RightEye Releases its EyeQ Trainer Oculomotor Exercise Program

By Staff
Wednesday, October 16, 2019 10:03 AM BETHESDA, Md.—RightEye has released its fully commercialized version of EyeQ Trainer, a game-changing oculomotor exercise program. Paired with its suite of EyeQ Tests, RightEye now offers optometrists a complete solution for uncovering and treating functional vision impairments. RightEye's EyeQ Trainer features a completely revamped user experience that is more fun and easier to use through gamified features. The commercialized version incorporates feedback from hundreds of doctors who participated in a year-long beta test of the product. The new product also adds flexibility to both workflows and the user experience so doctors have more control and patients have more choices. Read More

Women In Optometry: Diving Straight Into Ownership

By Staff
Wednesday, October 16, 2019 10:00 AM Natalie Vu, OD, and her husband Joe Nguyen, OD, always had a goal of practice ownership, but Dr. Vu said that they didn’t originally plan to tackle it so early in their careers. When she graduated in May 2018 from the University of Houston College of Optometry, she took a job in a corporate setting, but the couple quickly realized they were delaying their inevitable goal. “We were waiting for the perfect time, but I realized there was no better time,” she recalled. “We were fresh out of school [her husband graduated three years earlier] and we are young without kids—we had the energy to do it now rather than later,” she said. Dr. Vu and her husband drove around the Houston, Texas, area on their days off and would sit in the parking lots of different shopping centers to check out anchor stores and people watch for potential patients. Read More

Vote Now for Jobson’s 2019 EyeVote Reader’s Choice Awards

By Staff
Tuesday, October 15, 2019 10:03 AM NEW YORK—Vision Monday and 20/20 Magazine are hosting the 11th annual EyeVote Reader’s Choice Awards to identify the optical industry’s favorite products and companies this year. These two Jobson Medical Information publications are teaming up once again this fall to get readers’ opinions by asking optical retailers’ and ECPs to identify their favorite products in 15 distinct categories: optical frames, spectacle lenses, sunglasses, Rx sun lenses, contact lenses, optical equipment for prescription labs, optical supplies, in-office lab equipment, diagnostic instruments, practice management software, EHR software, online ordering website, patient engagement systems, dispensing/measuring fitting systems and Social Purpose missions. EyeVote is about you, our readers, and your choices on the top products in the optical industry today, so vote hereRead More

20/20 Europe: Luneau Launches VX25 Refraction, the New Short Distance Display

By Staff
Tuesday, October 15, 2019 10:00 AM The VX25 is a new short distance display that can virtually project to infinity, according to the company. When placed at an actual distance of 0.80 m from the patient’s eye behind the Eye Refract, it enables a refraction that is identical to and as precise as a projection to infinity. This refraction solution is also a space saver with a dedicated table (measuring 0.5 m2)and screen. The screen is designed to provide optimal results in the examination room thanks to its ergonomic design, streamlined style, and the many tests it offers. It can be used to establish a diagnosis for visual acuity and binocular vision. Read More

From Scooby Doo to Stranger Things: Making Halloween an Optical Treat

By Staff
Monday, October 14, 2019 10:03 AM NEW YORK—Halloween is, as far as I’m concerned, the perfect holiday. There’s no pressure, no big family events, no gifts to buy—nothing to do except wear a fun wig and eat free candy, no matter how old you are. Halloween as we know it today is about pure, unadulterated fun for all. And the best part? You can have that fun at work and at home. I’m not alone in my love for Halloween—according to the National Retail Federation, Halloween spending in 2019 is expected to reach $8.8 billion, with shoppers saying they plan to spend an average of $86.27 this year. Read More

20/20 Magazine: Oakley Touches Down on the NFL

By Staff
Monday, October 14, 2019 10:00 AM Oakley has teamed up with the National Football League (NFL) in a landmark four year partnership to provide its technologically advanced Powered by Prizm lens technology shields and eyewear for the NFL’s 32 teams, personnel, officials and fans, making it the official on field partner and licensee. Beginning now with the new fall football season and for the first time in NFL history, all players have the option of wearing Prizm Clear shields during games. Prizm Clear has a slight color tint engineered to help optimize detail recognition in the football environment. As the sport and shields evolve, Oakley’s Prizm lens technology will be at the forefront of football gear. Read More

EyeMedsNow Provides Pharma Data for Ophthalmic Medications

By Staff
Friday, October 11, 2019 10:03 AM COLUMBUS, Ohio—EyeMedsNow is a new, free resource for doctors who treat ocular diseases. Designed by eye doctors for eye doctors, EyeMedsNow is the only comprehensive pharmaceutical information database specifically designed for prescribers of ophthalmic medications. Simply click on one of 100+ ophthalmic conditions and gain immediate access to vital information on all prescribing options, including OTC products. “EyeMedsNow provides the information ECPs need to make timely and informed decisions at the point of care—giving them exceptional ability to prescribe with precision. We expect EyeMedsNow to quickly become a vital aspect of day-to-day practice for all English-speaking ECPs,” said Will Kuhlmann, president of EyeMedsNow. Read More

Review of Optometry: The Optometrist and Obstructive Sleep Apnea

By Staff
Friday, October 11, 2019 10:00 AM Although several types of sleep-disordered breathing exist, obstructive sleep apnea (OSA) is certainly the most common and the most publicized. The condition is caused by a complete or partial anatomical upper airway collapse that temporally restricts or obstructs breathing, often in a cyclical pattern. The reduction of breathing is hypopnea, the cessation of breathing is apnea. This respiratory disruption reduces blood oxyhemoglobin saturation and impacts blood pressure, heart rate, sympathetic activity, metabolic activity and sleep. It elevates an individual’s risk for hypertension, coronary artery disease, myocardial infarction, congestive heart failure and stroke. OSA is also associated with several ocular conditions, from the anterior to posterior segment and impacting a wide range of structures from the tear film to the optic nerve. Read More

