The Vision Council Unveils a Reimagination of Vision Expo, New Curated 'Neighborhoods' to Debut at Expo East

By Staff
Wednesday, December 4, 2019 10:03 AM
ALEXANDRIA, Va.—Citing the year 2020's optical symbolism for the eyecare industry, The Vision Council is revealing today "the reimagining of its signature event, Vision Expo. "Innovation has always been at the heart of the industry as well as the bi-annual Vision Expo, the definitive trade event for ophthalmic professionals," the organization said, adding, "Now, The Vision Council, together with co-owner of the Show, Reed Exhibitions, aims to mark a new era for Vision Expo with a laser-like focus on discovery, connection and experience." Noted Ashley Mills, The Vision Council CEO, "Incremental improvement isn't enough. We have worked with our partners to completely reimagine the show, with a new focus on discovery, connection and experience." Read More

Review of Optometry: The Optometry Office Reimagined

By Staff
Wednesday, December 4, 2019 10:00 AM Optometrists have added a lot to their toolbox in recent years, with new high-tech diagnostic instruments, integrated electronic health records (EHR) and advanced therapies. While all of this has, without a doubt, improved eyecare, it’s also put a strain on practices operating out of smaller spaces never meant to house all of these innovations. Some optometrists make do with the space they have, squeezing in the new exam lane, OCT or widefield imaging device wherever they can. Others take the plunge and upgrade their digs, aiming to revolutionize both the patient and staff experience. Here’s a look at the three optometry practices that hit it out of the park this year with top-notch tech, function and aesthetics. Read More

Clever Ideas to Market Your Business Before and After Small Business Saturday

By Staff
Tuesday, December 3, 2019 10:03 AM NEW YORK—Small Business Trends, a great resource for all types of independent businesses, in an updated post this month, suggests 50 Clever Ways to Market Your Business Before and After Small Business Saturday, a post by Annie Pilon. From partnering with other local retailers and businesses to creating unique local and proprietary hashtags, there are many ways to use this year’s 10th annual #ShopSmall day as a way to propel enduring marketing tactics all year long. As we explain in this month’s edition, hundreds of eyewear and opti-retailers and independent practices are taking part. Read More 

Review of Optometric Business: Why You May Need to Upgrade Your Computer Operating System to Remain HIPAA-Compliant

By Staff
Tuesday, December 3, 2019 10:00 AM As of Jan. 14, 2020, Microsoft will be ending support for Windows 7, and this could affect your practice, if you have computers still using Windows 7. Here is why an operating system update impacts HIPAA security, and other vital practice functions, and what to do about it. he HIPAA Security Rule requires that all Covered Entities must perform “periodic security updates” and have “procedures for guarding against, detecting and reporting malicious software” (see HIPAA Security Rule (45 C.F.R. § 164.308 (a)(5)). If the software vendor no longer supports the software, that type of compliance will not be possible, as according to the Microsoft website. Read More 

Seven of 10 Students Who Entered Optometry Schools This Fall Are Female

By Staff
Monday, December 2, 2019 10:03 AM For what is believed to be the first time, the percentage of women who entered North American schools and colleges of optometry this fall increased to the 70 percent plateau, Women In Optometry reported this month. The publication cited data from the 25 optometry schools surveyed for its report, which also found an overall increase of 28 students in optometry schools this fall compared with a year ago. The fall’s female-male enrollment percentage was an increase of only 1 percent compared with last year’s 69 percent, but the round number “70” does seem to indicate a milestone of sorts. Women In Optometry has a complete breakdown of enrollment at all of the North American optometry schools here. Read More

Review of Myopia Management: The Beijing Children Eye Study

By Staff
Monday, December 2, 2019 10:00 AM Myopia, being the most frequent cause of distance visual impairment in the world, as well as a major risk factor for myopic macular degeneration, retinal detachment, and glaucoma, is projected to affect one in every two people by 2050. Over the past few decades, several extensive studies were conducted to explore the efficacy of various strategies to control myopia. Amongst these, outdoor exposure has been widely recognized as a preventive method against myopia onset. However, the long-term outcome following treatment cessation was unknown, until The Beijing Children Eye Study. In The Beijing Children Eye Study, outdoor intervention of 30-minutes jogging per school day was conducted in a rural Beijing primary school from 2012 to 2013 among 157 Grade 1 and 2 (Year 1 and 2) pupils. Read More

ESE International Debuts New B2B Website

By Staff
Tuesday, November 26, 2019 10:09 AM NEW YORK—ESE International has launched its new B2B website, designed by Jobson Interactive. The new ESE International site features an improved and streamlined approach to its customer login area, as well as upgrades including the ability to check the stock of an item, a rapid order feature, the ability to save favorites, and the easy identification of new releases, the company said. In addition, media and image downloads are easily accessible to all logged in users. ESE president Jason Shyer said, “The upgrades we have made were all based on requests we’ve received from both our customers and sales team.” Read More

