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What Works

iMatrix Launches Web Marketing Services for Optometrists

SORRENTO VALLEY, Calif.— Internet Matrix, Inc. (iMatrix), a web solutions company, has announced its expansion into online marketing for optometrists.

iMatrix will now offer optometric (as well as dental) web marketing solutions that include professionally designed websites, social media management, video marketing, PPC advertising, and their advanced SEO service called Dominator. According to a company spokesperson, the new online marketing services are designed to equip optometrists with the tools needed to reach a broader audience of potential patients online and increase local market share.



New Keynoter and Courses Set for 'SIB' Virtual Conference

ROCKVILLE, Md.—Organizers of the first Seeing is Believing virtual conference, to be held Jan. 30 - Jan. 31 and then archived online, are anticipating that they will see an attendance of at least 1,000 optometrists, a mix of independents and corporate-affiliated doctors and practice staff, at their upcoming event.

In addition, a new keynote speaker, social media expert Shashi Bellamkonda, has been lined up for the opening day. And a full roster of courses and seminars, geared to educate and train practices on a variety of topics, has been firmed up for the program, which is posted at and available for registration this month.



Cool Tools

Want to inspire your front office team, your lab group or...your patients? Check out this site, which is a simplified way of creating, printing and delivering customized tees.

There's an explanatory video and a design lab full of graphic ideas on this cleverly designed, easy-to-use site.




For the past several years, Google has encouraged participation among kids for design concepts for its famously simple main Search page. Doodle 4 Google is an annual program that invites K-12 students in the United States to use their artistic talents to think big and redesign the site's homepage logo for millions to see. The 2013 program is underway now.



Sites to See

Block Buying Group

Block Buying Group has launched a totally redesigned website to provide new features and update services to its members.

Said Michael Block, CEO, "We are very excited about the launch of our newly designed website. It's sleek and innovative and provides functionality for both our buying group and practice management services. We look forward to formally introducing our new site and Practice Builder Affiliate programs at Vision Expo East."


Healthy Vision With Dr. Val Jones

Are carrots, in fact, good for your eyes? On the new edition of Healthy Vision with Dr. Val Jones, optometrist, author and president of the Ocular Nutrition Society, Jeffrey Anshel, OD, and leading nutrition researcher Elizabeth Johnson, Ph.D., join Dr. Val to talk about nutrition and its impact on vision and eye health. "Advice about nutrition and how it affects your vision and eye health can be confusing," says Dr. Anshel. "One day a report tells us that a certain food or supplement is good for us; the next day another report tells us that it is not. But what can be said, without contradiction, is that the foods we eat (or don't eat) play a major role in all aspects of health."



What Are The Best Times to Send E-mails?

When it is most effective to distribute e-mails? Direct marketing resource GetResponse analyzed more than 23 million e-mails sent in a recent three-month period and its survey provides some fascinating insights that can be helpful to all.

Just over 23 percent of e-mails are opened within the first hour of receipt. See some of their other findings in this neat Infographic:


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