To Address COVID-19: A Helpful Tool to Use in the Pandemic and Beyond

By Mark Wright, OD and Bob Schulz, CEO, VisionOne Credit Union
Wednesday, April 1, 2020 8:15 AM NEW YORK—If the pandemic has not impacted your practice yet, it’s just a matter of time until it does. One of your goals in a time of decreased revenue collected is to downsize expenses to avoid going negative on your practice cash flow. This specially designed spreadsheet is designed to help you achieve that goal. This article will show you how to use the spreadsheet to guide your practice not only in these difficult times but also as we climb back out of this problem.

COVID-19 and Practice Planning Advice and Tools Are Focus of EyeCarePro Facebook LIVE Event

By CLICK Staff
Wednesday, April 1, 2020 8:10 AM NEW YORK—Even in some areas where ECPs are still seeing patients or providing emergency or urgent care, eye clinics are experiencing unwanted and nerve-wracking downtime in the current coronavirus crisis, the team at EyeCarePro.net  points out. To help ODs learn ways they can use the downtime to help them effectively plan for the future, EyeCarePro's team hosted a Facebook LIVE event last week. 

Zeiss Launches Webinar Series to Focus on High-Impact Topics

By CLICK Staff
Wednesday, April 1, 2020 8:05 AM NEW YORK—Zeiss has launched a series of webinars to provide customers with easy access to information about high-impact topics and ideas. The webinars are scheduled three times a week at multiple times per day to accommodate customers’ schedules in various time zones. “These webinars are designed to educate our customers while they have additional time,” explained Matt Woelbern, head of U.S. ECP marketing for Zeiss Vision Care’s business group. 

For March Save Your Vision Month, The American Optometric Association Partners With Lyft to Offer Free Rides to Get a Comprehensive Eye Exam

By CLICK Staff
Wednesday, March 4, 2020 8:15 AM NEW YORK—The American Optometric Association (AOA), representing more than 30,000 doctors of optometry, announced that it is working with Lyft, the transportation network, to offer free rides to people in select cities in an effort to make it easier to get their #2020EyeExam with a doctor of optometry. For a limited time only, the AOA is offering a free roundtrip ride (up to $25) with rideshare partner Lyft to anyone traveling to the optometrist beginning March 2, while supplies last.

Eyefinity, Kno2 Team Up to Streamline Health Care Experience

By CLICK Staff
Wednesday, March 4, 2020 8:10 AM NEW YORK—Kno2 a company that provides interoperability as a service to health care providers, and Eyefinity, a VSP Global company and industry leader in practice management and electronic health record software, announced they have developed a “seamless integration experience between vision care practices and electronic health record platforms in the larger medical ecosystem.” 

Month of March Is Workplace Eye Wellness Month

By CLICK Staff
Wednesday, March 4, 2020 8:05 AM In addition to ushering in Spring, March is also Workplace Eye Wellness month. Regardless of one’s occupation, whether it’s in construction or an office job that requires extended use of computers, taking care of the eyes should always be a priority.

New ODCapture Features Enhanced Search, Customized Design and Social Campaigns

By CLICK Staff
Monday, February 10, 2020 8:06 AM NEW YORK—ODCapture, a new service from EyeCarePro is a digital marketing program for practices who want to take their brand and online presence to the next level, the company said. Stated Shelly Muhlbauer, EyeCarePro's product manager, "It's a big step above our entry-level marketing in terms of custom branding and elevated design. It packs a serious SEO punch, with a beefed up and broad content strategy, combined with an expert level of social media campaigns and presence-building. ODCapture is equipped to deliver equally advanced marketing returns while remaining a cost-savvy option."

The Vision Impact Institute and The Cooper Institute Extend Partnership to Improve Vision for Children

By CLICK Staff
Monday, February 10, 2020 8:03 AM DALLAS—The Vision Impact Institute and The Cooper Institute are extending their 2019 collaboration to improve vision and fitness for students, the organizations announced. Now in its second year, this partnership brings together two organizations devoted to putting research into action to improve children’s health and wellness. 

Prevent Blindness and Bausch + Lomb Join Forces to Raise Awareness of AMD This Month

By CLICK Staff
Monday, February 10, 2020 8:00 AM BRIDGEWATER, N.J., and CHICAGO—Bausch + Lomb and Prevent Blindness, the nation’s oldest volunteer eye health non-profit organization, are collaborating throughout the month of February for the fifth consecutive year to raise awareness of Age-Related Macular Degeneration (AMD), one of the leading causes of vision loss in adults 50 years of age and older.

New Information and Messaging Options About Vision Care Featured on the Just-Updated ThinkAboutYourEyes.com

By CLICK Staff
Monday, January 27, 2020 8:06 AM ALEXANDRIA, Va.—A range of up-to-the minute information about vision care, eye conditions, the importance of comprehensive eye exams and the latest in vision care/optical product solutions is part of a newly updated website and messaging at Think About Your Eyes, a national public awareness campaign presented by The Vision Council and the American Optometric Association that aims to promote the importance of getting an annual comprehensive eye exam with an optometrist. Featuring new content and a modern, easy-to-navigate design, the reinvigorated platform provides information on a range of topics and also enables consumers to find an eye doctor and schedule an exam.

Practice Performance and Dashboard Software Is Updated Via ABB Analyze, Powered by Glimpse

By CLICK Staff
Monday, January 27, 2020 8:03 AM CORAL SPRINGS, Fla.—ABB Optical Group has updated its practice performance and dashboard analytics software with new features and has been rebranded as ABB Analyze, powered by Glimpse

Von Miller and Allergan Team Up to Raise Awareness of Glaucoma's Impact on Daily Living

By CLICK Staff
Monday, January 27, 2020 8:00 AM DUBLIN—Von Miller, a former Super Bowl MVP, Denver Broncos linebacker and advocate for healthy vision, has partnered with Allergan P.l.c to shine a light on the millions of people living with glaucoma. 

Pew Research: Here Are Some of the Top Tech-Related Trends That Shaped the Decade

By CLICK Staff
Wednesday, January 8, 2020 8:06 AM NEW YORK—The tech landscape has changed dramatically over the past decade, both in the U.S. and around the world. There have been notable increases in the use of social media and online platforms (including YouTube and Facebook) and technologies (like the internet, cellphones and smartphones), in some cases leading to near-saturation levels of use among major segments of the population. But digital tech also faced significant backlash in the 2010s. 

Compulink Partners With FIGmd to Connect to Multiple Specialty Registries

By CLICK Staff
Wednesday, January 8, 2020 8:03 AM NEWBURY PARK, Calif.—Compulink Healthcare Solutions the creator of Advantage SMART Practice, an all-in-one, specialty-specific EHR, and practice management solution, has formed a partnership with FIGmd, the leading developer of clinical data registries.

RightEye's New Reading & Learning Guide Helps ODs Bring Visual Learning Assessments Into Their Practices

By CLICK Staff
Wednesday, January 8, 2020 8:00 AM BETHESDA, Md.—A new Reading & Learning Guide from RightEye offers tips on different ways that optometrists can expand their service offering with minimal investment—and help their patients discover the love of learning through improved reading comprehension.