Essilor Vision Foundation Announces Jobson's Ferrara and Rosewood Corp's Lynn Fisher to Join its Board

By Staff
Friday, April 9, 2021 10:03 AM DALLAS—Essilor Vision Foundation (EVF) has announced that Marc Ferrara, president of the Jobson Optical Group, and Lynn Fisher, director of corporate giving for the Rosewood Corporation, have joined the foundation’s board of directors. Throughout a career that spans more than 30 years, Ferrara has gained industrywide respect and forged solid relationships with major players including leading manufacturers and industry associations. His active involvement in the optical and health care community has reinforced his dedication to professionalism and education, and he is consistently recognized by various industry associations. Fisher manages all aspects of philanthropy for the Rosewood Corporation and for the family of the company’s founder, the late Caroline Rose Hunt. She has a long history of vision advocacy work as well with The Retina Foundation of the Southwest, establishing the Rosewood Foundation Vision Center at Healing Hands Ministries, and funding operational support for EVF’s Kids Vision for Life program. Read More

Women In Optometry: Expect The Unexpected

By Staff
Friday, April 9, 2021 10:00 AM According to a 2018 Pop-up Poll by Women In Optometry, nearly 96 percent of the respondents said they have made at least one life-saving or sight-saving diagnosis during a routine exam. Optometrists go into work expecting to see common conditions and perform routine exams most days. But one day, when Nanette Brisbane, OD, went to her practice in Spokane Valley, Washington, she was met with something unusual: a patient with a choroidal melanoma; a cancer developing in the choroid in the back of the eye. Her stomach sank. “I didn’t want to tell anyone this,” she says. “Ultimately, I discussed what I suspected and said we needed further testing.” Dr. Brisbane was able to expedite the patient to a retina specialist who confirmed the original diagnosis and sent the patient to Seattle for further treatment. “The patient contacted me and said their doctor said, ‘I can’t believe this was found during a routine eye exam; this saved your life.'” Read More

National Optical Sales Experience Significant Declines for Week of March 29 to April 4, Jobson Practice Performance Tracker Says

By Staff
Thursday, April 8, 2021 10:03 AM NEW YORK—Over a holiday weekend during which the U.S. reached a record four million COVID-19 vaccine doses given in 24 hours, according to the CDC, national optical sales experienced significant declines. Over the course of last week (March 29-April 4), optical service/product categories were down on a national basis by -4 index points for frame units and lens pairs and -5 index points for gross revenue, exams/refractions, and contact lenses, according to the latest Jobson Practice Performance Tracker. In addition to the impact of last week’s Easter and Passover holidays, the country also experienced concerning increases in COVID-19 cases, according to the CDC COVID Data Tracker. Read More

Review of Optometric Business: Staff Retention—5 Actions to Take to Create a High-Performing, Long-Lasting Staff

By Staff
Thursday, April 8, 2021 10:00 AM Replacing a high-performing employee, who has voluntarily vacated their position, is costly. There is an expense to recruitment and getting the new employee up to speed with training. Here are actions you can take to strengthen employee retention, so your best employees stay with you for years. Forward-thinking organizations make sure every staff member understands how important the product of their job uniquely contributes to the overall mission of the practice. To identify how well a practice is achieving this goal, we like to ask these two questions of each staff member and doctor in a practice: 1) What do you produce for this practice? 2) How does what you produce relate to the overall mission of this practice? Read More

When and How to Co-Manage Myopic Children With Other Health Care Providers

By Staff
Wednesday, April 7, 2021 5:44 PM With the prevalence of myopia increasing rapidly, there is a need for all health care providers to understand what treatment options are available to slow progression. Myopia management should become the standard of care for myopic children. Nevertheless, a recent survey showed that over half (52 percent) of progressing myopes were still prescribed single vision spectacles or contact lenses. While this was an improvement from the 68 percent that this study group reported four years prior, it still leaves the majority of children unmanaged. Despite the increase in awareness of myopia management by optometrists and ophthalmologists, there are still barriers to implementation.
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Many Eyecare Practices Still Operating Below March 2019 Level, Wave 21 of Jobson Research Survey Finds

By Staff
Tuesday, April 6, 2021 5:49 PM NEW YORK—After an almost complete shutdown of eyecare practices across the nation in the latter part of March 2020, it’s not unexpected that practices overall performed much better across many of the key office metrics in March 2021. However, in a few key areas—such as patients per day and profitably per patient—March 2021 performance trailed the results of March 2019, the most recent time that ECPs were not dealing with the COVID-19 pandemic. These findings on practice performance and operations were developed from Wave 21 of the Coronavirus ECP Survey conducted March 26-30, 2021, by Jobson Research, which has been regularly surveying ECPs and optical retailers since the crisis and shutdowns happened in mid-March 2020. Read More

20/20 Europe: 23° Eyewear’s Eco-Friendly Collection Previews in Italy

By Staff
Tuesday, April 6, 2021 5:46 PM A new eco-friendly circular-design sunglasses line called 23° Eyewear, a project by Italian eyewear manufacturer Mirage and Studio Russo launches in Italy this month. The collection is said to represent “a new ethical vision of man in regards to planet Earth” and is based on the principle of circular design. The collection consists of a series of 23 genderless sunglasses with ‘pure’ shapes that recall the geometries found in nature with high quality Barberini mineral lenses, realized in four formulas that have been especially studied for this line. Read More

Using Eye Tracking Technology to Understand Human Behavior, Ocular and Neurological Health

