By CLICK Staff
The
PECAA group of independent doctors, one of the U.S.' leading eyecare professional alliances, has launched a new corporate website, part of a complete rebranding project for the organization, including a new logo design, color scheme and refreshed brand identity. The site redesign was done to provide a more user-friendly experience, with improved navigation and functionality. It allows for optimized display on desktop, tablet and mobile devices. Visitors will find detailed information on all of PECAA's services and member programs plus a company blog. Blog articles will focus on industry trends and strategies aimed at the independent eyecare professional and serve as a resource for doctors seeking more information on the group and instructions on how to join.
Current PECAA members can login to the site to access extended information on vendor partner programs, member rebates, events and other exclusive member programs. Members can also access the group's on-demand online education tool, powered by Quantum Optical. PECAA Member Doctors and their staff can access the online education site, browse a library of accredited courses and earn free Continuing Education credit. The new website will also provide the opportunity for additional brand exposure for the group's vendor partners.
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