Back to School Lessons on Children's Eye Health

By Gwendolyn Plummer
Wednesday, August 14, 2019 4:01 PM NEW YORK—Remember the feeling of starting a new school year? Kissing summer goodbye was always a bit of a drag, but there’s something about the crisp, fresh start of a brand new school year that still makes me excited. There’s so much potential in a new year—so many classes to enroll in, friends to make, lockers to decorate, stuff to learn—that it feels impossible not to associate the start of the semester with a bright, lively future. As parents, kids, teachers, and the rest of us gear up for the back to school season, the optical community is getting involved as well. A new year means new books, new sneakers, new glasses, and an ever-important reminder about children’s eye health, and how their eyes affect their performance in school.

Read Any Good Books Lately? Asking for a Friend

By Mark Tosh
Friday, August 9, 2019 8:00 AM What are you reading this summer? Well, in some circumstances, this can be a loaded question. If a work colleague or even your boss asks you about your beach reading list, it’s probably best to avoid talking up anything from the science fiction, romance or sports categories on Amazon. Better to choose one of The New York Times’ bestsellers in the business category, something like “Dare to Lead” or even Malcolm Gladwell’s “Outliers.”

Thinking of Dive Masks… and Diver Dan

By Andrew Karp
Wednesday, July 31, 2019 6:00 AM I went scuba diving once. It was a free lesson. In a pool. I guess that doesn’t really count. But it was fun strapping on the air tank and diving mask and submerging myself for five minutes without having to come up for air. I wished I could have seen a bit better, though. Anyone who has ever gone scuba diving or snorkeling knows that being able to see clearly underwater is essential, especially in the ocean.

The Open Office Experiment—Driven to Distraction or Creating Collaboration?

By Mary Kane
Friday, July 26, 2019 5:00 AM If you were to Google "open office spaces" you’d be bombarded by articles declaring the concept is basically the worst thing ever to happen to corporate America. The biggest knock on open office designs is distracted workers. Apparently, employees are so worked up about open office settings their stress levels go up, their productivity goes down and collaboration with co-workers (the one thing the open design promised to foster) goes out the window. And apparently, the top workplace distractions involve not just where you work, but who you work with, according to a recent feature from Statista.com.

When Optical Went to the Moon

By Ted Gioia
Wednesday, July 17, 2019 7:00 AM Fifty years ago, the Apollo 11 mission brought the first astronauts to the Moon—and it’s surprising how many optical innovations were involved in that historic expedition. In fact, the whole space race relied on ongoing support from some of the leading eyewear companies in the world. This anniversary is now being celebrated by the Optical Heritage Museum in Southbridge, Massachusetts. The Museum draws on the archives of American Optical, now part of Carl Zeiss Vision.

Social Media Helps #NationalSunglassesDay Become Worldwide Sensation

By Gwendolyn Plummer
Friday, July 12, 2019 10:00 AM NEW YORK—Every year, at the tail end of June, sunglasses take over social media. In 2018, The Vision Council’s National Sunglasses Day was a social media sensation, amassing over 1 billion online, social media, and broadcast media impressions across the board. According to The Vision Council, #NationalSunglassesDay was a trending topic on Twitter throughout the day on June 27, 2019.

With Women’s Soccer in the Spotlight, It’s a Good Time to Consider Eye Safety in All Sports

By Mark Tosh
Friday, July 5, 2019 1:08 PM NEW YORK—With a second straight World Cup soccer championship in plain sight, the U.S. Women’s National Team (USWNT) will be the center of attention for many tomorrow as they take on The Netherlands in the 2019 World Cup final. The game is scheduled to begin at 11 a.m. (EDT). The U.S. advanced to the final with a 2-1 victory over England on Tuesday, while the Dutch defeated Sweden, 1-0, in extra time the following day. The Netherlands, seen as a team on the rise and playing well in this World Cup, are playing in the women’s final for the first time in the team’s history.

