The Word ‘Tactics’ [Stinks], So We’ve Banned It at Our Agency

By Staff
Wednesday, January 26, 2022 12:04 AM ‘Big ideas’ refers to strategic, long-term ideas and experiences that help brands build meaningful relationships with people. ‘Tactics,’ by contrast, connotes small, disposable and ephemeral executions. By labeling our ideas as ‘tactics,’ we devalue and undersell the work even before we show it. You’re saying, ‘Now let me show you some small thinking.’

What’s the Future of Events? Trends Shift as COVID Rages on

By Staff
Monday, January 24, 2022 12:04 AM If your event gets canceled, you have to put on the digital marketer’s hat and start using the toolkit. Because you can't rely on the serendipity and the magic of an in-person experience anymore. You have to be able to go back to the digital tools that personalized [attendees’] experiences.

Walmart Is Quietly Preparing to Enter the Metaverse

By Staff
Friday, January 21, 2022 12:04 AM I think [the metaverse] is a win-win for any company in retail. And even if it just turns out to be a fad, there’s not a lot of reputation damage in just trying something weird out like giving some customers an NFT in a sweepstake, for instance. 

Lonely? Get in Line. A COVID Test Line.

By Staff
Thursday, January 20, 2022 12:04 AM There is this great spirit that says we are going to get through this together. It made me happy to see people being kind to each other. That’s all we can do right now.

Your Boss Wants You Back in the Office Despite COVID. Here’s Why.

By Staff
Wednesday, January 19, 2022 12:04 AM People like the hybrid model [of office work], but the thought that offices are dead is far from reality. Offices will be an important component for companies going forward.

Warning Sign for the Economy: Consumers Are Getting Grumpy

By Staff
Tuesday, January 18, 2022 12:04 AM Consumer spending will remain the cornerstone of economic growth this year, but the near-term path will be choppy amid surging Omicron cases.

Amy Schneider Becomes First Woman to Surpass $1 Million on ‘Jeopardy!’

By Staff
Friday, January 14, 2022 12:04 AM To be good at ‘Jeopardy!’, you just have to live a life where you’re learning stuff all the time.

The Fed Is Going to Tighten, The Only Question Is How Fast

By Staff
Thursday, January 13, 2022 12:04 AM If we act too aggressively to offset the high inflation that’s caused by the supply and demand imbalances, we won't actually do very much to solve the supply chain problems, but we will absolutely bridle the economy in a way that will mean less job creation down the road.

Walgreens Executives Say the Drugstore Chain Is Losing About 50% More Money Due to Loss and Theft Than It Did Prior to 2020

By Staff
Wednesday, January 12, 2022 12:04 AM This is not petty theft. It's not somebody who can't afford to eat tomorrow. These are gangs that actually go in and empty our stores of beauty products. And it's a real issue.

As Omicron Bears Down on Retailers, Landlords Get Creative to Fill Space

By Staff
Tuesday, January 11, 2022 12:04 AM For many years, it was, ‘Either you sign a 10-year lease or we have nothing to talk about.’ Everyone has to be more adaptable.

Flu + Coronavirus = Flurona. What You Need to Know About Co-Infection Experts Are Watching

By Staff
Monday, January 10, 2022 12:04 AM I expect to see plenty of co-infections (of flu and COVID) going forward, but I don’t see anything that suggests it makes COVID infections worse. Those are two viral pathogens that we actually have medicines for.

NRF Chief Economist Says Omicron Could Contribute to Uncertainty and Inflation But Is Unlikely to Bring Shutdowns

By Staff
Friday, January 7, 2022 12:04 AM Even with the experience of the past two years, there is no model that can predict how the economy responds to a pandemic. What we have learned is that each successive variant has slowed down the economy, but that the degree of slowdown has been less.

CES Will and Must Go On in Las Vegas

By Staff
Thursday, January 6, 2022 12:04 AM It’s time we return to making the world better rather than living in fear. CES 2022 will kick off 2022 in messy fashion, but it will be chock full of innovation and full of entrepreneurs and businesses. We will all be taking risks. But without risk there is no innovation.

Walmart Temporarily Shut Nearly 60 U.S. Stores for COVID Cleaning in December

By Staff
Wednesday, January 5, 2022 12:04 AM We’ve been closely monitoring our stores across the country, making the decision to temporarily close locations on a store-by-store basis through a collection of market-related data.

Gottlieb Says Omicron Appears to Be a ‘Milder Strain’ of COVID-19, But Pediatric Danger Remains

By Staff
Tuesday, January 4, 2022 12:04 AM There is a very clear decoupling between cases at this point [and] hospitalizations and ICU admissions. This does appear to be a milder strain of coronavirus and we also have a lot of immunity in the population.