What Is Magenta?
Nix Color Sensor is a world leader in digital color sensing equipment and workflow solutions. Their patented technology allows users to instantly determine the exact color of any physical object and bring it into the digital world. Here is their take on the Color of the Year.
Magenta is a color that is variously defined as purplish-red, reddish-purple, purplish, or mauvish-crimson. Magenta is the color of universal harmony and emotional balance. It contains the passion, power and energy of red, restrained by the introspection and quiet energy of violet.
It promotes compassion, kindness and cooperation. The color magenta is a color of cheerfulness, happiness, contentment and appreciation. Most people feel more optimistic in its company.
The human brain perceives different wavelengths of light as different colors. However, magenta doesn’t have its own wavelength (unlike all the other spectrum colors), raising the question, “Is magenta a real color?” It is believed that our brains have constructed a color to bridge the gap between red and violet because it doesn’t exist in the light spectrum.
Magenta is an extra-spectral color, meaning that it is not found in the visible spectrum of light. Rather, it is physiologically and psychologically perceived as the mixture of red and violet/blue light, with the absence of green.
To learn more about how the color of the year is chosen, click here.