Eyemart Express Pledges $20,000 Donation for Fifth Annual Stand Up To Cancer Fundraiser

By Staff
Wednesday, September 23, 2020 12:21 AM DALLAS—Eyemart Express,  a leading national optical retailer, is kicking off its fifth annual fundraiser to benefit Stand Up To Cancer (SU2C).

Canadian Brand Kits Launches its Direct-to-Consumer Platform for Eyewear

By Staff
Wednesday, September 9, 2020 12:18 AM VANCOUVER—Kits, a Canadian eyewear brand backed by the investor Roger Hardy, has launched what it calls a “revolutionary platform” at Kits.com to sell eyewear, sunwear and contact lenses online.

The Vision Council’s Open Your Eyes Frame Vendue Auction Accepting Bids Until Friday, June 26, Website Now Live

By Staff
Tuesday, June 23, 2020 12:27 AM ALEXANDRIA, Va.—The Open Your Eyes Frame Vendue, an auction presented by The Vision Council and featuring frames with special significance designed by leading independent designers to support the Equal Justice Initiative and My Brother's Keeper Alliance, is accepting bids until Friday, June 26 at 11:59 p.m. EDT.

SD Eyes Launches First-Ever Rip Curl Eyewear Collection

By Staff
Monday, March 16, 2020 2:03 AM ONEONTA, N.Y.—SD Eyes has launched the debut Rip Curl collection, made up of 20 optical and 16 sun styles. SD Eyes will also debut the Rip Curl Youth Optical line during Vision Expo East at its Booth #1435.

National Vision’s America's Best Retail Brand Expands Prive Revaux Partnership to All Locations

By Staff
Tuesday, January 7, 2020 12:24 AM NEW YORK and DULUTH, Ga.—Prive Revaux, a celebrity-supported eyewear brand that debuted two years ago, will continue its retail expansion and exclusive optical partnership with America's Best Contacts & Eyeglasses.

Framing the Future

By Gwendolyn Plummer
Monday, August 12, 2019 12:00 AM As summer winds down, the back-to-school season inevitably picks up. As kids head into another school year, parents, teachers and the students themselves all want to ensure that everyone puts their best foot forward come September.  For many young students, eyewear is an essential piece of the back-to-school puzzle. The right eyewear helps kids see correctly so they can achieve their goals, but the perfect pair of frames also brings confidence, personality and fun to the every day.

A&A Optical Unveils RACHEL Rachel Roy Collection at Vision Expo East

By Staff
Monday, March 11, 2019 12:30 AM CARROLLTON, Texas—A&A Optical has unveiled its first collection of the RACHEL Rachel Roy frames with the debut of 16 optical styles and 52 total skus.

Altair Eyewear Debuts First Optical Collection for Draper James Eyewear

By Staff
Monday, March 11, 2019 12:30 AM NEW YORK—Altair Eyewear Inc., a division of Marchon Eyewear Inc. has launched the first ever optical collection for Draper James, the Southern-inspired lifestyle brand founded by Reese Witherspoon in 2013.

L’Amy America’s Luxury Division, Ultimate Vision USA, Unveils McLaren Vision Collection

By Staff
Monday, March 11, 2019 12:30 AM SHELTON, Conn.—Ultimate Vision USA, the newly established luxury division of L’Amy America, has launched the McLaren Vision collection of eyewear.

Marchon Debuts DKNY Eyewear Collection

By Staff
Monday, March 11, 2019 12:30 AM NEW YORK—DKNY with Marchon Eyewear Inc. have launched the brand’s new eyewear collection which is slated to roll out globally in March 2019.

Modern Optical International Intros First Modz Sunz Collection

By Staff
Monday, March 11, 2019 12:30 AM ROSELLE, Ill.—Modern Optical International is debuting its first sun collection to its Modz Eyewear line. Modz Sunz will debut with 14 fashion-forward styles for all-season wear.

Safilo Launches Rebecca Minkoff Eyewear Collection

By Staff
Monday, March 11, 2019 12:30 AM SECAUCUS, N.J.—Safilo Group has unveiled the spring/summer 2019 launch of the Rebecca Minkoff eyewear collection which will make its official debut in March at Vision Expo East. Building on the brand’s Holiday 2018 exclusive 10-piece sun launch, the spring/summer 2019 collection for the three Os market will include a total of 18 sunglass styles. The brand will also launch its first-ever optical collection this spring with 14 optical frames.

Thélios Unveils First Collection for Kenzo Eyewear

By Staff
Monday, March 11, 2019 12:30 AM LONGARONE, Italy—Thélios has collaborated with Carol Lim and Humberto Leon, creative directors of Kenzo, to launch the Maison’s eyewear collection. For spring/summer 2019 the designers looked toward the high-energy of the brand.

Zeiss Debuts UV Screening Technology for Eyes

By Staff
Monday, March 11, 2019 12:30 AM SAN DIEGO—Zeiss Vision has partnered with Voxelight, LLC, maker of the popular Sunscreenr UV Camera, to develop a new handheld tablet that shows consumers how much protection their eyes have from damaging ultraviolet (UV) rays and how susceptible they are to harmful exposure. Zeiss C-UV400 is designed to illustrate the amount of UV protection present in a pair of eyeglasses, and is the first time eyecare professionals will be able to show patients how much of this invisible light is being blocked.

Easy as 1, 2, 3

By Jamie Wilson
Monday, September 17, 2018 12:40 AM WHAT: Three-piece mounts are taking on a trendier look as these styles are popping into not only optical but sun collections as well, featuring unique shapes, temples and lens treatments.