Bio-Based, Trend Focused

By Gwendolyn Plummer
Friday, September 10, 2021 1:30 AM Bio-based acetates have risen as a popular, versatile and eco-friendlier frame material, and this trend toward putting sustainability first is only going to continue. Bio-based frames run the gamut in terms of style, aesthetic and audience, offering something for everyone concerned about the planet, no matter their personal preferences.

Let's Get Physical

By Gwendolyn Plummer
Monday, August 2, 2021 1:31 AM Sport-inspired eyewear will be everywhere this summer thanks to the Olympics, but by no means is the trend just for the world’s best athletes. Frame companies have made sportswear accessible to everyone, bringing the trend to the next level.

That 70s Frame

By Gwendolyn Plummer
Wednesday, June 23, 2021 12:45 AM The 70s are back, baby. Fashion designers across the board are taking inspiration from the decade, with flare jeans, tie-dye, big sleeves and more popping up on the runways, on Instagram and in stores everywhere—including in eyewear. This season in particular, many optical brands have mentioned taking inspiration from the 70s in their designs.

Cut it Out

By Gwendolyn Plummer
Sunday, April 25, 2021 9:30 AM Intriguing and unexpected cut out details that elevate even the most classic of frame shapes, creating a look that is edgy, exciting and intricate in every way.

Build a Bridge

By Gwendolyn Plummer
Monday, March 22, 2021 1:30 PM Frames with unusual bridge or double bar construction that bring an extra layer of intrigue to otherwise classic frames.

Chains and Charms

By Gwendolyn Plummer
Tuesday, February 9, 2021 8:00 AM Eyewear that takes design queues from jewelry, which can result in frames both classically beautiful and glamorously trendsetting.

A Pop of Color

By Gwendolyn Plummer
Tuesday, December 22, 2020 7:00 PM Frames with an unexpected pop of color—on the fronts, temples, or even the inside—that make eyewear as much of a statement piece as the highest of fashion.

Don't Forget Your Retainer

By Gwendolyn Plummer
Tuesday, December 1, 2020 12:00 AM No longer just associated with librarians and grandparents, eyewear with chains—attached or removable—is stepping forward as a trend both practical and fashionable.

Totally Tortoise

By Gwendolyn Plummer
Wednesday, October 28, 2020 12:00 AM Tortoise patterned frames that span the traditional and the trendy.

Crystal and Gems

By Gwendolyn Plummer
Monday, September 21, 2020 12:00 AM Translucent acetate frames in gem and crystal tones that are just as precious as they are trendy.

Attention to Detail

By Gwendolyn Plummer
Tuesday, August 11, 2020 12:00 AM WHAT: Detailed frames that make the little things just as important as the big picture.

Bold & Bright

By Gwendolyn Plummer
Monday, June 22, 2020 1:00 AM Bright, bold frames with exciting patterns and hyperactive shapes are perfect for summer—indoors or out.

Pretty Pastels

By Gwendolyn Plummer
Monday, May 18, 2020 1:00 AM WHAT: Pastels for Spring and Summer that feel light, airy and carefree.

Love What Your Mama Gave You

By Gwendolyn Plummer
Monday, May 4, 2020 12:05 AM Eyewear made with natural or recycled materials that pays homage to the Earth and reminds us just how precious our home really is.

Mykita and Leica Camera AG Announce Exclusive Sun Collection

By Gwendolyn Plummer
Monday, May 4, 2020 12:04 AM NEW YORK—Mykita and Leica Camera AG have announced a partnership, launching with a debut sunglasses collection. The Mykita|Leica collection centers around new sun lenses which Mykita and Leica engineered together, exclusively for this collection. The lenses are optical grade quality and, paired with Mykita’s distinct and iconic design language, bring the highest level of German engineering to eyewear. The collection was designed in collaboration with the Leica design studio in Munich and handcrafted at the Mykita Haus in Berlin.