MILAN—Kering Eyewear, a top distributor in the luxury eyewear market, and Maui Jim, which recently joined the Kering Eyewear portfolio, announced that Maui Jim and Red Bull have teamed up for a three-year partnership. Known for their shared commitment to pushing limits and delivering high quality, Maui Jim, the sunglasses brand distinguished for its PolarizedPlus2 lens technology, and Red Bull are set to embark on a journey that fuses cutting-edge performance with unmatched style, according to the companies.

The partnership aims to blend the precision and clarity of Maui Jim's high-performance sunglasses with the energy and excitement that Red Bull brings to action sports and entertainment. With a focus on enhancing the overall experience for fans, athletes, and consumers alike, the collaboration will span various initiatives, including immersive events and thrilling content.

With a focus on the dynamic worlds of skateboarding and watersports, enthusiasts can anticipate the co-creation of events that seamlessly blend the realms of sport, adventure, and eyewear innovation. Exhilarating moments and indelible experiences await fans at these joint events, the company said, promising to celebrate the spirit of these cultures in a way that resonates with both seasoned athletes and passionate fans alike.