The Vision Council Concludes Successful 2022 National Sunglasses Day Campaign

By Staff
Friday, July 1, 2022 12:24 AM ALEXANDRIA, Va.—On June 27, The Vision Council brought the importance of ultraviolet (UV)-protective eyewear to life through a successful National Sunglasses Day campaign. The Vision Council encouraged members and the industry at large to participate by posting on their social media channels using the official hashtags, #NationalSunglassesDay and #SunglassSelfie, and tagging @TheVisionCouncil, @opticalindustry and @VisionOptionsbyTVC. The social media campaign, including the #NationalSunglassesDay hashtag, garnered more than 137 million impressions and more than 146,900 engagements, including posts from Pitbull, Iris Apfel, Paris Hilton, Green Bay Packers, NASA, the US Secret Service, and more.

The Vision Council Releases Focused inSights 2022: Sunglasses Snapshot

By Staff
Monday, June 27, 2022 12:27 AM ALEXANDRIA, Va.—Today, National Sunglasses Day, The Vision Council has released the Focused inSights 2022: Sunglasses Snapshot.

The Vision Council Promotes National Sunglasses Day, Taking Place on Monday, June 27

By Staff
Wednesday, June 8, 2022 12:15 AM ALEXANDRIA, Va.—The Vision Council is promoting the importance of ultraviolet (UV)-protective eyewear through the celebration of National Sunglasses Day, taking place on Monday, June 27, 2022.

Icare Group of Hong Kong Receives ISCC Plus Certification

By Staff
Monday, February 14, 2022 12:21 AM HONG KONG—Icare Group said last week that it achieved the International Sustainability and Carbon Certification (ISCC) Plus. This demonstrates Icare Group’s continuous effort to preserve the environment and to reach outstanding levels of corporate social responsibility (CSR), the announcement noted.

AOSA's Optometry Student Bowl Sponsored by Essilor Marks 30th Year

By Staff
Tuesday, July 13, 2021 12:21 AM DALLAS—Long considered a marquee event during Optometry’s Meeting, the American Optometric Student Association (AOSA) Optometry Student Bowl powered by Essilor celebrated its 30th annual competition on June 25, 2021.

The Vision Council Promotes National Sunglasses Day, Taking Place June 27

By Staff
Thursday, June 17, 2021 12:24 AM ALEXANDRIA, Va.—The Vision Council is promoting the importance of ultraviolet (UV)-protective eyewear through the celebration of National Sunglasses Day, taking place Sunday, June 27, 2021.

The Vision Council’s National Sunglasses Day Campaign Continues to Make Waves

By Staff
Monday, July 9, 2018 12:00 AM NEW YORK—For the fifth year in a row, the optical industry came together to celebrate National Sunglasses Day held on June 27. With an abundance of resources, The Vision Council once again encouraged people to protect their eyes with its National Sunglasses Day 2018 campaign.

Luxottica Group and Bass Pro to Bring the Sunglass Hut Retail Concept to U.S. Bass Pro Shops and Cabela’s Stores

By Staff
Monday, May 14, 2018 12:21 AM MILAN, Italy—Luxottica Group (MTA: LUX) and Bass Pro Outdoor World L.L.C., announced they have signed an agreement to roll out the Sunglass Hut retail concept in approximately 160 Bass Pro Shops and Cabela’s stores across the U.S.

Prizm Low Light Technology From Oakley

By Staff
Wednesday, April 18, 2018 12:05 AM

Light Polymers to Provide Liquid Polarized With Next Gen Polarized Sunglass Tech

By Staff
Thursday, January 11, 2018 12:18 AM SAN FRANCISCO—Next generation polarized nanochemistry startup Light Polymers recently reached an agreement with Liquid Polarized to collaborate on the next generation of polarized sunglasses and eyewear. Light Polymers’ polarizing film wafers will be included in a variety of eyewear products from Liquid Polarized and their brand Rock Wilson. The agreement with Liquid Polarized allows Light Polymers to advance lyotropic liquid crystal technology while providing consumers with greater color choice in polarized sunglasses and more durable functional lenses.

Mykita Introduces New Sun Styles to Mykita Lite

By Staff
Thursday, January 4, 2018 12:05 AM

Essilor Sun Solution and Istituto Europeo Di Design Announce Contest Winners

By Staff
Wednesday, October 11, 2017 12:21 AM PARIS—A number of design students were honored at an award ceremony last week at Silmo for their winning proposals in the E-Sun Kolor Up Project.

State Optical Co. and Fashion Brand Creatures of the Wind Debut Sunglass Collaboration

By Staff
Monday, September 11, 2017 12:30 AM NEW YORK—State Optical Co., the American luxury eyewear brand and Creatures of the Wind, the American ready-to-wear brand have announced a first ever luxury Made-In-America sunglass collaboration.