Facebook and EssilorLuxottica Launch Ray-Ban Stories, their Long-Awaited Smart Glasses Collaboration

By Staff
Friday, September 10, 2021 12:24 AM MENLO PARK, Calif., and CHARENTON-LE-PONT, France—Facebook Inc. and Ray-Ban on Thursday released their much-anticipated and awaited smart glasses Ray-Ban Stories, which the companies are calling “the next generation of smart glasses.” The collaboration brings forward “a new way to seamlessly capture, share and listen through your most authentic moments,” the companies said in a joint announcement. (Neither EssilorLuxottica nor Facebook had previously launched a smart glass product.)

Pearle Vision Introduces ‘Maya,’ the Latest Installment in its 'Small Moments' Campaign and Debuts Social Media Web-Series

By Staff
Tuesday, August 31, 2021 12:24 AM NEW YORK—Pearle Vision has launched the latest installment in the award-winning Small Moments campaign, a cinematic mini-movie titled “Maya,” in which a young Indian girl goes from feeling like an outsider to a more confident young woman with the help of a Pearle Vision eyecare expert. “Maya” continues Pearle Vision's strategy to showcase the “small moments” that form trusting relationships between the brand's eyecare experts and their patients.

In a ‘Busy Quarter and Year,’ Online Retailer Kits Says Revenue Jumped 60 Percent in Q4 as Shipped-Orders Hit All-Time Peak

By Staff
Thursday, March 18, 2021 12:15 AM VANCOUVER—Kits Eyecare Ltd. (TSX: KITS), a vertically integrated, digital eyecare platform based here, reported this week that it achieved quarterly revenue of $20.3 million, representing organic growth of 60 percent, in the fourth quarter ended Dec. 31, 2020.

EyeCarePro’s New Webinar Updates ECPs About What They Need to Know About Google Ads

By Click Staff
Friday, February 26, 2021 8:05 AM NEW YORK—According to Google, Google Ads are the best way to get a steady supply of new customers for every business. The experts at EyeCarePro are going to share their perspective on this important topic in a new webinar that can help ECPs better understand what Google ads can and can’t do for their practice. The webinar, PowerUp 2021, is being hosted this week by EyeCarePro and Review of Optometric Business. It will also be made available for viewing by March 3, the company told CLICK.

In New Awareness Campaign, Prevent Blindness Encourages Everyone to ‘Take a Screen Time-Out’

By Staff
Friday, October 23, 2020 12:24 AM CHICAGO—In response to increased virtual activity during the coronavirus pandemic, Prevent Blindness, launched Screen Time-Out, an awareness campaign to encourage Americans, especially parents of young children, to introduce regular screen breaks into their daily routines.

Online Resource MacuLearn Announces Partnership with Pacific University College of Optometry

By Staff
Friday, August 7, 2020 12:18 AM WATERFORD, Ireland—MacuLearn, an online learning resource for eyecare practitioners, has announced its partnership with Pacific University College of Optometry. MacuLearn was created by a pair of researchers who've earned global recognition for their work in the field of nutrition and vision: professor John Nolan of Nutrition Research Centre Ireland, Waterford Institute of Technology, and Dr. James Stringham, Visual Performance Laboratory, Duke University Medical School.

Versant Health Debuts New Eyecare Resource Center for Healthy Vision Month

By Staff
Monday, June 29, 2020 12:24 AM BALTIMORE—In celebration of Healthy Vision Month in July, Versant Health has launched a new resource center providing tools that enable people to take command of their vision health. This is an important, “but often overlooked, indicator of overall health and wellness,” Versant Health said.

For Eyes and Walgreens Enhance Optical Partnership With New e-Commerce Website

By Staff
Friday, June 19, 2020 12:30 AM DEERFIELD, Ill. and MIRAMAR, Fla.—For Eyes, which initiated an optical partnership with Walgreens earlier this year, has expanded the arrangement with a new co-branded website featuring a wide assortment of eyewear available for purchase. The new website is accessible at walgreens.foreyes.com.

