BUSINESS: dba: Eye-trepreneurs Eyemart Express Offering Veterans and Military Families a Discount Program By dba Staff Monday, May 21, 2018 10:05 AM DALLAS—Eyewear retailer Eyemart Express has announced a new “thank you” program to show appreciation to veterans, retired, active- and non-active duty military personnel and their families. The program features a nationwide discount program that began May 14. To celebrate the program launch, all individuals who have served in the U.S. military, and their families, will receive 20 percent off eyewear purchases through June 2, according to the announcement.The everyday military discount will take 10 percent off eyewear purchases starting June 3, the company said.In addition, Eyemart Express is donating 2,000 pairs of glasses complete with prescription lenses to members of the national veteran service organization Veterans of Foreign Wars.“Military personnel and their families give and sacrifice so much for our country,” Eyemart Express chief executive officer Michael Bender said in the announcement. “We want to show our appreciation for their service and make it easier to take care of their eye health. The ability to see clearly should not be among the many concerns military families experience.” Military customers must present a valid military, dependent, retiree, or DD214 card at the time of purchase to receive the discount “Several of our Eyemart Express stores are in cities with large military communities, so this program is the perfect way to say ‘thank you’ all year,” Bender added.In addition, Eyemart Express said it offers the “fastest production of glasses in the industry for busy military personnel and families with as little as 30 minutes turnaround time and 90 percent of glasses delivered on the same day.” For more information about the Eyemart Express military discount and initiative, visit the website: https://www.eyemartexpress.com/military.Eyemart Express operates 178 stores in 35 states, including the Vision4Less, Visionmart Express and Eyewear Express optical brands.