Wednesday, March 23, 2022 3:11 PM
A minority of highly active users produce the vast majority of tweets from U.S. adults, according to a recent Pew Research Center study
. But what about adult Twitter users who tweet relatively infrequently? Who are they, and how do they use the site?
Here are five facts about so-called Twitter “lurkers,” based on the Center’s recent study. In this analysis, the terms “lurkers” and “infrequent tweeters” are used interchangeably to refer to U.S. adults who have posted an average of fewer than five tweets per month since they first opened their account, whether those tweets were original messages, retweets, quote tweets or replies.
1. Roughly half of U.S. adults who use Twitter (49 percent) post fewer than five tweets per month. Demographically, this group is largely defined by its age. Around six-in-ten infrequent tweeters are ages 30 to 49.
2. Lurkers report visiting Twitter’s site less frequently than more active tweeters. Around one-in-five lurkers (21 percent) say they visit the site every day, compared with 55 percent of more active tweeters.
3. Twitter lurkers are more likely to use the platform to hear other points of view than more frequent tweeters. When asked whether they use the site to express their own opinions or to see what others are saying, 76 percent of lurkers say they use the platform primarily to see what others are saying.
4. Lurkers follow—and are followed by—fewer accounts than more frequent tweeters. The typical (median) lurker is followed by just 15 other accounts, compared with 159 accounts for more active tweeters.
5. Replies make up the largest share of lurkers’ tweets. Replies to other users are the most common type of tweet by infrequent tweeters. They account for roughly half (51 percent) of lurkers’ tweets.
Friday, March 4, 2022 8:15 AM
ALEXANDRIA, Va.—The Vision Council
recently announced it is offering its members a new benefit. As part of the organization's mission to support consumer outreach and education, The Vision Council will be providing members with monthly social media content calendars that can be used for consumer-facing social media marketing. From workplace eye wellness month to digital eye strain and kids’ fashion, the March calendar includes suggested concept overviews and specific language tailored by major social media channel and links to resources you can include in posts.
Thursday, October 28, 2021 1:57 PM
Even amid swirling controversies, Facebook is the single most popular U.S. social network, with 83 percent of adult social media users in the U.S. reporting that they visit the platform in a typical week, according to eMarketer
. Meanwhile, 68 percent said the same for YouTube, and 52 percent cited Instagram. Relative newcomer TikTok falls further down the social media ladder, with 31 percent saying they access the short-video platform in a typical week.
In other news about Facebook, eMarketer reports “Facebook may be planning to change its brand name to shift focus away from its traditional ‘blue’ app and toward Mark Zuckerberg’s loftier metaverse vision according to a source in The Verge.
“The rumored name change, which could come as early as next week, would attempt to mirror Google’s strategy in 2015 when it created the broader conglomerate Alphabet to better reflect its growing diverse portfolio of businesses. A corporate name change would mark the strongest signal yet of Facebook’s evolution away from social media and toward hardware and emerging tech product offerings.”
Wednesday, October 20, 2021 1:56 PM
The photo and video sharing platform Instagram has become especially popular among young adults and teens. The site—a home for online influencers, political and election news and disinformation campaigns—has come under scrutiny after recently leaked research
concluded that parent company Facebook knew the use of the site can have negative mental health effects for teenagers, especially teen girls. Over the years, Pew Research Center has studied
how U.S. adults—as well as teens and children—use and engage with the platform. Here are seven key takeaways from their research.
1. 4 in 10 Americans say they use Instagram.
2. Young adults are the most likely group to say they use Instagram.
3. A majority of adult Instagram users in the U.S. say they use the site at least once a day, and 38 percent say they use the site several times per day.
4. In a spring 2018 survey, roughly seven-in-ten U.S. teens ages 13 to 17 (72 percent) said they used the site.
5. Children ages 11 and younger also engage with Instagram, though in relatively small shares.
6. About 3 in 10 Americans knew in 2019 that Instagram and WhatsApp are owned by Facebook.
7. Instagram is not the topmost social media site for getting news.
Friday, September 10, 2021 12:24 AM
MENLO PARK, Calif., and CHARENTON-LE-PONT, France—Facebook Inc. and Ray-Ban on Thursday released their much-anticipated and awaited smart glasses Ray-Ban Stories, which the companies are calling “the next generation of smart glasses.” The collaboration brings forward “a new way to seamlessly capture, share and listen through your most authentic moments,” the companies said in a joint announcement. (Neither EssilorLuxottica nor Facebook had previously launched a smart glass product.)
