Jobson Tracker: Optical Sales Bounce Back to Pre-Labor Day Holiday Levels

By Staff
Friday, September 25, 2020 10:00 AM NEW YORK—Nationally, optical sales returned to their levels prior to the Labor Day Holiday during the most recent week for which metrics have been tracked (Sept. 14 – Sept. 20). Following substantial decreases resulting from the Labor Day holiday for the previous week tracked (Sept. 7 – Sept. 13), overall optical sales in all categories bounced back to where they had been on a national level during the week of Aug. 31 to Sept. 6. Regionally, although all four Census regions being monitored (Northeast, Midwest, West, South) had states reporting increases in cases of COVID-19 (according to the CDC COVID Data Tracker), this had little to no impact on optical sales, according to the tracker. With every state in the West and nearly every state in the Midwest and South reporting increasing numbers of cases of COVID-19 over the past week, optical sales returned to the same level or within at least 1 or 2 index points of where they had been during the week prior to the Labor Day weekend. Read More

Review of Optometry: Can We Pre-empt Damage from Retinal Detachment?

By Staff
Friday, September 25, 2020 5:00 AM The frequency of retinal detachments (RD) is estimated to be approximately one per 10,000 people per year.1 The most common risk factors include myopia (especially high myopia), aphakia, trauma, retinal detachment in the fellow eye and a family history of retinal detachment. In addition, a variety of peripheral retinal abnormalities are associated with an increased risk of a retinal detachment. While you cannot lower a person’s absolute risk of developing a retinal detachment, by prioritizing patient education on RD signs and symptoms, your patients will know to call your office as soon as symptoms present. Seeing these patients early is imperative, as early intervention has a better chance of limiting visual loss from RD. Read More

VM's News Quiz for the Week of Sept. 13: Facebook and EssilorLuxottica Team Up, VSP Creates New Position and Glasses May Cut COVID-19 Risk

By Staff
Thursday, September 24, 2020 12:00 PM Did you follow the optical news last week? Take VM’s News Quiz to see how much you know. Last week's quiz takes a look at a product collaboration between Facebook and EssilorLuxottica, VSP creates a new executive slot and why wearing glasses may cut your risk of catching the virus. Click here to take the quiz for the week of September 13. VM's News Quiz is published every Saturday as part of VMAIL WeekendRead More

Review of Optometric Business: 6 Steps to Become a Chief Vision Officer

By Staff
Thursday, September 24, 2020 11:00 AM Being a practice leader means something different to every optometrist. For me, when it came time to launch my sports vision practice, it meant taking the lead, not only in day-to-day operations, but in envisioning the practice’s future. Here is why I am a “chief vision officer,” and not a “president” or “CEO." Sports vision has always been my passion, and bringing this to life was my “vision.” My role is the “ideas” person at Performance 20/20. I am always thinking of ways to improve and adapt! Read More

Review of Myopia Management: How and Why to Co-Manage Children for Myopia Management

By Staff
Wednesday, September 23, 2020 6:30 AM “Refer your patients to me for specialty care, and I will send them back to you for primary care and glasses,” said almost no optometrist ever. Unlike the symbiotic relationship between dentists and orthodontists, optometrists historically have not developed referral and co-management networks effectively for specialty eye care service. The ‘do-it-all’ approach adopted by most eye care professionals (ECPs) stems from concerns about losing patients or being seen as not clinically adept. In essence, co-management networks in optometry have seldom been used. Read More

First-of-Its-Kind Artificial Vision System Moves to Clinical Trials

By Andrew Karp
Tuesday, September 22, 2020 1:50 PM With millions of people worldwide who are blind or suffering from sight-robbing diseases, and millions more expected to lose their vision over the next few years, a growing number of private companies and research institutes are working to develop bionic eyes, artificial vision systems and advanced visual prostheses. One of the newest projects is being undertaken by Illinois Institute of Technology. Researchers there were recently awarded $2.5 million by the National Institutes of Health (NIH) to fund the first year of a three-year project which involves clinical trials of a first-of-its-kind wireless visual prosthesis system which aims to provide some limited vision to people with profound blindness. Read More

Women In Optometry: 'The Women Are Finally Home Again!'

By Staff
Tuesday, September 22, 2020 7:00 AM It is midafternoon sometime in the third week of our office’s quarantine shutdown to lower the curve of coronavirus. By this time, I have lost all track of days and all concepts of time. I am in yoga gear, stretching on my yoga mat while simultaneously watching an ophthalmology/optometry-led videocast on my laptop that one of the doctors in my practice recommended. As I stretch, I watch the intro on and off. There are four men: three ophthalmologists and one optometrist. Some are in scrubs; some are in work attire. They talk about the changes that are happening due to the new virus. They banter back and forth about how no one is getting a haircut or even shaving their beards. Then they proceed to discuss how there is going to be a baby boom from this pandemic. In response to this topic, one of the men says (with the excitement of a small child, no less): “Because the women are finally at home again!” Read More