Women In Optometry: Power in Partnerships

By Staff
Tuesday, November 26, 2019 10:06 AM Tackling a cold-start practice can be made easier when you have a partner you trust in a friend, classmate or spouse to travel the journey with you. In other cases, a partnership is a pathway to ownership. Others may not be business partners on paper, but they've found a symbiotic relationship in sharing an office space. These doctors' stories demonstrate how a partnership can work in many ways, evolve over the years and be a great match for many ODs at different points in their careers. Patients at SocialEyes Eye Studio in Prosper, Texas, can expect special treatment when they walk through the doors to see Lynn Markose, OD, and Tamanh “Tammy” Nguyen, OD. Read More

Social Media Content and SEO Can Help ODs Leverage Their Specialty Expertise

By Staff
Tuesday, November 26, 2019 10:03 AM NEW YORK—EyeCarePro, which works with optometric practices on their web and digital presence, started ODSpecialty because the digital media company was working with clients who more and more weren’t being served by the company's general marketing format. They were less interested in general care patient growth and had specific medical services they wanted to make a larger part of their practices. The content and SEO needs between general and specialty are very different, points out Zvi Pardes of EyeCarePro. Read More

Essequadro Acquires JPLUS Eyewear Brand

By Staff
Tuesday, November 26, 2019 10:00 AM Essequadro has announced their acquisition of JPLUS, the Italian brand. Launched in 2009 by Alessandro Martire the brand, which was inspired by the Beat Generation, dedicates its attention to Music, Cinema, Art and Design. Vincent Gallo, David Bowie and Lady Gaga, among others, have worn JPLUS glasses and the collections are now sold in 16 international markets, with strong support from the fashion industry. As well as the acquisition, Essequadro has announced that creator of JPLUS Alessandro Martire will be an integral part of the new company structure. Read More

Confessions of an Optical Pack Rat

By Staff
Monday, November 25, 2019 7:00 AM I don’t think of myself as a pack rat. But somehow I’ve managed to accumulate a lot of stuff. My desk drawers and file cabinet, and even some closets at my house contain a curious assortment of promotional giveaway items and swag I’ve received at the countless optical industry meetings and events I’ve attended over the years. I’ve actually gotten rid of a lot of it while preparing for an office move last year. My brass Orcolite coaster went into the trash. (Remember their polycarbonate lenses?) So did my SOLA Smart Seg T-shirt, along with my collection of VM Top Labs pins. However, I confess there’s some stuff I can’t seem to part with. Read More

20/20 Magazine: Don’t Look for Zebras

By Staff
Monday, November 25, 2019 6:57 AM It was my first day as the lead optician at a large prestigious 3-O practice. I was excited about the opportunity to work with retinal, corneal, pediatric and contact lens specialists. What a learning opportunity! Immediately upon introduction to one of the ophthalmologists, he took me to a patient who had returned several times because she couldn’t see well with her new glasses, and no one could figure out why. Knowing nothing more about the patient, I reviewed the records from the beginning. The doctor had rechecked the prescription. The opticians had verified the progressive lens power and measurements. All seemed to be correct, but the patient was experiencing difficulty with reading and peripheral distortion. To buy some time to think, I adjusted the glasses to add face form and pantoscopic tilt. Problem solved! The patient left smiling and didn’t return until her next exam, and I continued to work for the practice for 16 more years. Read More

Giving Tuesday Is Approaching on Dec. 3

By Staff
Friday, November 22, 2019 10:03 AM NEW YORK—Since 2012, the Tuesday after Thanksgiving has been celebrated as Giving Tuesday, a global movement that encourages people to do good. According to the Giving Tuesday organization, “GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world on December 3, 2019 and every day. It was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.” This year, Giving Tuesday falls on Tuesday, December 3 and is an opportunity for vision-care related groups as well as optical retailers and ECPs to take part. Read More

Review of Ophthalmology: The Incoming Wave of AI in Retina

By Staff
Friday, November 22, 2019 10:00 AM Ophthalmology has long been an early adopter of new and innovative technologies in patient care. The advent of optical coherence tomography in the early 2000s for evaluation of the retina quickly revolutionized daily clinical practice. In the past few years, the use of viral vectors to enable in vivo gene alterations to cure genetic disease became available in ophthalmology well before any other field with the U.S. Food and Drug Administration approval of Luxturna in 2017. AI is a burgeoning field, and as the capabilities of machine learning and AI in ophthalmology continue to expand, new technologies will undoubtedly continue to emerge that will augment our practices and enable clinical insights never before thought possible. Here, we take a look at the benefits and limitations of this technology. Read More

'The Future of Healthcare: Beyond 2020' Registration Opens for the VM March 25 Global Leadership Summit

By Staff
Thursday, November 21, 2019 10:03 AM NEW YORK—The healthcare industry is being shaken by powerful forces that are creating new forms of competition and transforming patients into consumers who are seeking pathways to wellness that offer convenience, affordability and personalized care. New market leaders are emerging, and established brands are reinventing themselves with fresh approaches and enhanced customer experiences. Doctor-patient relationships are being redefined. How will these transformative changes impact vision care providers and payors? Suppliers? VM’s 14th annual Global Leadership Summit will explore these and other pivotal questions as part of its program, “The Future of Healthcare: Beyond 2020.” Thought leaders and influential thinkers will share their visions of healthcare’s future and discuss how the optical industry can play a broader, more significant role in it. Read More