October 14, 2017|www.visionmonday.com


Take Me Out to The Ballgame…
Where Baseball and Eyesight Take the National Stage

NEW YORK—Perhaps in no sports competition is great eyesight more important than it is in baseball. The ability to quickly identify the rotation of the baseball—and thus the type of pitch that’s been thrown—by honing in on the spinning 108 red stiches that knit the two pieces of cowhide cover together is key to becoming a truly great hitter. This year’s World Series is set to begin on Oct. 24 and regardless of who you’re rooting for there are few fans out there who don’t watch the games with sincere admiration of the extraordinary talent—and eyesight—that today’s ballplayers bring to America’s Pastime. Play Ball!
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Next steps in Essilor Luxottica merger, Women in Optometry’s Theia Awards, World Sight Day initiatives, Calif. OD bill, Silmo d’Or honorees and Brando acquires Sunday Somewhere all topped this week’s VMail news feed. Click on the headlines below to catch up on anything you might have missed.

Essilor Says Its Next Step Toward Merger With Luxottica Will Occur by Year’s End

Women In Optometry Recognizes Women ODs With 2017 Theia Awards

Optical Industry Gears Up to Celebrate World Sight Day on Oct. 12

California Bill, Supported by CAO, Expands Optometrists’ Role

Silmo d’Or 2017 Honorees Announced During Event at the Grand Palais

Brando Eyewear Announces Acquisition of Sunday Somewhere

A Few of Your Favorite Things

Everyone’s got a favorite thing and our industry is no exception. Let’s face it, people in optical are passionate about their products, designs, technologies and inventions. That’s why you should take part in our 2017 EyeVote Reader’s Choice Awards to identify optical’s favorite products and companies in 14 distinct categories. But time is a wasting, so click here to cast your vote. No procrastinating allowed—voting will be open through Oct. 16, which is right around the corner.
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Stylist turned beauty maven, Linda Rodin, talks everything eyewear in the video, “Linda Vision With Linda Rodin,” from Who What Wear. From her first pair of frames and her favorite pieces in her collection to never matching her glasses with her outfits and makeup, take a look at what Rodin has to say about her eyewear style.

British Columbia OD Provides
'Edu-Tainment' Through His Blog and YouTube Channel

Abbotsford, B.C.—If you were to go to AboutMyEyes.com, you would be greeted by Harbir Sian, OD, of Highstreet Eyecare Center and his alter ego, Dr. Eyenstein on the homepage. The dynamic duo have been partners in educating patients about their eyesight, with Dr. Sian starting the blog in 2010 and Dr. Eyenstein aka Bill Eye the Vision Guy, joining him for the For Your Eyes Only video blog series in 2013.
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