Insights for 1-22-20

By Staff
Tuesday, January 21, 2020 12:54 PM Voice is not new—you’ve been talking to your car with frustration for at least a decade—but it’s not going away.

Are We Feeling ‘Blue’?

By Mary Kane
Monday, January 20, 2020 12:00 AM For anyone who’s ever undertaken a home improvement project, the colors you choose can make all the difference. Two years ago, we did a complete renovation of our circa 1970s kitchen. Selecting a new floor, cabinets and countertops was a pleasure but when we got down to choosing a color for the walls we were stumped. After several trips to the Lowe’s paint department and half a dozen tester pints of paint later, we finally hit on a winner—Onion Powder OL689.2 turned out to be the final touch we had been searching for. It literally “finished” the job and completely tied together the look, feel and design of our new space. Who knew color could be so important?

In 2020, I Resolve to…

By Mary Kane
Monday, January 20, 2020 12:00 AM Managing finances better, eating healthier and moving more topped Americans’ New Year’s resolutions list for 2020, according to a recent survey by Ipsos for Urban Plates, a San-Diego-based restaurant chain. In 2020, it seems Americans are intent on tightening their belts (literally) when it comes to the important things in life—money, food and exercise.

Sharing Ways So You, Your Patients and Customers Can Make a Difference

By Marge Axelrad
Monday, January 20, 2020 12:00 AM Today’s changing world is prompting and reflecting new action on the part of all of us. While charity is still so important, today’s social purpose initiatives have more to do with making purchases meaningful, enabling consumers to make a difference in concert with the brands, companies, professionals and organizations with whom they do business.

Insight 1-21-20

By Staff
Friday, January 17, 2020 11:52 AM Voice is not new—you’ve been talking to your car with frustration for at least a decade—but it’s not going away.

How to Use Social Media to Promote Vision Therapy

By By Miki Lyn Zilnicki, OD, FCOVD,
and Jessica Fulmer, OD, FAAO, FCOVD

Friday, January 17, 2020 10:22 AM Social media is where many, if not most, of your patients spend vast amounts of personal time. You can leverage posts to sites like Facebook and Instagram to market to them where they already are, rather than hoping they open promotional e-mails or postal mail messages. Here’s how our practice, which has a vision therapy focus, and no optical retail business, uses social media to communicate with current, and prospective, patients.

Insights for 1-17-20

By Staff
Thursday, January 16, 2020 1:03 PM Climate change has become a defining factor in companies’ long-term prospects. Last September, when millions of people took to the streets to demand action on climate change, many of them emphasized the significant and lasting impact that it will have on economic growth and prosperity – a risk that markets to date have been slower to reflect. But awareness is rapidly changing, and I believe we are on the edge of a fundamental reshaping of finance.

Insights for 1-16-20

By Staff
Wednesday, January 15, 2020 9:41 AM CVS Health isn’t just any old pharmacy. The chain is quietly and efficiently replacing your doctor. CVS has been running its walk-in MinuteClinics for years. … And its HealthHUB concept is pushing CVS deeper into health care, providing patients with full primary-care services, dietitians and even weight-loss programs. This is a smart move. Retail may not be ‘dead,’ per se, but CVS and other retail pharmacies face unrelenting pressure from and other online competitors. By offering services rather than just commoditized pills, CVS is ensuring it remains relevant in the decade ahead.

Insights for 1-15-20

By Staff
Tuesday, January 14, 2020 10:06 AM A healthier America starts with the eyes and we hope other organizations will join the #2020EyeExam campaign to address the current eye health and vision challenges facing our nation today.

Insights 1-14-20

By Staff
Monday, January 13, 2020 12:55 PM Although we would have preferred them to remain full-time working Members of the Royal Family, we respect and understand their wish to live a more independent life as a family while remaining a valued part of my family.

Insights for 1-13-20

By Staff
Friday, January 10, 2020 1:09 PM There are a wide variety of challenges facing retailers. The polarization of wealth and incomes will continue to gut the middle class in most developed economies. Baby boomers will continue to spend less, thus requiring brands to figure out the needs and sensibilities of younger consumers. Technology continues to advance at unparalleled speed. Globalization is shrinking the world and bringing a never-ending procession of challenger-brands to the market.

Insights for 1-10-20

By Staff
Thursday, January 9, 2020 10:29 AM Creativity is the oxygen in marketing – it is important in all aspects, from how we understand and collaborate with the people who use our categories, to making sense of brand challenges, and coming up with memorable solutions which will build our brands, as well as landing a sale.

Insights for 1-9-20

By Staff
Wednesday, January 8, 2020 8:00 AM The state of the enclosed mall in the United States will continue to evolve. … Mixed-use developments are among the most desirable models within the real estate sector as they are lower-risk for investors and they draw a diverse mix of residents, tenants and patrons. … Looking ahead, shopping center owners will likely reduce the amount of leasable retail space.

Insights for 1-8-20

By Staff
Tuesday, January 7, 2020 9:49 AM Some of the most popular direct-to-consumer (DTC) brands achieved unicorn status in 2019 … At the same time, signs of a DTC shakeout have emerged, with some brands, including Wayfair and Chewy, posting large losses even as sales rise. As these brands grow up, more successful expansion, and risk of failure, are on the horizon.

Insights for 1-7-20

By Staff
Monday, January 6, 2020 11:35 AM The influencer marketing industry has, for far too long, relied on social metrics like follower counts, likes and engagement rates as a benchmark of success. These vanity metrics are a proxy at best, and do not provide any real indication as to which talent is right for a brand, or if a collaboration was truly successful at delivering real business objectives.