to VM

Altair Bows Tommy Bahama Summer Optical Collection

 
More Images
Quick Take: The Tommy Bahama Eyewear Collection from Altair exudes the essence of an island lifestyle and for Summer 2013 the line has introduced new optical styles for men and women.
Specifics: Five new optical styles, one stainless steel, two stainless steel/handmade acetate combinations, one handmade acetate/metal combination and one handmade acetate. Two for men that combine classic shapes and modern styling with understated island-inspired details and three women’s styles that feature floral-inspired patterns, a hint of sparkle and rich acetate colorations.
Selling Points: For men, the TB4021 is a stainless steel style with a pressed diamond pattern, durable construction and sleek design soft rectangle shape; while the TB4023 is a bold and trendy progressive-friendly, soft rectangle combination frame with top bias design and a woven-inspired temple that gives it an understated island-inspired detail. For women, the TB5026 captures the timeless glamour of Hollywood thanks to its soft rectangle combination construction accented with Austrian crystals that provide a hint of sparkle on the floral-inspired cast metal temple details. Lastly, the TB5027 and TB5028, also for women, are a modified rectangle combination frame and soft rectangle acetate frame, respectively, that feature a pressed metal, floral-inspired temple core with spring hinges and a progressive-friendly B measurement.
Price Guide: $$-$$$
www.altaireyewear.com

Top Send your comments to VM

L’Amy America Unveils Nina Ricci Optical Styles

 
More Images
Quick Take: L’Amy America his introduced new Nina Ricci ophthalmic styles for 2013 featuring feminine details with elegant, sophisticated styling.
Specifics: Four new optical styles made in France.
Selling Points: Nina Ricci’s new La Ravissante ophthalmic style (NR2717) takes its cue from the brand’s beaux art ring, incorporating special laser engraving to create the same textured effect found on the ring paired with a milled two-tone acetate front and metal temples. The Nina Ricci NR2731 La Sensuelle acetate style incorporates a strong eyeshape and temples decorated with metal pins on both sides of a gold buckle inspired by the leather work of the Nina Ricci clutch bag seen on the Spring 2013 runway. The Nina Ricci NR2725 L’Ensorcelante temple design was inspired by the ribbon of the Nina Ricci perfume bottle featuring a metal bow decoration that passes through the acetate temple of this cat eye shape with the inside engraved with Nina Ricci’s Paris address, 39 avenue Montaigne. La Seduisante, NR2726, is also inspired by the ribbon of the Nina Ricci perfume bottle and features the metal bow temple decoration and Paris address paired with a bold rectangular eyeshape deep enough for progressive lenses.
Price Guide: $$$
www.lamyamerica.com

Top Send your comments to VM

ALSO NEW

Zyloware Releases New Stetson Styles

Zyloware Eyewear has released new styles from the Stetson and Stetson Off Road collections. The Stetson 296 is a semi-rimless, lightweight square metal frame featuring a thin double bar bridge, wrapping endpieces and sleek metal temples with a raised Stetson logo. The ST 296 also features handcrafted zyl temple tips, spring hinges, snap-in silicone nosepads and can accommodate progressive lenses. The Stetson Off Road 5031 is a thin, full rim metal frame in a rectangular shape with contrasting thick metal endpieces and temples that feature a repeating pressed design; while the OR 5032 is a semi-rimless, wide fitting rectangular frame with thin metal endpieces featuring a classic cut-out design. Both Stetson Off Road styles have handcrafted zyl temple tips, spring hinges and snap-in nosepads; while the OR 5032 accommodates progressive lenses. www.zyloware.com

Allison Extends Try Change Interchangeable Line

Try Change, the original brand of rimless eyeglasses with the interchangeable temples from Allison S.p.A., offers eight new models for this season. The brand experiments again with full rim styles in a range of four super-trendy shapes alternating from round (TH500-TH104) to the 80’s (TH503-TH107), to a more feminine beveled and enveloping shape (TH501-TH105) and concluding with a slim, geometric design (TH502-TH106). Each model is available in five colors and both in optical or sun version. Using a super-light and durable polyamide for both the lenses and the frame, the new styles allow for unique and unpredictable chromatic plays, semi-transparent and flash mirrored. All Try Change styles have interchangeable temples and with the purchase of one eyeglass the customer receives a set of spare temples in a different color. www.allison.it

Sunairess Debuts New Optiluxe Couture Collection

Miami-based Sunairess Eyewear has introduced a new collection of affordable luxury eyewear frames; Optiluxe Couture. A complimentary addition to their established Optiluxe line, the Optiluxe Couture collection consists of 13 ladies and men’s styles in three color ways. Many of the frames feature metal and plastic combinations with spring hinges and crystal embellishments. The complete Optiluxe line of eyewear frames consists of approximately 90 ladies and men’s eyeglass styles that wholesale from $10.00 to $40.00. www.sunairessinc.com

Top Send your comments to VM

BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


VMail ProductWatch is a service of Jobson Medical Information LLC, the publisher of VisionMonday®,
100 Avenue of the Americas, New York, New York 10013.

If you do not wish to receive future VMail ProductWatch e-mails, please click UNSUBSCRIBE.

© 2014 Jobson Medical Information LLC All Rights Reserved EyesWay content is developed, sourced and
reported by the editors of EyesWay, the international news portal. VMail provides that content to its
subscribers as part of an exclusive news exchange agreement.