Marcolin Group Appoints Roberta Viganò as Marketing Communication Manager

By Staff
Wednesday, January 20, 2021 10:12 AM In Marcolin Group, reporting directly to the marketing, communication and events director Matteo Blandi, Roberta Viganò will be responsible for the worldwide communication activities of the Group's brands, supervising the PR, media planning and buying and digital communication areas.

Healthy Eyes Advantage Partners With OAA to Support Independent Optical

By Staff
Wednesday, January 20, 2021 12:27 AM BOCA RATON, Fla.—Healthy Eyes Advantage (HEA) has formed a strategic partnership with the Opticians Association of America (OAA) to support the OAA’s mission of advancing the optical profession and enhancing recognition of the vital position that opticians hold in the delivery of comprehensive eyecare.

Entrepreneur Magazine Ranks Pearle Vision as No. 1 Eyecare Franchise and No. 32 Overall and My Eyelab No. 95 Overall on 2021 Franchise 500 List

By Staff
Wednesday, January 20, 2021 12:20 AM NEW YORK—Pearle Vision has again been ranked the nation’s top “Eye Care” franchise on Entrepreneur magazine’s prestigious Franchise 500 list, according to an announcement Tuesday.

Quantum Innovations Welcomes Krista Davis to Sales Team

By Staff
Wednesday, January 20, 2021 12:15 AM CENTRAL POINT, Ore.—Quantum Innovations, a pioneer of anti-reflective coating solutions and ophthalmic equipment, has welcomed Krista Davis to its sales team. Davis, a 20-year optical industry veteran, will focus on business and customer development. Davis began her career as an optician and went on to work in frame sales for companies such as L’Amy America and Marcolin. She later worked at Hoya Vision Care, where she was an ABO speaker and founded an education group, Artistry in Optics.

Marcolin Group Appoints Roberta Viganò as Marketing Communication Manager

By Staff
Wednesday, January 20, 2021 12:10 AM LONGARONE, Italy—Marcolin Group has announced the appointment of Roberta Viganò to the role of marketing communication manager. Based in Milan, Viganò will report directly to Matteo Blandi, Marcolin’s marketing, communication and events director, and will be responsible for the worldwide communication activities of the Group’s brands. She will also supervise the PR, media planning and buying and digital communication areas of the Group, with the aim of strengthening the communication strategy and presence of these brands in Marcolin’s portfolio at a global level.

Scotiabank Funds Critical Virtual CNIB Programs

By Staff
Tuesday, January 19, 2021 11:00 AM In May of 2020, CNIB received a transformational gift from Scotiabank to ensure the futures of youth with sight loss remain as bright as ever. Scotiabank’s gift was crucial in allowing CNIB to quickly shift their services and develop a wide range of virtual programs to help young people with sight loss when they needed it most.

Keplr Vision Continues Growth With Addition of 40 New Eyecare Partnerships in 2020

By Staff
Tuesday, January 19, 2021 12:30 AM BLOOMINGTON, Ill.—Amid a challenging year for many businesses and health care providers in 2020, Keplr Vision said it finished the year with an impressive 40 new eyecare partnerships. With 65 practice locations added via those partnerships, the Keplr organization “now boasts 185 total clinical locations,” the group said in an announcement late last week. Keplr Vision said it primarily focused its expansion in the Midwest while taking stronger steps into Texas and the Pacific Northwest regions in 2020.

I-Deal Optics Celebrates 25 Years in Business

By Staff
Tuesday, January 19, 2021 12:27 AM TROY, Mich.—I-Deal Optics is kicking off the new year with a celebration of its 25th anniversary. Originally founded in 1996 by Mort Feldman and current president and CEO, Michael Feldman, I-Deal Optics began as a 300 square foot workspace within a lab located in Ferndale, Michigan.

The Vision Council Announces EYE2EYE Series Webinar With Optical Women’s Association

By Staff
Tuesday, January 19, 2021 12:21 AM ALEXANDRIA, Va.—The Vision Council and the Optical Women’s Association are joining together for an EYE2EYE Series webinar titled “Unleashing Your Leadership Potential – A Conversation With the OWA.”  The webinar, which is open to everyone, is scheduled for today, Tuesday, January 19, 2021, at 12:00 P.M. Eastern. It marks the beginning of the EYE2EYE series for 2021.

Neubau Eyewear Draws Inspiration From the Four Elements of Nature

By Staff
Friday, January 15, 2021 10:09 AM With a focus on respect for nature and for its resources, the new advertising campaign of Neubau Eyewear has been inspired by the four its elements, utilizing the paradox of nature’s resilience and fragility to create new eyewear styles for 2021.

James Reid Named CEO of Versant Health, a MetLife Company, as Kirk Rothrock Announces Retirement

By Staff
Friday, January 15, 2021 12:30 AM Versant Health names new CEO, Aflac adds vision and dental insurance, optical sales continue resurgence, EyeSouth Partners expands network and EyeCare Partners adds Texas practices all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.

Essilor Launches Consumer Campaign That Spotlights its Top Brands and Points Patients to Independent Practices

By Staff
Friday, January 15, 2021 12:27 AM DALLAS—Essilor of America is starting the new year by launching a consumer advertising and branding campaign that spotlights it top lens brand and points patients to independent eyecare practices that dispense them.

Eco’s Partner, Trees for the Future, Reaches 200 Million Trees Milestone

By Staff
Friday, January 15, 2021 12:24 AM NEW YORK—Eco, from Modo, has announced that its partner, Trees for the Future, has planted 200 million tress around the world. The milestone was met with support from thousands of individual donors and more than 300 brand partners, including Eco.

Recollections of the the Late Al Berg in 'Making a Difference: How a Little Upstart Eyewear Company Changed the Optical Industry'

By Staff
Friday, January 15, 2021 12:21 AM DENVER and UPPER SADDLE RIVER, N.J.—Outskirts Press, Inc. has published Making A Difference: How a Little Upstart Eyewear Company Changed the Optical Industry by Al Berg as told to Frank Giammanco, a book which hosts the recollections about Marchon and the optical industry by Berg, former president and CEO of the eyewear company, who passed away in March, 2019.