#WithoutMySight Challenge From WestGroupe Highlights Champions, Involves Collaborators, ECPs and Patients

By Staff
Thursday, October 10, 2019 10:03 AM MONTREAL—This year, social media's role in escalating participation among patients and ECPs in World Sight Day (Oct. 10) is growing stronger. One of the many companies taking part is Montreal-based WestGroupe, the eyewear company which also has a large presence in the U.S. and internationally, that is an Optometry Giving Sight supporter, helping to bring the global optometry community together to help end preventable vision impairment. More than 1.2 billion visually impaired people in the world have limited access to an eye exam and a pair of eyeglasses. This figure includes millions of children who depend on their sight to succeed in school. For the second year in a row, WestGroupe is partnering up with Optometry Giving Sight and The Canadian National Institute for the Blind (CNIB), along with a complete list of collaborators, in a combined effort to educate the public on eye health, as well as to fundraise to help people in need of basic eyecare. Read More 

Review of Optometric Business: New Tax Deduction and What to Do Differently Next Year

By Staff
Thursday, October 10, 2019 10:00 AM When I originally wrote about the 199A deduction, and what it meant to practice owners, a big caveat was that all of the strategies that were discussed were in theory only—we hadn’t gone through a tax season to see how the strategies actually worked in practice based on client adherence to advice and how everything “shook out” on the tax return. Practice owners, who have taxable income under the limits, are able to deduct 20 percent of qualified business income (QBI) on their personal tax return, thus reducing their tax bill even more. Now having one tax season behind us, we’re able to analyze how the conceptual strategies actually played out with clients. Read More 

Dr.EyeGotThis: Rachael Wruble, OD, Is All About Getting the Job Done

By Staff
Wednesday, October 9, 2019 10:03 AM To say that doctors are busy is an understatement. Between seeing patients, running a business, and also managing a life outside of work, their schedules can be hectic. For Rachael Wruble, however, a busy schedule is just par for the course. A native of Bad Axe, MI, Wruble is co-owner of three practices in the Charlotte, NC area—one of which she runs with her husband whom she’s been married to for nine years. As if that wasn’t enough, Wruble and her husband share two toddlers—both under five. In-between all that she has managed to create a strong presence on social media with Dr.EyeGotThis, an Instagram page she rebranded from personal to professional in February this year. Read More 

Review of Myopia Management: Beware of Snake Oil

By Staff
Wednesday, October 9, 2019 10:00 AM Snake oil is an expression that originally referred to fraudulent health products or unproven medicine but has come to refer to any product or treatment with a questionable or unverifiable quality or benefit. When I speak with eyecare professionals regarding contact lenses, pharmaceutical products, spectacles, or treatment guidelines for progressive myopia, I am surprised by how much snake oil exists. Several products and interventions which have been proposed for reducing the progression of myopia in the past were either found through randomized controlled clinical trials (RCTs) not to be effective at all, or the effects were so small that they are not recommended as a routine treatment for myopic children. Read More 

Talking Baseball, Eyewear and the World Series: Five Stories for October

By Staff
Tuesday, October 8, 2019 10:03 AM Spoiler alert: at the end of this story, we pick the likely winner of this year’s World Series. Hint, it won’t be the Red Sox. (Or the New York Mets.) But that’s getting ahead of the point here in this Today’s Read feature. Since it is October and World Series season, baseball seems like an appropriate topic to address. Also, it’s a perfect topic because almost everyone loves baseball and its lore, or at least a large group of us over the age of 40 still love the sport and talk about it occasionally. Even if you don’t call yourself a baseball fan, though, people who work in the optical business should be aware of a couple cool things and instances in which baseball and optical have connected over the years. Read More 

Suburban Setting Paves the Way for Connecting With Families

By Staff
Tuesday, October 8, 2019 10:00 AM When Mina Hoang, OD, started getting serious about opening her own practice in the spring of 2017, she originally targeted the central, downtown Houston, Texas, area. Her potential patient base there would be young professionals and millennials, and “I was convincing myself to like that demographic,” Dr. Hoang recalls, but she realized there would be some hurdles to jump in that direction. "The millennial mentality is to price-shop and not build a relationship with the office itself." Still she pushed through, inquiring about a few available spaces over the summer. Then her sister moved to a new subdivision in Richmond, Texas, in the fall of 2017, and Dr. Hoang said that she saw a new opportunity. “I went back and forth, and I decided that I was a better niche for the suburban family demographic. I can get to know both the families and the kids.” Read More

New Features and Integrations Added to Uprise

By Staff
Monday, October 7, 2019 10:03 AM AUSTIN, Texas—VisionWeb has added several new features and integrations to their EHR and practice management software, Uprise. A cloud-based software, Uprise enables optometrists to manage their patient data, optical products, e-prescriptions, insurance claims and revenue under one cloud-based solution. Among the features, VisionWeb has unveiled a redesigned and elevated Uprise patient scheduler. The improved scheduler has drag and drop features, making it easy to extend, shorten or reschedule an appointment time for another day. The new calendar maximizes any practice’s schedule, by offering both daily and weekly views, the ability to only display office hours and working days, and create appointment templates in five-minute increments. Read More