The Vision Council Announces New Social Media Strategy

By Staff
Friday, February 14, 2020 12:18 AM ALEXANDRIA, Va.—As part of a new communications strategy announced earlier this month, The Vision Council's social media channels will now provide industry and member-facing content such as industry news and updates, member-specific events and happenings, Vision Council partner initiatives and content, and more. For industry news and updates and conversations about the industry, follow @OpticalIndustry on Twitter and ‘The Vision Council’ on Facebook and LinkedIn. For a more visual look at the industry and what’s new, follow @thevisioncouncil on Instagram

National Sunglasses Day 2019 Garnered Over 1.2 Billion Impressions

By Staff
Friday, July 19, 2019 12:24 AM NEW YORK—The Vision Council has released its final numbers for National Sunglasses Day 2019. This year, National Sunglasses Day achieved more than 1.2 bullion online, social media and broadcast consumer media impressions. In addition, #NationalSunglassesDay trended on Twitter throughout the day on June 27, 2019. According to The Vision Council, online placements garnered more than 223 million impressions, with top placements coming from websites such as businessinsider.com, yahoo.com, marketwatch.com, parade.com and golfdigest.com.

Alcon Launches New North American Medical Affairs Site for ECPs and Academic Institutions

By Staff
Tuesday, December 11, 2018 12:18 AM FORT WORTH, Texas—Alcon has announced the launch of AlconScience.com, a new medical affairs website for ECPs and academic institutions in Canada and the U.S. The new site consolidates information about Alcon’s scientific, academic and related activities into one easy access portal, and allows users to download many Alcon publications, submit grant applications for Investigator-Initiated Trials, and apply for independent medical education evaluation and educational equipment donations. Roee Lazebnik, MD, PhD and head of Alcon Medical Affairs & Clinical Development North America, said, “AlconScience.com brings together key Alcon Medical Affairs and Education information in one convenient place for our customers.

Alcon Launches Social Media Campaign to Help Cataract Patients Better Understand Treatment Options

By Staff
Monday, June 11, 2018 12:24 AM FORT WORTH, Texas—Alcon is launching a digital campaign, “See What You’re Missing,” to empower people to overcome the “FOMO” (fear of missing out) that can be associated with living with cataracts, according to an announcement last week. The campaign, launched during Cataract Awareness Month, “will arm millions of Americans with information to help on their journey from cataract diagnosis to treatment,” Alcon said. The efforts are part of an existing multi-year “My Cataracts” educational initiative, and will be included on the My Cataracts Facebook page.

EyeCarePro Achieves Google Partner Status

By Staff
Friday, June 1, 2018 12:24 AM NEW YORK—EyeCarePro received official notification from Google of being awarded Google Partner status. The Google Partner badge certifies that the EyeCarePro team has achieved certain criteria in paid search engine marketing (PPC) including performance, AdWords certification, the use of best practices and successful experience managing a certain amount of ad spend. The status also gives EyeCarePro a competitive advantage to clients with insider access to a dedicated Google Agency Team which they can contact directly and immediately to assist in managing their accounts, the company said.

MyEyeDr. Brings Attention to the ‘Condition’ of #RSF in New Creative Media Campaign

By Staff
Friday, May 25, 2018 12:18 AM VIENNA, Va.—MyEyeDr. is involving its doctors, associates, managers and patients in a new media campaign drawing attention to a “condition” known as Resting Squint Face, or #RSF. The sideways glance or squint, created when a person isn’t seeing too clearly, is demonstrated in a series of ads, short and long-form videos, posts and shares in a #RSF campaign which was launched May 23.

The Vision Council Garners More Than 147 Million Media Impressions, Attracts Nearly 3,000 at SXSW

By Staff
Friday, March 23, 2018 12:24 AM ALEXANDRIA, Va.—The Vision Council garnered 147.9 million media impressions and attracted nearly 3,000 visitors to its official health lounge, “The T-Eye-me Out Lounge: Give Your Eyes a Break during South by Southwest (SXSW). From March 9 to 13, The Vision Council’s lounge served as a space for them to educate conference and festival-goers and attending media about digital eye strain, its reported symptoms and available solutions. During the SXSW conference, the Vision Council also partnered with DJ and influencer, Brandi Cyrus, sister to Miley Cyrus, to visit and cover the lounge.