Orion In Action

By Staff
Wednesday, November 20, 2019 11:23 AM In 2011, Jason Esterhuizen was involved in a car accident that left him completely blind. He was 23, and studying to become a pilot. Last year, Esterhuizen became one of six blind patients to receive Second Sight's Orion, which he says allowed him to see his birthday candles for the first time in seven years. Head over to OneZero to read Esterhuizen's full story, and learn more about how Orion is changing his life.

Independents Can Navigate Challenges With The Merchant Map

By Staff
Wednesday, November 20, 2019 10:03 AM You’re inspired and passionate as an independent optician or eyecare practice, but you might also want to be inspired and glean successful ideas from others. If so, you can check out The Merchant Map, a different and resource-rich site that describes itself as “The exact blue print to build your retail confidence and gain creative control….by prioritizing the right work at the right time so you can grow your business in your own way.” The site and its programs are run by
Chris Guillot, the designer of The Merchant Map and founder of Merchant Method, a boutique consulting agency. She was named a 2019 (and 2018) retail industry influencer by Vend and featured on Business Insider, among others, for her retail insights. Read More

Women In Optometry: Take Good Care of Yourself

By Staff
Wednesday, November 20, 2019 10:00 AM You’ve taken the kids for their checkups and scheduled your parents’ doctor visits. You even went along to make sure they understand what was happening. But what about you? Many ODs are comfortable talking about healthy lifestyles and decisions with their patients, but their own wellness and time for self-care takes a back seat to the demands of being an optometrist and all the other roles they play. In this collection of stories, several ODs describe what they do to stay healthy and how they seek to help others achieve the same. Read More

#GivingSightDay Is Almost Here

By Staff
Tuesday, November 19, 2019 11:03 AM Each year, the Tuesday after Thanksgiving is designated Giving Tuesday to encourage charitable giving across the nation. This year, as they have in the past, RestoringVision is transforming Giving Tuesday into Giving Sight Day, and aiming to raise $40,000 to change 50,000 lives. RestoringVision is just one of many vision-related organizations who will take part in Giving Tuesday this year—head over to their website to learn more about how you can make a difference. 

Welcoming the Holiday Season With Gifts and Celebrations

By Staff
Tuesday, November 19, 2019 10:03 AM "It's so important to make sure our employees feel appreciated!" shared a recent Women In Optometry Pop-Up Poll participant, and the overwhelming majority of respondents seem to feel the same: 77 percent stated that they host a party or event and give presents to their team during the holiday season. What's the best gift to give? Fifty-two percent said cash, and another 23 percent said that they give the same gift to everyone such as a tumbler, jacket or gift certificate. Twelve percent said that they research individual gifts for each team member. A number of respondents shared that they enjoy a white elephant-style gift exchange or that they spread out their celebration over the course of a week. Read More

Review of Myopia Management: An Important New Approach to Managing Progressive Myopia

By Staff
Tuesday, November 19, 2019 10:00 AM Two widely prescribed myopia interventions, each effective, with different mechanisms of action. What if they were combined? Would the combination have an additive or synergistic effect? Combining two different treatment methods to slow the progression of myopia may deliver better results than either can achieve on their own. A new, two-year study found the combination of orthokeratology and topical atropine 0.01% was 28 percent to 38 percent more effective in slowing axial elongation in children with progressive myopia. Read More

#OptometryWeek2019

By Staff
Monday, November 18, 2019 3:06 PM This week, the Ontario Association of Optometrists is sharing snapshots from #OptometryWeek2019. Throughout the week, local leaders have been visiting optometrists in their constituencies to learn more about what they do, and why it's so important. Take a look at the Ontario Association of Optometrists' Twitter account to get a larger look at the full week.

Teaching the World How to See

By Staff
Monday, November 18, 2019 10:03 AM Where do you turn to for information on protecting your eyesight? That’s an easy question nowadays. Medical information is everywhere. In fact, people are inundated with it on the web and TV. A simple Google search on “eyecare” comes back with more than 30 million results. Health care companies keep adding to this by spending billions on direct-to-consumer advertising each year. But none of this existed a generation ago. But none of this existed a generation ago. The first health information website wasn’t even launched until 1994 and TV commercials for most medical products were illegal in the U.S. until the 1990s—and are still prohibited in many countries today. So, how did people learn about eyecare and other health options in the pre-internet days? The single best source of information for consumers was the humble public service ad campaign. Read More

