Mary Kane

Mary Kane, Executive Editor

Mary helps to oversee the editorial coverage of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and the Vision Expo Dailies. She also covers general company news, industry developments and business trends, as well as professional associations news and features. She is also responsible for deadline queries and operational questions for Vision Monday print editions and VMail. Contact Mary at mkane@jobson.com.

I’ll Think About That Tomorrow

By Mary Kane
Friday, February 14, 2020 10:43 AM We all know one—somebody who puts things off to the last possible moment—The Procrastinator. Some people put off little things, like organizing a closet or tidying up the garage. Then there are those who put off the big stuff—filing taxes in August instead of April, not paying bills on time, or postponing yearly medical check-ups—and that’s when serious consequences can ensue. As a writer and editor for Vision Monday, I am all too familiar with co-workers (including myself) pushing the deadline.

Are We Feeling ‘Blue’?

By Mary Kane
Monday, January 20, 2020 12:00 AM For anyone who’s ever undertaken a home improvement project, the colors you choose can make all the difference. Two years ago, we did a complete renovation of our circa 1970s kitchen. Selecting a new floor, cabinets and countertops was a pleasure but when we got down to choosing a color for the walls we were stumped. After several trips to the Lowe’s paint department and half a dozen tester pints of paint later, we finally hit on a winner—Onion Powder OL689.2 turned out to be the final touch we had been searching for. It literally “finished” the job and completely tied together the look, feel and design of our new space. Who knew color could be so important?

In 2020, I Resolve to…

By Mary Kane
Monday, January 20, 2020 12:00 AM Managing finances better, eating healthier and moving more topped Americans’ New Year’s resolutions list for 2020, according to a recent survey by Ipsos for Urban Plates, a San-Diego-based restaurant chain. In 2020, it seems Americans are intent on tightening their belts (literally) when it comes to the important things in life—money, food and exercise.

On the Horizon—What’s Trending in 2020

By Mary Kane
Friday, January 17, 2020 10:00 AM A new year. A new decade. There’s so much to look forward to—the Summer Olympics, the presidential election, design trends and yes, alcohol abstinence, are all trending as we begin 2020. Here’s a short list of some of the major trends and events in store for us this year. For a look at business trends in the eyewear and eyecare world, check out VM’s January Cover Story, #PERSPECTIVES 2020.

Today’s Read Highlights from 2019

By Mary Kane
Friday, December 27, 2019 12:55 PM The fun thing about coming up with a story idea for the Today’s Read feature is you just never know where it’s going to take you. Reminiscing about how you got your start in optical or connecting the dots between the environment and contact lens disposal can take VM’s writers and readers in some pretty interesting directions. As 2019 winds down, here’s a small sample of some of our most popular Today’s Read features.

The Best of Voices + Views for 2019

By Mary Kane
Thursday, December 26, 2019 3:46 PM Vision Monday started the Voices + Views department in VMAIL Weekend back in January of 2018. Voices + Views was originally conceived as a way for VM to cover ECPs who had a social media presence on blogs, vlogs and Instagram platforms. At the time, most of the V+V features were written by our associate editor Stephanie Sengwe. Stephanie left us in May of 2018 when she returned to graduate school to pursue a film career. However, she continued to write the Voices + Views features for us on a contributing editor basis, and we’re very happy she did. Through the years, Stephanie wrote over 50 ECP profiles for us in the Weekend Edition. Here are a few of her most popular V+V stories.

Are We Feeling ‘Blue’?

By Mary Kane
Friday, December 13, 2019 1:25 PM For anyone who’s ever undertaken a home improvement project, the colors you choose can make all the difference. Something as simple as the color of a room can cement the look and feel of any new space. Who knew color could be so important? Well, the folks at the Pantone Color Institute know a thing or two about color and the effect it can have on creating just the right mood or atmosphere. Classic Blue 19-4052, which Pantone describes as “a timeless and enduring blue hue elegant in its simplicity” has been named the Pantone Color of the Year for 2020. “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a stable foundation…as we cross the threshold into a new era.” While there’s plenty to be anxious about as we head into 2020, it’s no coincidence that Pantone is trying to soothe our fears with this restful, calm-inducing color.