Turning Nighttime into Sight Time

By Andrew Karp
Friday, June 28, 2019 12:44 PM I live in a wooded area. There are no streetlights nearby, and after the sun sets it gets pitch black, especially on moonless nights. Sometimes I take the garbage out before going to bed. The garbage can is in a locked bin that sits in a remote corner of the driveway where the houselights don’t reach. Feeling my way in the darkness, I hear the night sounds in the woods. A mockingbird’s song. A rustle in the bushes. Could it be a raccoon? A fox? A bear? That’s when I wish I had night vision.

Turning Nighttime into Sight Time

By Andrew Karp
Friday, June 28, 2019 12:41 PM I live in a wooded area. There are no streetlights nearby, and after the sun sets it gets pitch black, especially on moonless nights. Sometimes I take the garbage out before going to bed. The garbage can is in a locked bin that sits in a remote corner of the driveway where the houselights don’t reach. Feeling my way in the darkness, I hear the night sounds in the woods. A mockingbird’s song. A rustle in the bushes. Could it be a raccoon? A fox? A bear? That’s when I wish I had night vision.

Here’s How a Few Optical Industry Colleagues Are Spending Their Summer Vacation

By Mark Tosh
Friday, June 21, 2019 1:46 PM As of about midday on June 21, we officially began the summer season of 2019. So, basically, what this means is that if you haven’t already scheduled an amazing summer adventure, then you’ve missed out on the best beach rentals, the hot summer shows and much of the off-peak visiting times for just about every national park.

Framing the Father’s Day Retail Landscape

By Gwendolyn Plummer
Friday, June 14, 2019 12:32 PM NEW YORK—According to the National Retail Federation, this year’s Father’s Day is slated to be bigger than ever before. The NRF reports that Father’s Day spending in 2019 is expected to reach an all-time high of $16 billion, with an average planned spending of about $139 per person. In the same vein, this year, the optical community is getting online and getting involved with Father’s Day in a major way.

Screen Time for Kids—How Much Is Too Much?

By Mary Kane
Friday, June 7, 2019 11:20 AM Growing up in the ‘60s, I watched a LOT of television with friends and family. We were riveted by shows like “That Girl,” “Rat Patrol” and “Dark Shadows” and we spent countless hours lolling on the living room floor in front of the TV. My Mom used to refer to it as the “Boob Tube” and she was constantly yelling at us to “go outside and play.” Well, as usual, it seems like my Mom was on to something. Today’s electronic babysitter of choice is the iPhone and iPad. But the audience has changed a bit—it’s not just teens and tweens glued to the screens but toddlers and babies, some less than a year-old.

Putting Glasses on Noses

By Andrew Karp
Thursday, May 30, 2019 2:07 PM James Brown was known as the Hardest Working Man in Show Business. James Chen might be the Hardest Working Man in the Optical Business, at least the non-profit sector of the optical business. Chen is the driving force behind Clearly, a three year-old non-profit organization whose goal is eliminating poor vision throughout the world. The group’s mission is “Putting Glasses on Noses” of everyone who needs a pair, no matter who they are or where they live.

Dim the Lights, Grab the Popcorn and Prepare for a Possible Blockbuster Summer Movie Season

By Mark Tosh
Friday, May 24, 2019 1:34 PM For many of us, Memorial Day weekend is the curtain raiser for the summer movie season. And this summer’s lineup of new releases looks to be one of the best in some time. And while “eyewear” may not appear to have a starring role in the upcoming summer releases, there will  be plenty of screen time for shades and spectacles.

Add Some Optical Treats to Your Memorial Day Celebration

By Gwendolyn Plummer
Friday, May 17, 2019 3:22 PM NEW YORK—With Memorial Day just around the corner, many of us are thinking about summer parties already. Planning a Memorial Day celebration can be overwhelming. There’s so much to take into account: the guest list, the food, the decorations, the drinks. Thankfully for all us optical-nerds, there’s no shortage of fun ways to inject a little optical joy into our parties alongside the abundance of American flags, and getting the party planning out of the way early means more time to relax and commemorate this Memorial Day Weekend, which is as good a reason as any to get shopping now. Here’s a roundup of some of our favorite optical treats to help make your Memorial Day, no matter what you’re planning, stand out.