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What Works

Is It Time to Try Facebook Advertising for Your Practice?

By Nancy Rausman, EyeCarePro

NEW YORK— Facebook advertising is a pay per click or pay per impression ad program that can really boost the effectiveness of your page.

Here's why:

Increased Reach
Facebook Advertising expands your reach by allowing your ads to be seen by more than just your Facebook "friends." With so many people on Facebook at any given moment, this can mean major penetration for your ad. Depending on the type of ad you run, you can extend your reach to more fans, friends of fans or to the greater Facebook community.



Learning About the New Facebook Metrics

By Janet Fouts, CLICK Contributor

Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We've been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Edgerank, the algorithm Facebook previously used to measure value, is being revised. Now they're calling it the "News Feed Algorithm."


Local Eye Site

Cool Tools

Curious says it believes in lifelong learning and the singular value of teachers. This site, an interactive learning concept, is organized around functions like Learn, Teach, and Share, can be helpful for finding out basic information about scores of things, from health to travel to business. Its content is also vetted to keep things reliable and its info is helpful to anyone.



Digital Public Library of America

The Digital Public Library of America brings together the riches of America's libraries, archives, and museums, and makes them freely available to the world, this site notes. It strives to contain "the full breadth of human expression, from the written word, to works of art and culture, to records of America's heritage, to the efforts and data of science."



dba Live

Sites to See

Local Eye Site

Local Eye Site, the leading job search platform focused entirely on the eyecare industry, has unveiled a completely redesigned website. The move marks the first major rebuild of, which has been developed from the ground-up to better manage increasing traffic, along with greater numbers of registrations and job listings. With more than 65,000 registered users, and nearly 700 listed jobs, "the upgrade will ensure that Local Eye Site remains the single most comprehensive resource for jobs in the eyecare industry," said Brad McCorkle, founder of Local Eye Site.


Transitions Optical's 'Tech Talk' Facebook Tab

Transitions Optical has launched a new "Tech Talk" Facebook tab on the company's professional Facebook page, The tab features Transitions researchers responding to some of the most frequently asked questions concerning adaptive lens technology, technical papers and a question-and-answer section, which allows visitors to ask a question directly of the experts.



Today's Essential Social Media Facts [INFOGRAPHIC]

NEW YORK—Michael Doyle of Australia's The Website Marketing Group recently put together some of the most surprising social media stats of this year.

Here is TWMG's Social Media Stats of 2013 which you might want to keep in mind as you continue to refine your approach to social media.

One thing's for sure, the numbers are staggering and things change really fast!


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