Independents Can Navigate Challenges With The Merchant Map

By Mary Kane
Wednesday, November 13, 2019 10:48 AM You’re inspired and passionate as an independent optician or eyecare practice, but you might also want to be inspired and glean successful ideas from others. If so, you can check out The Merchant Map, a different and resource-rich site that describes itself as “The exact blue print to build your retail confidence and gain creative control….by prioritizing the right work at the right time so you can grow your business in your own way.” The site and its programs are run by Chris Guillot, the designer of The Merchant Map and founder of Merchant Method, a boutique consulting agency. She was named a 2019 (and 2018) retail industry influencer by Vend and featured on Business Insider, among others, for her retail insights.

Guillot explains that The Merchant Map and Method offers a signature planning process and workshops for retailers of all types, geared to those with “inventory-based businesses.” The Merchant Method and its blog offers other resources and tactical tips.

EyeCarePro’s Optometry Marketing Ebooks Now Available for Download

By Mary Kane
Wednesday, October 30, 2019 10:10 AM NEW YORK—For ECPs who are looking to grow their practice, increase online presence and enhance revenue, EyeCarePro is offering their complete collection of ebooks, all available for free. These in-depth guides feature everything from how to shoot great practice videos to developing your practice brand and more. “Our mission is to give every eyecare practice the tools and strategies needed to truly grow. Now, we’re one step closer to that cause,” EyeCarePro said. As part of the library of Optometry Marketing ebooks, EyeCarePro continuously writes about and develops the most advanced marketing strategies, articles on best-practices, as well as guides for those practices that want to do-it-themselves.

Ebook titles include Beginner’s Guide to Online SEO, Guide to Practice Branding, Responding to Goggle reviews and more. Click here to peruse and download their library of ebooks. 

Getting a Flu Vaccine—The Facts, the Myths and What This Year’s Flu Season Might Look Like

By Mary Kane
Friday, October 18, 2019 8:00 AM Halloween is only a few weeks away but there’s another season just around the corner that can be just as scary—the start of the flu season, which officially begins at the end of this month. In addition to causing kids to miss school and adults to call out sick from work, there is no denying that the flu can be deadly for thousands, and in some years, tens of thousands of Americans.

Some Easy Reading for a Saturday Morning

By Mary Kane
Friday, September 20, 2019 8:00 AM Every week, the VMail Weekend editors step beyond their usual roles as news reporters and bring you the Today’s Read, a mix of interesting and sometimes off-beat features that span the far corners of the vision world. Our aim is to inform and entertain by giving our readers a light, sometimes fun, sometimes unusual read to go with your Saturday morning Joe. So today, we present a compilation of some of our most favorite Today’s Reads.

How to Dispose of Your Contacts and Still Stay Friendly to the Environment

By Mary Kane
Friday, August 23, 2019 2:49 PM I’ve been a contact lens wearer for over 40 years. I started out wearing contacts that lasted several months and eventually graduated to daily disposable lenses. I cringe to think of how many lenses and blister packs I’ve thrown away over the years. So I have to ask myself—is there something more I could be doing when it comes to disposing of those used CLs. In a word, the answer is yes.

The Open Office Experiment—Driven to Distraction or Creating Collaboration?

By Mary Kane
Friday, July 26, 2019 5:00 AM If you were to Google "open office spaces" you’d be bombarded by articles declaring the concept is basically the worst thing ever to happen to corporate America. The biggest knock on open office designs is distracted workers. Apparently, employees are so worked up about open office settings their stress levels go up, their productivity goes down and collaboration with co-workers (the one thing the open design promised to foster) goes out the window. And apparently, the top workplace distractions involve not just where you work, but who you work with, according to a recent feature from Statista.com.

What's Online: Screen Time for Kids—How Much Is Too Much?

By Mary Kane
Monday, June 17, 2019 12:15 AM Growing up in the ‘60s, I watched a LOT of television with friends and family. We were riveted by shows like “That Girl,” “Rat Patrol” and “Dark Shadows” and we spent countless hours lolling on the living room floor in front of the TV. My Mom used to refer to it as the “Boob Tube” and she was constantly yelling at us to “go outside and play.” Well, as usual, it seems like my Mom was on to something. Today’s electronic babysitter of choice is the iPhone and iPad. But the audience has changed a bit—it’s not just teens and tweens glued to the screens but toddlers and babies, some less than a year-old.

The New Electronic Babysitter

By Mary Kane
Monday, June 10, 2019 1:00 AM Growing up in the ‘60s, I watched a LOT of television with friends and family. We were riveted by shows like “That Girl,” “Rat Patrol” and “Dark Shadows” and we spent countless hours on the living room floor in front of the TV. My Mom used to refer to it as the “Boob Tube” and she was constantly yelling at us to “go outside and play.”