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AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS January 16, 2013
What Works

iMatrix Launches Web Marketing Services for Optometrists

By CLICK Staff


SORRENTO VALLEY, Calif.— Internet Matrix, Inc. (iMatrix), a web solutions company, has announced its expansion into online marketing for optometrists.

iMatrix will now offer optometric (as well as dental) web marketing solutions that include professionally designed websites, social media management, video marketing, PPC advertising, and their advanced SEO service called Dominator. According to a company spokesperson, the new online marketing services are designed to equip optometrists with the tools needed to reach a broader audience of potential patients online and increase local market share.

"We have designed a range of services that grow with the practice," said Asaf Benhaim, CEO and co-founder of iMatrix. "The marketing requirements of a business change over time and marketing solutions must fit these changing needs. Our suite of services is designed to empower optometrists for success at every stage in the practice's growth."

New services provided by iMatrix are Starter, Social, Media, Velocity and Dominator. According to iMatrix, the Starter Service includes a professionally designed website with a structure that is optimized for search engine crawlers. In the Social Service, social media for optometrists is included with the professional website. The next service level up from Social is the Media Service, which includes the customizable website and social media management as well as video marketing for optometrists. The top two levels of web marketing services provided offered are Velocity and Dominator. Velocity builds on all the features of Starter, Social and Media, adding pay-per-click (PPC) advertising and retargeting campaigns. The premier-level service offered by iMatrix is Dominator, which encompasses an optimized website, social media management, video and video advertising, PPC, and custom SEO management.

Gwen Robinson, iMatrix's marketing manager, added, "We closely track the progress of these services for each client to ensure that we are meeting goals and enabling our clients to succeed." Demonstrations of the services or live chat with an Internet Consultant are available through the company's website.



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