Jobson Tracker: National ECP Revenues and Category Indexes Decline Nationwide

By Staff
Monday, September 21, 2020 10:00 AM NEW YORK—For the third week in a row, optical sales experienced a decline on the national level. This past week’s substantial decreases in optical sales can be attributed to the Labor Day holiday, which was the first day of the most recent week for which metrics were tracked (Sept. 7-Sept. 13). All service/product categories were down by index points in the mid-teens, ranging from minus 14 index points for contact lenses to minus 17 index points for frame units and lens pairs. Overall ECP gross revenues and overall eye exams/refractions declined 16 index points, This follows declines of index points of only the single digits for the past couple of weeks. Read More

20/20 Europe: Essedue

By Staff
Monday, September 21, 2020 5:00 AM Stefano Scauzillo, the owner of Essedue Sunglasses and Italian factory Essequadro Srl spoke with 20/20 Europe about their evolving focus on responsible, sustainable approaches in product development and production. They revealed that the focus of their collection next season will be eco-friendly planning. “Essedue's FW '20 collection will be a completely Limited Edition, and it will be a collection with new models. The concept that we will inaugurate will respond to the new mission of the Essequadro company, based on an eco-friendly, green-living approach,” Scauzillo told 20/20 Europe. They also talked about some of the immediate challenges they faced while Italy was on lockdown during the pandemic. Read More

20/20 Magazine: Night Driving and the Aging Eye

By Staff
Friday, September 18, 2020 7:00 AM Every time I think of driving at night, I hear the song “Blinded by the Light” in my head. In truth, either too much light or too little is challenging when driving at night. Too much light from the shock of intense glare inducing bright blue LED headlight lamps is blinding. Moreover, too little light is bad because we need light to see, and twilight and nighttime illumination levels reduce illumination levels making it hard to see. Aging eyes experience age-induced eye changes that reduce light transmission to the retina while increasing scatter, blur and glare. With age, the pupil loses its ability to dilate to the same degree as a young eye. Therefore, less light reaches the retina of an aged eye. Read More

Jobson Honors Three New ODs on its Online Eyecare Heroes Gallery

By Staff
Thursday, September 17, 2020 12:00 PM NEW YORK—As the COVID-19 virus continues to affect our everyday activities, Jobson continues its salute to the industry's health care workers, especially ECPs, for continuing to provide essential eyecare during the pandemic. This week, we honor three more Eyecare Heroes in our online gallery located at the Eyecare Heroes site. Dr. Gary Chu, New England College of Optometry, Boston, Mass., Dr. Michael McGovern, SUNY College of Optometry, New York, N.Y., and Dr. Eva Yan Metro Optics, Bronx, N.Y. ECPs in the Gallery were selected from among the nominations submitted by readers of Vision Monday and 20/20. Read More

Frames Data: Your SEO Guide to Optimizing Your Optometry Website

By Staff
Thursday, September 17, 2020 6:30 AM Appearing at the top of Google’s search engine results page (SERPs) can drastically change the amount of traffic that your optometry website receives and in turn increase the number of opportunities you get to convert those visitors to booked appointments at your practice. In order to gain this type of online visibility and work your way up the ranks on the results page, your optometry website must appeal to Google’s algorithm. And there’s no better way to accomplish this than to optimize your site. There is more than one way to optimize your website for search engine optimization (SEO) and we’re here to discuss 5 necessary steps you need to take to improve your site’s performance. Read More

Review of Optometry: Finding the Balance

By Staff
Wednesday, September 16, 2020 11:48 AM Finding the right combination of ocular health screening and patient convenience is the name of the game in contact lens fits—now more than ever with COVID-19 disrupting the traditional care model. But focusing too much on convenience at the expense of ocular and systemic health is not in the best interest of patients. Unfortunately, the recent Federal Trade Commission (FTC) ruling may have shifted the balance in the wrong direction, potentially preventing the timely diagnosis of ocular and systemic disease. Read More

VM's News Quiz for the Week of Sept. 6: VM's Virtual Summit, Gridiron Stars Meet Optical and Doggie Eyes

By Staff
Tuesday, September 15, 2020 10:30 AM Did you follow the optical news this week? Take VM’s News Quiz to see how much you know. This week's quiz takes a look at VM's upcoming virtual Summit, gridiron stars meet optical innovation and fun facts about doggie eyes. Click here to take the quiz for the week of September 6. VM's News Quiz is published every Saturday as part of VMAIL WeekendRead More

Review of Optometric Business: How to Maximize Daily Disposable Multifocal CL Profitability in Your Practice

By Staff
Tuesday, September 15, 2020 5:00 AM Some optometrists have come up with dozens of excuses not to fit daily disposable multifocal contact lenses. Cost, time, difficulty, patient satisfaction and a reluctance to change, are just some of the barriers that many of us create for ourselves when it comes to fitting presbyopes into lenses that most of us agree are the best for patients. The daily disposable modality is perfect for presbyopes as they often struggle with dry eye syndrome. Sometimes we forget that we’re the doctor and patients are expecting us to offer them the best products and technology for their eyes and lifestyle. It takes effort, but the reward is increased patient satisfaction, increased patient referrals and increased revenue for more multifocal fits. Read More