Compulink Healthcare Solutions to Acquire MyEyeStore

By Staff
Monday, August 12, 2019 12:15 AM NEWBURY Park, Calif.⁠—Compulink Healthcare Solutions has announced an agreement to acquire MyEyeStore, an e-commerce solution in ophthalmic health care focusing primarily on contact lens re-ordering.

Transitions Launches Facebook Virtual Try-On Experience

By CLICK Staff
Wednesday, August 7, 2019 9:00 AM PINELLAS PARK, Fla.—There's a new way for patients to experience an augmented reality, virtual try-on experience via a new partnership between Transitions Optical and Facebook, using the Facebook camera. The first-of-its-kind social media experience allows users to see themselves in all 13 Transitions lens colors, including Transitions Signature lenses style colors and Transitions XTRActive style mirrors.

Think About Your Eyes' Summer Road Trip With The Daily Bumps Illustrates Important Messages About Eye Health

By CLICK Staff
Wednesday, August 7, 2019 8:57 AM ALEXANDRIA, Va.—The road trip that Think About Your Eyes (TAYE) is embarking on with You Tube influencer family The Daily Bumps is about to kick off, this month. As CLICK reported last month, a national public awareness campaign presented by The Vision Council and the American Optometric Association, will partner with travel company Airstream to send a YouTube influencer family on a road trip though the Western United States.

Compulink Debuts a New User Interface for its Ophthalmology Smart EHR

By CLICK Staff
Wednesday, August 7, 2019 8:54 AM Newbury Park, Calif.—Compulink Healthcare Solutions,  the creator of Advantage Smart Practice, an all-in-one EHR and practice management solution powered by artificial intelligence (AI), previewed the new user interface for its Ophthalmology Advantage at the American Society of Retina Specialist’s (ASRS) annual meeting last month. Designed by a team of usability experts, the new UI includes an updated look and feel with new fonts, button styles and colors.

What's the Perfect Promotion? A Case Study in Patient Appreciation Day

By CLICK Staff
Wednesday, July 24, 2019 9:00 AM NEW YORK—Promoting an event properly can seem like a monumental task. You need to brainstorm the right event that suits your goals. And then you’ve got to plan all the logistics, including how to promote it. As EyeCarePro.net recently shared, there are relatively simple things you can be doing which will make promoting your event much more effective. From direct mail to digital ad campaigns on social media to flyers and signage, they all contribute. Whatever you do, EyeCarePro points out, should always include a special landing page with a simple RSVP. 

[Partner Post] Declutter Your Optometry Practice This Summer

By CLICK Staff
Wednesday, July 24, 2019 8:57 AM Taking a hard look at which belongings you actually need and discarding the rest will improve your overall efficiency and clear your mind. ODs should prioritize effectiveness and simplicity when optimizing the layout and workflows of their practice. The best way to start the task of decluttering is to take everything in your practice out of drawers, cupboards and desks. However, a big clear-out like that can be something your practice dreads. We want to make sure that’s not the case. Let us show how you can declutter your practice's paper goods, inventory, data, and more.

ABB Optical, and RevolutionEHR Partner for Efficient Product Ordering and Delivery

By CLICK Staff
Wednesday, July 24, 2019 8:54 AM CORAL SPRINGS, Fla.—ABB Optical Group plans a product integration with RevolutionEHR's  SmartFlow for Sight ordering technology. The integration automates the entire product ordering process for eyecare practitioners from order submission to delivery to their office or directly to their patients, the companies said. Placing orders through RevolutionEHR removes the need for users to access multiple disparate ordering portals, thus eliminating double entry.

Think About Your Eyes Partners With Airstream for Influencer Family’s Road Trip and Promo Campaign This Summer

By CLICK Staff
Tuesday, July 9, 2019 9:00 AM ALEXANDRIA, Va.—Think About Your Eyes, a national public awareness campaign presented by presented by The Vision Council and the American Optometric Association, will partner with travel company Airstream in August to send a YouTube influencer family on a road trip though the Western United States. Airstream’s brand is “focused on a life well-lived through adventure, making them a natural tie-in for TAYE’s campaign, ‘Seeing is a Gift,’” according to the TAYE announcement.

Catch Up on Digital Marketing Tips Webinar With This Video

By CLICK Staff
Tuesday, July 9, 2019 8:57 AM NEW YORK—A new webinar, from Review of Optometric Business (ROB) and EyeCarePro explains how ECPs can update and prioritize what's needed to amp up their digital presence. In case CLICK readers missed it, we post a link to it here, where viewers can watch it at their leisure. All ECPs need to do is fill out a form to watch the webinar for no charge.

Coburn Technologies Debuts New Consumables E-Commerce Website, ShopCoburn.com

By CLICK Staff
Tuesday, July 9, 2019 8:54 AM Coburn Technologies has launched a new e-commerce website for optical consumables and spare parts: www.ShopCoburn.com. Digital Surfacing, Traditional Surfacing, Finishing, Coatings & Chemicals, Diagnostics and Spare Parts are the primary offerings on the site.

For Cataract Awareness Month, Alcon Shows How Color Can Come Back to Life

By CLICK Staff
Tuesday, July 2, 2019 9:00 AM FORT WORTH, Texas—Alcon launched a new art-focused campaign in honor of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing color and encourages those diagnosed with cataracts to understand the benefits of cataract surgery. The campaign is part of Alcon’s continued commitment to educate patients about cataracts and treatment options, the company said.

Major League Baseball Star Bryce Harper Named ‘Ambassador’ for New Acuvue Oasys With Transitions

By CLICK Staff
Tuesday, July 2, 2019 8:57 AM NEW YORK—Johnson & Johnson Vision Care is collaborating with professional baseball player Bryce Harper in an arrangement that calls for Harper to serve as an “ambassador” for the new Acuvue Oasys with Transitions contact lenses. The new photochromic lenses launched to consumers this spring.

Eyecare Live Debuts 2.0 Version of Telemedicine App

By CLICK Staff
Tuesday, July 2, 2019 8:54 AM NEW YORK—Eyecare Live, a comprehensive telemedicine solution for optometrists and ophthalmologists, has updated its patient app and cloud-based portal for doctors, debuting Eyecare Live 2.0. Eyecare Live is introducing the concept of on-boarding a clinic. The clinic can have one or more locations, one or more staff members and one or more providers. Staff can manage the profile, and information about the clinic is visible to the patients in the app.

For Cataract Awareness Month, Alcon Shows How Color Can Come Back to Life

By CLICK Staff
Wednesday, June 26, 2019 9:00 AM FORT WORTH, Texas—Alcon launched a new art-focused campaign in honor of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing color and encourages those diagnosed with cataracts to understand the benefits of cataract surgery. The campaign is part of Alcon’s continued commitment to educate patients about cataracts and treatment options, the company said.

Major League Baseball Star Bryce Harper Named ‘Ambassador’ for New Acuvue Oasys With Transitions

By CLICK Staff
Saturday, June 22, 2019 10:33 AM NEW YORK—Johnson & Johnson Vision Care is collaborating with professional baseball player Bryce Harper in an arrangement that calls for Harper to serve as an “ambassador” for the new Acuvue Oasys with Transitions contact lenses. The new photochromic lenses launched to consumers this spring.