Register Now for VM's Virtual Summit First Session, June 23, for Exclusive Take on Remote, Comprehensive Eye Exams

By Staff
Thursday, June 10, 2021 3:07 PM NEW YORK—Virtual eyecare, in the form of comprehensive eye exams performed remotely with the direct involvement of an optometrist, is rapidly gaining favor with both patients and practitioners. VirtualEYZE!, the lead-off session of the 2021 Vision Monday Leadership Summit, will explore how this reimagining of vision care—a form of “Creative Disruption”—is opening up new possibilities for optometrists in all modes of practice. This one-time-only event is the first in the multi-part 2021 VM Summit program, "CREATIVE DISRUPTION, THE NEW NOW: How to Survive It. Why You Need It." It will bring together experienced optometrists, optical retail executives, insurance reimbursement experts and the former chair of the American Telemedicine Association’s ocular telehealth committee to present an up-to-the-minute take on how this new form of eyecare is gaining ground and credibility. Read More

Women In Optometry: Interpreting OSHA Guidance on Adverse Reactions

By Staff
Thursday, June 10, 2021 3:04 PM Practice owners and business leaders across the country are in a quandary as it relates to vaccines made available through emergency use authorization (EUA) for SarsCoV2 and how to respond as an employer. In fact, the ever-changing landscape commonly produces a whipsaw effect with the frequency of policy changes. The original guidance on adverse reaction reporting from the Occupational Safety and Health Administration (OSHA) is important, and since OSHA “pivoted on a dime” overnight in late May, it is possible (perhaps even probable with the increasing lawsuits) that it may return to its original guidance—which was not only legal but practical and ethical as well. Read More

Review of Optometric Business: Employee Attendance—How to Set Clear Policies that Lead to Easy Decisions

By Staff
Wednesday, June 9, 2021 5:30 PM Practice culture is one of those phrases that people rarely explain in a practical way. Let’s take one part of practice culture, employee attendance, and talk practically about it. Looking at the team attendance record for your practice gives great insights into your practice culture. It answers the question: Is your team dedicated to providing exceptional patient care? Here is how to create attendance policies that work for both you and your staff. Read More

Accessories Council's 2021 Design Excellence Awards Entry Period Now Open

By Staff
Tuesday, June 8, 2021 3:54 PM NEW YORK—The Accessories Council has opened the entry submission period for its 3rd annual Design Excellence Awards. Building on its history of honoring individuals and companies, the Accessories Council launched the Design Excellence Awards in 2019 to expand the recognition of outstanding products, including optical eyewear, sunwear, personal protective equipment, social impact products, sustainability and tech & innovation, among other fashion accessories. Entries are now open through July 16. Read More

20/20 Magazine: Luxury Eyewear Spotlights Quality Over Quantity

By Staff
Tuesday, June 8, 2021 3:51 PM Optical practices should welcome the idea of selling high-end luxury eyewear. The bigger price tags do not necessarily scare customers away, but rather tend to lure them in. Yes, understanding your clientele, practice location, and market certainly is a huge factor in this endeavor. Providing luxury and high-end eyewear and services in your practice, however, means larger revenue and happier customers. The rewards in doing so for any optical establishment outweigh any risks and provide a superior store reputation. Eyecare professionals who take this route are interested in being different, and understand a simple, but important concept: quality over quantity. Luxury eyewear is made with beautiful high-end materials that customers are attracted to and admire. Read More

As Vision Expo Marks the 35th Anniversary of Vision Expo East, the 2021 Show Comes to a Close

By Staff
Monday, June 7, 2021 5:00 PM As Vision Expo East 2021 comes to a close today, The Vision Council and Reed Exhibitions, the Show’s organizers, would like to thank all supporters, attendees and exhibitors for making the first large-scale, in-person trade show since 2019 possible. The Vision Council and Reed Exhibitions share a unified goal of encouraging individuals to prioritize their eye health, which is made possible by Vision Expo. Each year, Reed Exhibitions and The Vision Council work to ensure that quality buyers and industry professionals attend Vision Expo. As a result, the Show continues to serve as the complete event for the vision community. Read More

Review of Myopia Management: Social Media Aids in Parents’ Myopia Management Education

By Staff
Monday, June 7, 2021 4:47 PM Throughout my career in the eye care field, I’ve garnered experience in corporate optometry, management, and private practices. In that time, I’ve seen firsthand the benefits of implementing myopia management services and the ways that these treatments can change the trajectory of patients’ lives. Now practicing in two independent practices, I can dedicate my time to treating young children and focusing on vision therapy and myopia management. Over the last several years, I have noticed the growing number of myopic children and the alarming rate at which their prescriptions were increasing year after year. This observation motivated me to establish a myopia management practice. Read More

Rising to the Challenge: Optical Companies Address Diversity, Equity and Inclusion

By Staff
Friday, June 4, 2021 1:03 PM NEW YORK—In a year of upheaval, which in the year 2020 escalated on every front, from health care, business, family, politics and culture, due to many things including a global pandemic, it became clear to many that a new awareness of inequities, access and a demand for change would bring about a new and more widespread dialogue within the optical industry and profession toward diversity, equity and inclusion (DEI). DEI has become, for a growing number of companies, individuals, groups and organizations across the optical industry and vision care profession, more than a buzzword. It is a widening commitment. Read More

