COVID-19 and Practice Planning Advice and Tools Are Focus of EyeCarePro Facebook LIVE Event

By Staff
Friday, April 3, 2020 10:03 AM NEW YORK—Even in some areas where ECPs are still seeing patients or providing emergency or urgent care, eye clinics are experiencing unwanted and nerve-wracking downtime in the current coronavirus crisis, the team at EyeCarePro.net points out. To help ODs learn ways they can use the downtime to help them effectively plan for the future, EyeCarePro's team hosted a Facebook LIVE event last week. The video session is now archived on the EyeCarePro website here. EyeCarePro covered such topics as using time to make great videos, develop your social media skills and strategy, plan new approaches for optical campaigns and build up referrals networks. Read More 

20/20 Europe: Desio Donating to Lombardy in COVID-19 Crisis

By Staff
Friday, April 3, 2020 10:00 AM Italian colored contact lenses brand Desio is supporting the Lombardy Region of Italy in the fight against Coronavirus with a significant donation of €100.000. “Many say that we are at war against an invisible enemy and although I have fortunately not experienced any conflict up close, this is the feeling that takes me every time I learn the numbers of this terrible epidemic from TV or social media,” said CEO Tereza Uhrova. “Giving help to those most in need has always been an integral part of our philosophy and in the face of this emergency which is hitting our country so hard, we cannot stand still and watch. We wanted to do what our hearts told us: to give.” Read More

Independents Rally to Spread Positivity Amid COVID-19 Pandemic

By Staff
Thursday, April 2, 2020 10:03 AM NEW YORK—There is absolutely no making light of our current situation. The COVID-19 pandemic is an international tragedy, and there’s no denying that—but in times of extreme unhappiness, it’s important and helpful to be positive where and whenever we can in order to help ourselves and those around us get through an otherwise overwhelming period. For ECPs, this pandemic has ultimately meant many practices either have been or will be forced to temporarily close their doors until it is safe to open up once again. In addition, routine eye exams will have to be on pause for the time being. This is devastating for so many of us—but in spite of this, ECPs all around the world have been coming together to spread positivity and messages of help and hope however they can. Read More

Women In Optometry: Looking Outside the Box Leads OD to Find Relief From Health Issue—And a New Mentor

By Staff
Thursday, April 2, 2020 10:00 AM Several years before Neda Gioia, OD, FOWNS, opened her practice, Integrative Vision in Shrewsbury, New Jersey, she was living in Seattle, Washington, and battling symptoms of her not-yet-diagnosed condition of trigeminal neuralgia. Dr. Gioia saw many doctors but no one could find a solution or provide relief, so she started exploring the concept of functional medicine. She found inspiration in the work of the doctors who tried to determine what was causing her severe pain and symptoms that suddenly disappeared when she was pregnant, only to return again afterward. Read More

Facebook Offers Business Hub With COVID-19 Impact Resources

By Staff
Wednesday, April 1, 2020 10:03 AM For the unprecedented coronavirus pandemic, many independent retailers and ECPs are reeling from painful decisions to temporarily close their businesses or process what to do in the case of a prolonged shutdown and the COVID-19 impact on sales. With social media an essential communication and marketing tool for all businesses, Facebook has amped up several COVID-19 resources on its own Business Resource Hub. The special site is designed to help small business “manage through and build resilience” during the COVID-19 outbreak. Read More

20/20 Magazine: The Visual Needs of Athletes

By Staff
Wednesday, April 1, 2020 10:00 AM Sports. It’s a profession, an outlet for stress, an opportunity for weekend warriors to let loose their Herculean strength and endurance, and a major part of so many lives. Vision plays an important role in sport performance, reaction time and color discrimination. This article will explore the visual needs of athletes and how opticians can guide their patient athletes with the best lenses to help them perform at their optimum ability. Read More

There are Doctors in the House, and Eye Doctors in the Senate

By Staff
Tuesday, March 31, 2020 10:03 AM Medical doctors have always been part of American political life, from the founding of our nation to the present day. Many physicians have held public office throughout the years on the local, state and national level. A total of 52 physicians have served in the U.S. Senate to date, according to the official Senate website, Senate.gov. Many others have served in the House of Representatives. Currently, there are 18 doctors serving in the 116th Congress, including four who are Senators. This is significant since doctors, particularly those who become lawmakers, can be influential voices in battles over federal health care legislation, one of the most urgent and contentious topics of debate in this election year. Read More

