Current Issue

June 24, 2017

Celebrating the Art of Failure

Read the Latest Issue

Failure happens. And, sometimes failures happen to the big, disciplined forward-thinking companies that rarely take a misstep in their business dealings. Remember Coke Blak? Harley Davidson perfume? And let’s not forget the Rejuvenique Electric Facial Mask, designed to make you as beautiful as Linda Evans. But failure isn’t all bad. Indeed, failure should be something we learn from—and even celebrate. That’s the approach currently being taken by Sweden’s new Museum of Failure, which opened earlier this month. In Today's Read, we head to Helsingborg for a look at a few of the products that flopped not long after their debut.


VMail Weekend is published by Jobson Medical Information LLC, 440 Ninth Avenue, New York, NY 10001.

To subscribe to other JMI newsletters or to manage your subscription, click here.