Review of Optometry: The Force Awakens

By Staff
Friday, June 4, 2021 1:00 PM Those of us who are regular travelers on the educational conference circuit will probably always think of SECO 2020 when we reflect on the COVID pandemic lockdown. That was the last big meeting to happen before the profession, and pretty much the entire world, retreated from society for a year or so. Review of Optometry hosts a big reception at SECO each year, where over 100 people gather to talk and eat and laugh together, elbow-to-elbow, for three hours. You couldn’t ask for a more convivial atmosphere. Less than two weeks after last year’s event, I was literally wearing surgical gloves and a mask in the grocery store. Quite a 180 from SECO! Read More

20/20 Europe: Rolf Spectacles Wins Prestigious European Green Award for Substance Collection

By Staff
Thursday, June 3, 2021 5:52 PM Tyrolean natural eyewear producers Rolf Spectacles have received the European Green Award Gold Trophy from the European Institute of Applied Sustainability for their glasses made out of beans. Their plant-based bean glasses are produced locally and in an environmentally friendly way in the Tyrolean valley of Lechtal, and are made from a raw material that regrows incredibly quickly: a species of the Euphorbiaceae family. Thanks to 3D printing and the company’s patented Flexlock hinge, the glasses are screwless, long-lasting and low-maintenance. Read More

Optometry’s Next Generation Celebrates Graduation

By Staff
Wednesday, June 2, 2021 5:49 PM NEW YORK—With summer on the horizon and the school year wrapping up, graduation season is in full swing. This year’s graduations are not quite the same as they used to be, with many ceremonies still taking place virtually or with capacity caps, but the accomplishment of finishing school and getting that diploma is just as worthy of celebration as it has always been. Across the country, many optometry schools wrapped up this May, and many new ODs headed to Instagram to celebrate their incredible accomplishment. At the same time, many college graduates across the country are gearing up for their next step: optometry school. This week, we’re taking a look at some of those new faces in optometry. Congratulations to all of this year’s graduates! Read More

Review of Optometric Business: Why Patients Are in Your Chair and 4 Ways to Ensure They Leave Happy

By Staff
Wednesday, June 2, 2021 5:46 PM When you’re a practice owner, as I was for 12 years before retiring, it’s easy to forget the process patients go through when looking for an eye doctor, and what they most want when sitting in your exam chair. The reasons they chose you may be a surprise. I was recently reminded of this when looking through the site Nextdoor, where people go to find local businesses, including doctors. On Nextdoor in Florida, where I live part of the year, a person was searching for a new optometrist. She asked for help because she did not want her eyes dilated, and most offices she contacted said this was a requirement to see the doctor. Read More

‘Bold Vision and New Ideas’ From Creative Indie Agency Thinkers

By Staff
Tuesday, June 1, 2021 5:54 PM NEW YORK—Strategy is a creative and comprehensive Canadian service which helps indies in various sectors with “bold vision, and brand new ideas” marketing hacks and strategies from independent agencies who work with their clients on a range of solutions. Recently it posted “THE INDIE LIST” which takes a look at how top independent shops turned the “chaos” of the year into “creativity.” The Indie List post said, “Early on, in the face of unprecedented uncertainty, it was all about battening down the hatches and preparing for what came next. But it wasn’t long before our intrepid indies started to do what they do best, what they always do: adapt. Read More

Women In Optometry: Our Courage, Our Country

By Staff
Tuesday, June 1, 2021 5:51 PM WO sat down with a group of Asian-American ODs to speak on their experiences; varied and strikingly similar. Participants were Amy Moy, OD, FAAO, CPCO, Director of Health Center Network and Chief Compliance Officer at the New England College of Optometry (NECO); Kerri Yoshiyama, OD, FAAO, from the University of California, Berkeley School of Optometry; Linda Pham, OD, FAAO, also of NECO; Joyce Chien, OD, who works in a corporate-affiliated practice in Chicago, Illinois; Meng Meng Xu, OD, FAAO, from NECO; and Hardeep Kataria, OD, FAAO, who works at a retina practice in Oxnard, California. None are strangers to the ugliness of racism and biases, but following the mass shooting at a spa in Atlanta, Georgia, earlier this year, they and many others with Asian American and Pacific Islander (AAPI) heritage have explored their own memories of racism, while asking themselves how they can help to make the world a better place for the next generation. Read More

Searching for Fresh Answers to The Question: Why Are Glasses So Expensive?

By Staff
Saturday, May 29, 2021 12:41 PM How often has this happened to you? You’re relaxing with friends or family, and someone shows up wearing a new pair of glasses. Naturally, you say something like, “Those new glasses look great on you.” They reply, “Thanks. I paid a lot for them, so they better look good.” Then there’s a short pause, followed by what I call The Question: “Why are glasses so expensive?” I usually take a deep breath before responding. Then I give this little speech: “A nice looking, well-made pair of eyeglasses is one of the most important items you can own. It’s the result of a lot of research and development, manufacturing expertise and, often, craftsmanship.” I’ve been giving my speech for a long time and I wanted to freshen it up, so I asked some of my optical friends how they respond when asked The Question. Here’s what they told me. Read More