By Staff
Monday, April 5, 2021 4:29 PM As a journalist who covers vision technology, I’ve become fascinated with eye tracking and its many uses, which range from health care to virtual and augmented reality, sports training, gaming, retail, marketing, education and military applications. Eye tracking uses motion-detecting sensors embedded in special eyeglasses or behind a computer screen to detect and measure eye movement. As many VMAIL readers know, it’s used for diagnosing and treating vision problems related to the eye-brain connection. “We use eye tracking on virtually every single one of our patients who are coming in with a visual processing issue,” said Charles Shidlofsky, OD, FCOVD, a vision development and vision rehabilitation specialist. Read More

20/20 Magazine: Advice from Ms. Specs in the City

By Staff
Monday, April 5, 2021 4:26 PM Dear Fabulous Readers, As many of us take the time to reflect on the past year, Ms. Specs has been reflecting on the circumstances surrounding the inception of this column. It started over two years ago at the Opticians Association of America’s Leadership meeting in February 2019. During a conversation with 20/20’s Deborah Kotob about the state of opticianry, we talked about the apparent decline of positivity and manners, especially on optical social media. That conversation turned into the creation of this column. We envisioned this to be an interactive advice column like “Dear Abby.” We decided our version would be “Dear Ms. Specs in the City.” My inspiration for this is the book, Miss Manners’ Guide to Excruciatingly Correct Behavior by Judith Martin. Read More

Second Video in VM's 'Micro Chats on Macro Trends' Series Considers the Rise of Telehealth and Wellness

By Staff
Friday, April 2, 2021 5:34 PM NEW YORK—The rise of telehealth and a crescendo of patients' interest in staying healthy and learning more about their own wellness are the focus of the second of Vision Monday's new weekly video series, "Micro Chats on Macro Trends," that examines significant trends which are influencing the way healthcare providers and optical retailers are doing business today, while preparing for the “next normal.” The series features VM’s editorial director, Marge Axelrad and Andrew Karp, lens and technology editor. They discuss big ideas and trends from the 2020 VM Leadership Summit that continue to reverberate throughout optical and healthcare in 2021. Read More

Women In Optometry: ODs Deep Dive Into Wage Disparity

By Staff
Friday, April 2, 2021 5:31 PM In March of 2019, Women In Optometry spoke with Rachel Simpson, OD, on the research she and her team of fellow student researchers were doing on the wage gap issue faced by American women. Since then, Dr. Simpson and Breanna Scott, OD, have taken the same data and re-examined it leading up to the publication of their research in November of 2020. Drs. Scott and Simpson gained their data from an internet-based survey where they collected responses through a questionnaire from 831 ODs in every U.S. state. “This is from the same data set, but a new analysis,” said Dr. Simpson. In their fresh look, the doctors included only respondents who reported working full-time as optometrists. Read More

National Optical Sales Remained Relatively Flat for the Week of March 22-28, Jobson Practice Performance Tracker Says

By Staff
Wednesday, March 31, 2021 5:28 PM NEW YORK—National optical sales were flat for most service/product categories over the course of last week (March 22-28) when compared with the previous week (March 15-21), except exams/refractions and contact lenses, both of which showed declines, according to Jobson’s Practice Performance Tracker. Exams/refractions were down 1 index point, while contact lenses were down 3 index points. These minor changes in optical sales occurred while COVID-19 cases are on the rise again throughout the country, with a 7 percent increase from the previous week, according to the CDC COVID Data Tracker. Read More

AOA Hosts Emergency Summit on Children’s Eye Health

By Staff
Wednesday, March 31, 2021 5:25 PM ST. LOUIS —On March 24, the American Optometric Association (AOA) hosted a summit on the state of children’s eye health and what ECPs can do to help their young patients. The virtual event was sponsored by Johnson & Johnson Vision, CooperVision, and Essilor, and featured insights from several leaders in the eyecare field. The session was geared toward highlighting how the COVID-19 pandemic has increased digital eye strain among the youngest population, in addition to exploring how the ever-increasing number of childhood myopia cases continues to be a cause for concern among ECPs. Read More

Meet the New Office: Out Go the Desks, In Come the Breakout Spaces and Armchairs

By Staff
Tuesday, March 30, 2021 6:56 PM NEW YORK—Many Americans have been working remotely for much of the past 12 months. But recently there has been much discussion about how and when those who have been out of their offices will begin the process of re-entry and what the office will look like when they arrive. The return to work in New York City took a step forward this week when mayor Bill de Blasio said city employees would begin making a return to their offices beginning May 3. “We’re going to make it safe, but we need our city workers back in their offices where they can do the most to help their fellow New Yorkers,” he said. Read on for a look at how some of the country’s biggest employers hope to get their workers back to life in the office. Read More

20/20 Europe: Modo Supports HRH The Prince of Wales’ ‘Terra Carta’

By Staff
Tuesday, March 30, 2021 6:53 PM Modo has announced that it will support HRH The Prince of Wales and the Sustainable Markets Initiative’s Terra Carta charter. Launched in January 2021, Terra Carta provides an ambitious roadmap for businesses to move toward a sustainable future. Together with the Sustainable Markets Initiative, HRH The Prince of Wales is gathering a global “coalition of the willing’”who share a vision to harness the power of Nature combined with the transformative power, innovation, and resources of the private sector. The charter’s 10-point action plan seeks to kick-start bold and imaginative action across the next decade. Read More