Check.Out: Frameology Optical, Syracuse, New York

By Gwendolyn Plummer
Tuesday, September 17, 2019 12:00 AM Handmade in Germany, Lunor focuses on fine details and minimalist style. Their frames often feature the brand’s characteristic milled hinge and saddle bridge, and are finished with a hand painted high gloss.

The Rush To Blush

By Marge Axelrad
Tuesday, September 17, 2019 12:00 AM WHAT: There’s a “new” neutral out there this season and Style.Pages thinks it’s likely to become a standard. The color, which works with so many skin tones, is flattering, feminine and a breath of fresh air from heavier tones and bright colors. Interpreted in mixes of solid and translucent or clear, it is just as prevalent among metals as acetates or thin-gauge plastics. Blush is being featured in suns as well as optical frames, in traditional classic shapes or as a way to enliven fashion-forward pieces.

Test Patterns

By Marge Axelrad
Tuesday, August 20, 2019 12:00 AM WHAT: This season’s optical eyewear choices for kids make the most of both inside and outside surfaces to achieve print and pattern treatments to amp up back-to-school fashions. New accessories often use transfer prints or appliques combined with contemporary shapes. The treatments often take the place of logos to communicate about a brand’s signature details and licensed characters’ symbols and insignias. 

WE GRAMMIN' Spotlight

By Staff
Tuesday, August 20, 2019 12:00 AM @VisionMonday’s Instagram features eyewear related celebrity fashion, street style and trends. Here, singer Daya performs at Ray-Ban’s #ProudToBelong summer concert series.

What Are You Wearing?: Dean Optical, Chicago, Illinois

By Gwendolyn Plummer
Tuesday, August 20, 2019 12:00 AM Every month, we ask ECPs what their favorite eyewear is. This month, the team at Dean Optical in Chicago rounded up some of their personal eyewear choices.

Check.Out: Coachella Valley Optometry

By Gwendolyn Plummer
Monday, August 12, 2019 12:44 PM Coachella Valley Optometry was founded in 2016, and we’ve had Ray-Ban on board since day one. Our top-sellers are the classic cult models embedded in history—the Clubmaster and the Wayfarer. We place all Ray-Ban product together, display product by segments to make it easier for the consumer to shop in store, ensure that the display is fully stocked, and position product according to levels of importance and best visibility, shapes and materials, and balance of colors to avoid duplication.

Test Patterns

By Marge Axelrad
Monday, August 12, 2019 12:45 AM WHAT: This season’s optical eyewear choices for kids make the most of both inside and outside surfaces to achieve print and pattern treatments to amp up back-to-school fashions. New accessories often use transfer prints or appliques combined with contemporary shapes. The treatments often take the place of logos to communicate about a brand’s signature details and licensed characters’ symbols and insignias. 

What Are You Wearing?: Dean Optical, Chicago, Illinois

By Gwendolyn Plummer
Monday, August 12, 2019 12:43 AM Dennis has been working in the optical industry for 46 years. He developed an interest in the industry during his first summer home from college, when he used hard contact lenses and had to visit his OD every day.

Lustrous Whites

By Marge Axelrad
Thursday, August 8, 2019 8:00 AM WHAT: Eyewear aficionados embrace dimensional acetates and colorations that look different from different angles. We’re liking the shimmery tones of “white tortoise” and embrace the unexpected vibrancy of the many hues that can be found in pale opalescents or unexpected acetate combinations lightened up by white.

Safilo’s Polaroid Celebrates Pride in New York City

By Gwendolyn Plummer
Thursday, August 8, 2019 8:00 AM NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route.

Lustrous Whites

By Marge Axelrad
Monday, July 15, 2019 12:45 AM WHAT: Eyewear aficionados embrace dimensional acetates and colorations that look different from different angles. We’re liking the shimmery tones of “white tortoise” and embrace the unexpected vibrancy of the many hues that can be found in pale opalescents or unexpected acetate combinations lightened up by white.

Check.Out: Spectacles of Great Neck

By Gwendolyn Plummer
Monday, July 15, 2019 12:44 AM Founded by Pascal Jaulent and Nadine Roth in 1995, French eyewear brand Face a Face focuses on creating modern and creative frames. Now part of Design Eyewear Group, Face a Face is part of a broad selection of international brands.

Saflio’s Polaroid Celebrates Pride in New York City

By Gwendolyn Plummer
Monday, July 15, 2019 12:43 AM NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route.

G Is for Glasses, Winnipeg, Manitoba, Canada

By Jamie Wilson
Monday, June 10, 2019 1:00 AM Jessie has been in the optical industry for 10 years since her graduation from the Illinois College of Optometry in 2009.