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WHAT WORKS:
Digital Media Is Key to Reaching Your Multicultural Patients
SOLUTIONS:
Using Facebook 'Sponsored Stories' to Boost Your Social Media Efforts
COOL TOOLS:
Conversion Tool WordGrabber
SITES TO SEE:
World Sight Day – Oct. 11
ZOOM:
The Rise of The 'Connected Viewer'
QUICK CLICK:
On which of the following sites does your practice/optical dispensary have a posted business page or profile?