Review of Ophthalmology: Technology Takes a Back Seat to Technique

By Staff
Tuesday, March 31, 2020 10:00 AM According to our most recent survey of cataract surgeons, new technology like femtosecond cataract surgery is leveling out, while new techniques like the Yamane suturing technique are taking off. Surgeons also say toric intraocular lenses are tops when tackling cylinder, topical drops still rule for postop inflammation/infection control, and quadrant division is best for nucleofractis. In March, 1,698 surgeons of the 11,524 who received the survey opened it (14.7 percent open rate) and, of those, 89 completed the survey. Read on to see how your approach compares to theirs. Read More

Celebrating World Optometry Day With Independents

By Staff
Monday, March 30, 2020 10:03 AM NEW YORK—World Optometry Day was March 23. Although there is so much going on in the world right now, it’s still nice to take a moment to celebrate optometrists worldwide, and all they do to keep patients healthy. Last week, many independent optometrists took to Instagram to share what World Optometry Day means to them—both in our current climate, and in other times. Here's a sampling of how ODs throughout the country marked World Optometry Day. Read More

Review of Optometric Business: Choosing and Optimizing Patient Engagement Software

By Staff
Monday, March 30, 2020 10:00 AM Patient engagement software, which allows you to keep in touch with patients and remind them of appointments, can be beneficial for both patients and practices. Patient engagement software is technology used to facilitate communication between a practice and its patients. Examples of what this technology can do include sending patients reminders of upcoming appointments, messages prompting patient reviews and use of voice over internet protocol (VoIP) and text messaging to respond to and reach patients. This technology allows you to meet the patient where they are, where and when it is most convenient for them. The technology helps you build relationships with patients and communicate with them in such a way that they love doing business with you. Read More

Luxottica’s Vogue Eyewear Collaborates With Millie Bobby Brown on Capsule Collection

By Staff
Friday, March 27, 2020 10:03 AM NEW YORK—Vogue Eyewear, from Luxottica, is debuting a capsule collection with new brand ambassador Millie Bobby Brown. Most well known for her role as Eleven in Stranger Things, 16-year-old Brown fronts the collection campaign, which includes 14 styles in both sun and optical. The collection includes avant-garde lens shapes, powerful pops of color, retro-chic metal frames, and more. Select styles feature an oval shaped optical frame available in colors including black and bright blue, and a shield sun style. Each frame also features a specially designed MBB x Vogue Eyewear temple inscription and signature “M” tips for an added boost of personality. Read More

Review of Myopia Management: Parents Will Act When You Teach Them the ‘Why’ of Myopia Management

By Staff
Friday, March 27, 2020 10:00 AM It’s not enough to diagnose myopia in a young patient. Eyecare professionals (ECPs) also must be able to explain to parents why myopia management is important. That is a challenge, but recent research gives some guidance on what works best and what doesn’t work at all. Through research conducted in August 2019, the Global Myopia Awareness Coalition (GMAC) determined what parents say about myopia, how they respond to ECPs’ explanations about what it is and why it is important to treat it. The research found that parents don’t generally consider eye exams as important as seeing a pediatrician or a dentist. Nor do they respond well to scare tactics or any language that suggests they’re not good parents. Read More

Style.Pages: Impeccably Inscribed

By Staff
Thursday, March 26, 2020 10:03 AM
For those who love precious details, subtle logomania, and beautiful words, there are frames that incorporate writing or lettering along the temples and fronts that bring fashion and penmanship together. This month's Style.Pages features inscribed looks from Marcolin’s Guess collection, Luxottica’s Valentino, Kering Eyewear’s Stella McCartney and Thélios’ Kenzo. While the large and loud logomania trend isn’t always for everyone, these frames prove that the trend can be taken down a notch for a gentler, more precious take that warrants a closer look.  Read More
 

Women In Optometry: COVID-19 and the Eye—What’s New

By Staff
Thursday, March 26, 2020 10:00 AM CNN shared video from an interview with a nurse who worked with patients in the Kirkland, Washington, care facility where 18 patients have died. She described patients’ red eyes as an indicator. In the segment, Chelsey Earnest, RN, said, “It’s something that I witnessed in all of them (the patients). They have, like … allergy eyes. The white part of the eye is not red. It’s more like they have red eye shadow on the outside of their eyes,” Earnest said. Also, the American Academy of Ophthalmology updated important eyecare-specific information related to the novel coronavirus. Read More

Barton Perreira Joins Forces With Artist on Sustainable Cleaning Cloths

By Staff
Wednesday, March 25, 2020 3:34 PM NEW YORK—Barton Perreira has teamed up with artist Sage Vaughn to create new cleaning cloths made of recycled PET bottles. The cloths will feature Vaughn’s butterfly designs and are made of 70 percent recycled polyester and 30 percent polyamide. They are also REACH (Registration, Evaluation, Authorization and Restriction of Chemicals) compliant and CRS certified. These new cloths are a part of the company’s ongoing commitment to ensuring that sustainability is integrated into aspects of the business. Read More