Tuesday, August 31, 2021 12:24 AM
NEW YORK—Pearle Vision
has launched the latest installment in the award-winning Small Moments campaign, a cinematic mini-movie titled “Maya,” in which a young Indian girl goes from feeling like an outsider to a more confident young woman with the help of a Pearle Vision eyecare expert. “Maya” continues Pearle Vision's strategy to showcase the “small moments” that form trusting relationships between the brand's eyecare experts and their patients.
Thursday, March 18, 2021 12:15 AM
VANCOUVER—Kits Eyecare Ltd.
(TSX: KITS), a vertically integrated, digital eyecare platform based here, reported this week that it achieved quarterly revenue of $20.3 million, representing organic growth of 60 percent, in the fourth quarter ended Dec. 31, 2020.
Friday, February 26, 2021 8:05 AM
NEW YORK—According to Google, Google Ads are the best way to get a steady supply of new customers for every business. The experts at EyeCarePro
are going to share their perspective on this important topic in a new webinar that can help ECPs better understand what Google ads can and can’t do for their practice. The webinar, PowerUp 2021
, is being hosted this week by EyeCarePro and Review of Optometric Business
. It will also be made available for viewing by March 3, the company told CLICK
Friday, October 23, 2020 12:24 AM
CHICAGO—In response to increased virtual activity during the coronavirus pandemic, Prevent Blindness
, launched Screen Time-Out
, an awareness campaign to encourage Americans, especially parents of young children, to introduce regular screen breaks into their daily routines.
Friday, August 7, 2020 12:18 AM
, an online learning resource for eyecare practitioners, has announced its partnership with Pacific University College of Optometry. MacuLearn was created by a pair of researchers who've earned global recognition for their work in the field of nutrition and vision: professor John Nolan of Nutrition Research Centre Ireland, Waterford Institute of Technology, and Dr. James Stringham, Visual Performance Laboratory, Duke University Medical School.
Monday, June 29, 2020 12:24 AM
BALTIMORE—In celebration of Healthy Vision Month in July, Versant Health
has launched a new resource center providing tools that enable people to take command of their vision health. This is an important, “but often overlooked, indicator of overall health and wellness,” Versant Health said.
Friday, June 19, 2020 12:30 AM
DEERFIELD, Ill. and MIRAMAR, Fla.—For Eyes
, which initiated an optical partnership with Walgreens
earlier this year, has expanded the arrangement with a new co-branded website featuring a wide assortment of eyewear available for purchase. The new website is accessible at walgreens.foreyes.com
Friday, February 14, 2020 12:18 AM
ALEXANDRIA, Va.—As part of a new communications strategy announced earlier this month, The Vision Council's
social media channels will now provide industry and member-facing content such as industry news and updates, member-specific events and happenings, Vision Council partner initiatives and content, and more. For industry news and updates and conversations about the industry, follow @OpticalIndustry on Twitter
and ‘The Vision Council’ on Facebook
. For a more visual look at the industry and what’s new, follow @thevisioncouncil on Instagram
Friday, July 19, 2019 12:24 AM
NEW YORK—The Vision Council
has released its final numbers for National Sunglasses Day 2019
. This year, National Sunglasses Day achieved more than 1.2 bullion online, social media and broadcast consumer media impressions. In addition, #NationalSunglassesDay trended on Twitter throughout the day on June 27, 2019. According to The Vision Council, online placements garnered more than 223 million impressions, with top placements coming from websites such as businessinsider.com, yahoo.com, marketwatch.com, parade.com and golfdigest.com.
Tuesday, December 11, 2018 12:18 AM
FORT WORTH, Texas—Alcon
has announced the launch of AlconScience.com
, a new medical affairs website for ECPs and academic institutions in Canada and the U.S. The new site consolidates information about Alcon’s scientific, academic and related activities into one easy access portal, and allows users to download many Alcon publications, submit grant applications for Investigator-Initiated Trials, and apply for independent medical education evaluation and educational equipment donations. Roee Lazebnik, MD, PhD and head of Alcon Medical Affairs & Clinical Development North America, said, “AlconScience.com brings together key Alcon Medical Affairs and Education information in one convenient place for our customers.