Friday, April 9, 2021 4:35 PM
NEW YORK — The direct-to-consumer (D2C) model – which counts Warby Parker as one of its pioneering brands – was a hot topic in 2020 and became more attractive as brands and retailers faced disrupted supply chains, delayed orders and store closures. As a result, D2C e-commerce sales – including both digitally native and established brands – increased 45.5 percent in 2020. And this sales growth generated about $111.5 billion, according to a recent analysis by eMarketer.
Overall, D2C sales made up 14 percent of total retail e-commerce sales, according to eMarketer’s estimates. “We expect relatively steady growth each year through 2023, with D2C ecommerce sales reaching $174.98 billion at that time,” the research firm noted in its report
The success of the D2C model is attributable, in part, to two key factors: data and feedback.
“The D2C model gives brands the opportunity to collect first-party data on their customers," Cindy Liu, eMarketer’s director of forecasting at Insider Intelligence, explained. "And with this data, the possibilities are endless—brands can customize products and create new products, all with the customer in mind.”
Data and analytics are crucial for all brands to not only better personalize shopping experiences, but also get a fuller picture of who their customers are. As brands vet their collected data, they can also make more informed decisions, especially in regard to next steps in expanding or improving operations.
Friday, April 9, 2021 11:30 AM
PINELLAS PARK, Fla.—Transitions Optical
announced this morning that it is cancelling Transitions Academy 2021, scheduled for June 13 – 16, 2021 in Orlando, Fla. The annual meeting is one of the industry’s most well-recognized educational events, bringing together independent eyecare professionals, national and regional retailers, educators, optical laboratories, managed vision care companies, and other industry professionals from across North America and around the globe. In lieu of Transitions Academy 2021, Transitions Optical said it will continue to connect with and support the optical industry through virtual events like Transitions The Pulse
, which brought together over 10,000 global attendees, and its Innovation Awards, virtual education and customized training events.
Friday, April 9, 2021 12:30 AM
VM releases third Summit Micro Chat, J&J Vision launches global myopia collaboration, national sales decline, Jobson tracker says, Eyemart Express expands to Tennessee, and Jobson issues Wave 21 of ECP Survey all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
Friday, April 9, 2021 12:27 AM
NEW YORK—With millions of Americans facing job losses and other economic hardships resulting from the pandemic, providing access to healthcare for those in need has taken on new urgency. The crisis is prompting healthcare policy makers and researchers to sharpen their focus on the underlying causes that prevent many people from getting the healthcare services they need. In a new video, “Access to Care: The Social Determinants of Health,” VM
editorial director Marge Axelrad and lens and technology editor Andrew Karp discuss this timely topic and how it impacts vision care. The video, the third in a series of “Micro Chats on Macro Topics,” can be viewed here
Friday, April 9, 2021 12:21 AM
HAUPPAUGE, N.Y.—Sight Growth Partners
, the administrative services provider for SightMD
—a leading multi-specialty ophthalmology platform in New York—said this week that it has expanded into the state of New Jersey as part of a merger involving four leading ophthalmology practices in Ocean County, N.J. The four practices are: Athwal Eye Associates, Lakhani Eye Associates, Shore Eye Associates, and Susskind & Almallah Eye Associates. The terms of the merger transaction were not disclosed. The four practices have merged under the name of SightMD New Jersey, the announcement noted. Sight Growth Partners, which will provide the new group administrative services, will expand its reach to more than 50 locations and more than providers upon the deal’s completion.
Friday, April 9, 2021 12:15 AM
ALEXANDRIA, Va.—The Vision Council
has released the results of the March 2021 Eyecare Provider Insights Survey. The Vision Council fielded the survey to the organization’s panel of more than 1,700 eyecare providers during the last week of March.
Friday, April 9, 2021 12:02 AM
ReNue, a doctor-led aesthetic medicine company and division of FYidoctors, announced its merger with Ethemba Health and Image Centres, an aesthetic medicine practice with locations in Regina, Saskatchewan and Sherwood Park, Alberta.
Thursday, April 8, 2021 12:27 AM
JACKSONVILLE, Fla.—Johnson & Johnson Vision
announced Wednesday a global strategic collaboration with contact lens maker Menicon
aimed at creating a portfolio of products and services to manage the progression of myopia in children. "For decades, Johnson & Johnson Vision has invested in research collaborations with academic centers, research institutes and leading global health organizations who share our vision of leading with science to reshape the future of myopia and eye health," said Peter Menziuso, global president, Johnson & Johnson Vision Care.
Thursday, April 8, 2021 12:18 AM
reported that it filed three new patent applications for novel extended reality eyewear with features for those with visual and auditory impairment.
Thursday, April 8, 2021 12:02 AM
Kaleos has collaborated with Fundación Ramon Martí I Bonet during the last month of February by donating 250 frames to the people in need. The company started this initiative, as part of its philanthropic commitment, to improve the quality of life for people from disadvantaged backgrounds with vision problems and difficulties in having proper optical glasses.
Wednesday, April 7, 2021 12:33 AM
NEW YORK—Over a holiday weekend during which the U.S. reached a record four million COVID-19 vaccine doses given in 24 hours, according to the CDC
, national optical sales experienced significant declines. Over the course of last week (March 29-April 4), optical service/product categories were down on a national basis by -4 index points for frame units and lens pairs and -5 index points for gross revenue, exams/refractions, and contact lenses, according to the latest Jobson Practice Performance Tracker.
Wednesday, April 7, 2021 12:30 AM
NEW YORK—The readers of Vision Monday
and 20/20 Magazine
are being asked to share their choices for great business support partners in a challenging business year, via the new Ultimate Partners program, with nominations opening on April 7. Readers are being asked to recall the time when they were facing a critical challenge, in 2020 and into this year, and to salute the business partner who showed up at the right moment to reshape that problem into an opportunity or name which supplier (or representative) came to the rescue with valuable new solutions. ECPs and optical retailers can submit nominations starting today for their Ultimate Partners here
Wednesday, April 7, 2021 12:24 AM
DENVER, Colo.—Nikon Optical USA
has appointed Everest Pandya as director of business development. Based here, he reports to Matthieu Geoffray, president of Nikon Optical North America, and works alongside Rick Davis, chief operating officer.
Wednesday, April 7, 2021 12:18 AM
has announced the appointment of renowned ophthalmologist and scientific leader, Julia Haller, MD, to its board of directors. Since 2007, Dr. Haller has served as ophthalmologist-in-chief at Wills Eye Hospital in Philadelphia
, where she holds the William Tasman, MD Endowed Chair. She also is professor and chair of the Department of Ophthalmology at Sidney Kimmel Medical College
at Thomas Jefferson University and Thomas Jefferson University Hospitals. In addition Dr. Haller has published over 400 scientific articles and book chapters and innovated translational advances against blindness in many areas.
Wednesday, April 7, 2021 12:02 AM
Lensbox Canada, an eyecare technology company providing omni-channel eye health care solutions, connecting eyecare practitioners with patients, announces the acquisition of Oxford & Kin and a new partnership with Baus Eyewear, in order to further expand same-day delivery and product innovation.