20/20 Europe: Taking Another Look at Gender Neutral Eyewear

By Staff
Monday, November 18, 2019 10:00 AM Gender fluid, genderless, gender neutral, no gender: just some of the words which define a relatively new concept that has been storming the fashion world. Not everybody remembers that it isn’t a new concept though, a trend that goes back to the 80s when Yves Saint Laurent and Chanel introduced the suit and men’s tailoring for women too. From unisex collections to mixed men’s and women’s catwalk shows, the fashion industry is experiencing a revolution. So now that we’re not bound by gender, a whole array of new eyewear options have opened up. Retro infused, small, oval and round glasses and sunglasses are a strong eyewear trend at the moment and also happen to be a gender neutral style (remember John Lennon and Yoko Ono wearing the same rounded sunnies?). Read More

Teaching the World How to See

By Ted Gioia
Friday, November 15, 2019 2:25 PM Where do you turn to for information on protecting your eyesight? That’s an easy question nowadays. Medical information is everywhere. In fact, people are inundated with it on the web and TV. A simple Google search on “eyecare” comes back with more than 30 million results. Health care companies keep adding to this by spending billions on direct-to-consumer advertising each year. But none of this existed a generation ago.

A Genetic Test for Childhood Myopia Could Be Within Reach

By Staff
Friday, November 15, 2019 10:56 AM Researchers from the Universities of Cardiff and Bristol in the United Kingdom have just brought us one step closer to developing a genetic test that could identify children who are at risk of developing myopia. To create the test, researchers "analysed genetic differences in more than 700,000 individuals, allowing them to come up with a score to predict an individual’s genetic risk of myopia," according to Cardiff University. Head over to Cardiff University News to learn more about this test and what it could mean for the future of myopia management. 

Indie Brand Looks to Bugs for Inspiration

By Staff
Friday, November 15, 2019 10:03 AM NEW YORK—Inspiration for frame design can strike from anywhere. We’re no strangers to terms like “vintage inspired,” or “travel inspired,” or “music inspired,” in this industry—but what about “bug inspired?” For independent brand Vuliwear, beauty is in the eye of the bug-holder. Vuliwear founder Dionne Ellison says she was struck by a magnified photo of a bug’s eyes, and began to design eyewear inspired by the colors and patterns of insects’ compound eyes. Working with Essilor Sun Solution, Ellison’s initial launch features six sun styles: BLKnBLU, Deuces, Zag, Flatliner, Pearl and Siren. Three featured styles, BLKnBLU, Deuces and Zag are lightweight unisex metal aviator styles inspired by the Blue Damselfly, Striped Horsefly and African Twig Mantis respectively. Read More

20/20 Magazine: Inside the Frame With De Rigo Rem’s Tatiana De Arruda Penteado

By Staff
Friday, November 15, 2019 10:00 AM 20/20 gets an exclusive take from De Rigo Rem's senior creative director and founder Tatiana De Arruda Penteado on her new role and design experience. “My career began shortly after I finished my degree in Industrial Design, when I made the move from Brazil to Treviso, Italy for a venture in furniture design. As much as I loved this role, furniture became very static and over time, I found myself craving something a bit more dynamic. I started taking the short train ride to Belluno and was completely immersed into the world of fashion eyewear—the city’s biggest industry. Not only did eyewear offer me a platform to use my technical skills, it gave me the freedom to be more creative and see my collections come to life every season. I was hooked. That’s when I started my journey with Marchon in 2006 and Safilo in 2008, where I worked for many years in Italy before moving to America to head up the U.S. design team.” Read More

#WeShareIt for 11-16-19

By Staff
Friday, November 15, 2019 9:59 AM This weekend’s #WeShareIt offers up the daintiest way to show off your opti-love, no matter how dressed up you need to get. Grab it on Etsy here.

Modern Workplace Rx Safety Eyewear

By Staff
Friday, November 15, 2019 9:00 AM NEW YORK—Did you know that more than 2,000 people injure their eyes at work every day? And of these injuries, an estimated 10 percent to 20 percent will cause temporary or permanent vision loss, Prevent Blindness points out. For ECPs, establishing a role in the prescription sector of the occupational and industrial safety business can help extend their expertise in new ways and can also enhance their relationships with workers, their families and organizations in their local communities. In this feature, VM takes a top-line look at just a few of the Rx Safety collections, products and programs on offer from suppliers, laboratories and distributors in the U.S.