Podium, a Customer Messaging Platform, Connects Doctors and Patients

By Mary Kane
Friday, February 26, 2021 8:15 AM LEHI, Utah—If you are an eyecare provider looking to connect with your patients and customers, having the right tools in your toolbox can make all the difference in business, whether you are trying to grow your bottom line or just survive these turbulent times. If you’re looking to up your communication game with patients meet Podium, a messaging platform that enables companies with a local presence to conveniently connect with their customers at critical touchpoints to help them strengthen their business.

ABB Verify Enhances Its Vision Care Benefits Optimization Platform

By Click Staff
Friday, February 26, 2021 8:10 AM CORAL SPRINGS, Fla.—ABB Verify is launching an enhancement to its vision care benefits optimization platform from ABB Optical Group. ABB Verify’s new feature allows ECPs who utilize ABB Verify to retrieve medical plan information in addition to the current vision insurance search offering. This will provide ECPs with a centralized location to review both vision and medical eligibility and benefits information.

EyeCarePro’s New Webinar Updates ECPs About What They Need to Know About Google Ads

By Click Staff
Friday, February 26, 2021 8:05 AM NEW YORK—According to Google, Google Ads are the best way to get a steady supply of new customers for every business. The experts at EyeCarePro are going to share their perspective on this important topic in a new webinar that can help ECPs better understand what Google ads can and can’t do for their practice. The webinar, PowerUp 2021, is being hosted this week by EyeCarePro and Review of Optometric Business. It will also be made available for viewing by March 3, the company told CLICK.

New GetSetPro Real-Time Appointment Scheduler Boosts Patient Engagement and Syncs With Many PMS/EHR Systems

By CLICK Staff
Thursday, February 11, 2021 8:30 AM PASSAIC, N.J.—EyeCarePro has released a real-time appointment scheduler, making it more convenient for patients to book and providing significant time-saving for front-end staff. This scheduler syncs with a large number of popular PMS/EHR systems, with more to follow, the company said. Additionally, the scheduler accurately tracks patient appointments and distinguishes between new and returning patients for improved performance metrics and analysis.

New ImageWear.com Site Enables ECPs to Order, Create Custom Catalogs

By CLICK Staff
Thursday, February 11, 2021 8:25 AM CARROLLTON, Texas—ImageWear, one of the country’s largest frame companies, has launched the new Imagewear.com. Eyecare professionals can order ophthalmic frames and Rx-able sunwear online, create custom catalogs and more at the newly redesigned, state-of-the-art website.

Eyewear Designs Ltd. Launches New Website With Online Ordering Ability, Brand Info and Resources

By CLICK Staff
Thursday, February 11, 2021 8:20 AM BETHPAGE, N.Y.—Eyewear Designs Ltd., an industry leader in the manufacture of licensed eyewear, announced the launch of their new website with the ability to order online. The new online ordering capability will speed the order process for customers and result in more efficient shipments to customers, the company said.

2021 Is the Year of Data-Driven Omnichannel Marketing

By Staff
Wednesday, February 3, 2021 8:15 AM NEW YORK—Some eye-opening discoveries emerged when Forrester surveyed marketing decision makers across industries—including health care, financial services, insurance, automotive, and retail. The survey findings revealed the challenges marketing leaders faced in 2020 and how they’re planning for 2021—and illuminated just how important a data-driven omnichannel marketing strategy that includes intelligence on consumer phone calls is during this period of digital transformation. It’s a significant trend impacting the vision care and optical retail sector as well.

SightMatters.com Video Series, a Collaboration Between Bausch + Lomb and Prevent Blindness, Helps Patients and Caregivers Learn About AMD

By Staff
Wednesday, February 3, 2021 8:10 AM BRIDGEWATER, N.J., and CHICAGO—Bausch + Lomb and Prevent Blindness, the nation’s oldest volunteer eye health non-profit organization, announced they are collaborating for the sixth consecutive year during AMD Awareness Month during February to raise awareness of Age-Related Macular Degeneration (AMD), one of the leading causes of vision loss in adults 50 years of age and older.

New Hoya Hub Customer Portal Connects Accounts to Real-Time Data and Customized Service

By Staff
Wednesday, February 3, 2021 8:05 AM LEWISVILLE, Texas—Ophthalmic lens technology leader Hoya Vision Care announced this week the launch of the Hoya Hub in the U.S. market. The Hoya Hub is a customer portal which further amplifies Hoya’s strongly embedded partnerships with eyecare professionals to drive digital solutions to meet their evolving needs and promote business success, the company said.

The Glaucoma Community Is a New Digital Platform, to Help ECPs Educate Patients and Caregivers About Glaucoma

By Click Staff
Thursday, January 14, 2021 11:56 AM CHICAGO—January is Glaucoma Awareness Month. And to help practitioners better educate patients and caregivers on the disease, in partnership with Responum Health, Prevent Blindness has launched The Glaucoma Community a new and comprehensive resource accessible online or via the mobile app. The Community provides users with a variety of features including:

New Merchandiser Pro Software from Eye Designs Is a Flexible Tool for Maximizing Frame Board Sales

By By Click Staff
Thursday, January 14, 2021 11:53 AM NEW YORK—A new software tool, featuring 3D imaging and frame board layouts, enables ECPs to better plan and track their eyewear inventory and sales. Launched in late December by Eye Designs, a leader in the manufacturing of custom ophthalmic environments and optical display systems, the Merchandiser Pro is its new merchandising and plan-o-gram software. Merchandiser Pro allows users to generate plan-o-grams like retailing professionals.

CORE Knowledge 2.0 Reboots The Ultimate Eye Science Game for 2021

By By Click Staff
Thursday, January 14, 2021 11:50 AM WATERLOO, Ontario—The latest update of the Ultimate Eye Science Game, CORE Knowledge 2.0, is now available at COREKnowledgeGame.org. With the addition of nearly 100 new topics and a reset leader board, its creators ask: who will become the top-ranked players among the global optometry and ophthalmology communities? The online game debuted at ARVO in 2018 and has since been played by thousands of practitioners, researchers, educators, students and ophthalmic industry professionals across six continents.

Optical Retailers Realize Higher Ticket Sales with Buy Now, Pay Later Options for Patients from Sunbit

By Click Staff
Friday, December 18, 2020 8:30 AM NEW YORK – This year, COVID-19 stay-at-home and work-from-home policies and the impact of the pandemic on many people’s financial health and spending habits have prompted many consumers to shop more online or at least become more familiar with many online shopping options and technologies. Similarly, independent ECPs and optical retailers have looked to escalate their adoption of digital technologies to better serve their patients and create more efficiencies.

An Independent OD Takes a Proactive Stance on E-Comm With Ocuco to Better Connect to Patients

By Staff
Friday, December 18, 2020 8:25 AM NEW YORK—The year's pandemic has accelerated some eyecare professionals’ interest in finding ways to get credit for their professional expertise in vision care and its solutions while still competing in modern ways with those online players who have been experiencing rapid sales gains in 2020 as many consumers do more shopping online from home.

New EASY Way Program From Contact Lens Institute Offers Range of Digital Resources for ECPs

By By Click Staff
Friday, December 18, 2020 8:20 AM WASHINGTON, D.C.—To generate greater consumer familiarity with contact lens health and safety year-round in the U.S. and Canada, the Contact Lens Institute (CLI) has launched The EASY Way (Eyes, Awareness, Safety and You) program. EASY Way includes simplified wear and care tips, attention-grabbing infographics, and companion digital resources for eyecare professionals and staff to use in their practices and help aid in their patient communications.