Forecast for Direct-to-Consumer Commerce Model Shows ‘Steady’ Growth Through 2023

By Staff
Friday, April 9, 2021 4:35 PM NEW YORK — The direct-to-consumer (D2C) model – which counts Warby Parker as one of its pioneering brands – was a hot topic in 2020 and became more attractive as brands and retailers faced disrupted supply chains, delayed orders and store closures. As a result, D2C e-commerce sales – including both digitally native and established brands – increased 45.5 percent in 2020. And this sales growth generated about $111.5 billion, according to a recent analysis by eMarketer.

Overall, D2C sales made up 14 percent of total retail e-commerce sales, according to eMarketer’s estimates. “We expect relatively steady growth each year through 2023, with D2C ecommerce sales reaching $174.98 billion at that time,” the research firm noted in its report.

The success of the D2C model is attributable, in part, to two key factors: data and feedback.

“The D2C model gives brands the opportunity to collect first-party data on their customers," Cindy Liu, eMarketer’s director of forecasting at Insider Intelligence, explained. "And with this data, the possibilities are endless—brands can customize products and create new products, all with the customer in mind.”

Data and analytics are crucial for all brands to not only better personalize shopping experiences, but also get a fuller picture of who their customers are. As brands vet their collected data, they can also make more informed decisions, especially in regard to next steps in expanding or improving operations.

Transitions Optical Cancels Transitions Academy 2021

By Staff
Friday, April 9, 2021 11:30 AM PINELLAS PARK, Fla.—Transitions Optical announced this morning that it is cancelling Transitions Academy 2021, scheduled for June 13 – 16, 2021 in Orlando, Fla. The annual meeting is one of the industry’s most well-recognized educational events, bringing together independent eyecare professionals, national and regional retailers, educators, optical laboratories, managed vision care companies, and other industry professionals from across North America and around the globe. In lieu of Transitions Academy 2021, Transitions Optical said it will continue to connect with and support the optical industry through virtual events like Transitions The Pulse, which brought together over 10,000 global attendees, and its Innovation Awards, virtual education and customized training events.

Third VM ‘Micro Chat’ Explores Access to Care and Social Determinants of Health

By Andrew Karp
Friday, April 9, 2021 12:30 AM VM releases third Summit Micro Chat, J&J Vision launches global myopia collaboration, national sales decline, Jobson tracker says, Eyemart Express expands to Tennessee, and Jobson issues Wave 21 of ECP Survey all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.

Third VM ‘Micro Chat’ Explores Access to Care and Social Determinants of Health

By Andrew Karp
Friday, April 9, 2021 12:27 AM NEW YORK—With millions of Americans facing job losses and other economic hardships resulting from the pandemic, providing access to healthcare for those in need has taken on new urgency. The crisis is prompting healthcare policy makers and researchers to sharpen their focus on the underlying causes that prevent many people from getting the healthcare services they need. In a new video, “Access to Care: The Social Determinants of Health,” VM editorial director Marge Axelrad and lens and technology editor Andrew Karp discuss this timely topic and how it impacts vision care. The video, the third in a series of “Micro Chats on Macro Topics,” can be viewed here.

Sight Growth Partners Expands its Management Services into New Jersey

By Staff
Friday, April 9, 2021 12:21 AM HAUPPAUGE, N.Y.—Sight Growth Partners, the administrative services provider for SightMD—a leading multi-specialty ophthalmology platform in New York—said this week that it has expanded into the state of New Jersey as part of a merger involving four leading ophthalmology practices in Ocean County, N.J. The four practices are: Athwal Eye Associates, Lakhani Eye Associates, Shore Eye Associates, and Susskind & Almallah Eye Associates. The terms of the merger transaction were not disclosed. The four practices have merged under the name of SightMD New Jersey, the announcement noted. Sight Growth Partners, which will provide the new group administrative services, will expand its reach to more than 50 locations and more than providers upon the deal’s completion.

The Vision Council's March 2021 Eyecare Provider Insight Survey Reflects Slight Improvements in Exams and Capture Rates Over February

By Staff
Friday, April 9, 2021 12:15 AM ALEXANDRIA, Va.—The Vision Council has released the results of the March 2021 Eyecare Provider Insights Survey. The Vision Council fielded the survey to the organization’s panel of more than 1,700 eyecare providers during the last week of March.

ReNue Announces Merger With Ethemba Health and Image Centres

By Staff
Friday, April 9, 2021 12:02 AM ReNue, a doctor-led aesthetic medicine company and division of FYidoctors, announced its merger with Ethemba Health and Image Centres, an aesthetic medicine practice with locations in Regina, Saskatchewan and Sherwood Park, Alberta.

J&J Vision Launches Global Collaboration With Menicon Aimed at Managing Myopia Progression in Children

By Staff
Thursday, April 8, 2021 12:27 AM JACKSONVILLE, Fla.—Johnson & Johnson Vision announced Wednesday a global strategic collaboration with contact lens maker Menicon aimed at creating a portfolio of products and services to manage the progression of myopia in children. "For decades, Johnson & Johnson Vision has invested in research collaborations with academic centers, research institutes and leading global health organizations who share our vision of leading with science to reshape the future of myopia and eye health," said Peter Menziuso, global president, Johnson & Johnson Vision Care.

Innovega Expands Patent Filings for Assisting the Sensory Impaired

By Staff
Thursday, April 8, 2021 12:18 AM BELLEVUE, Wash.—Innovega reported that it filed three new patent applications for novel extended reality eyewear with features for those with visual and auditory impairment.

Kaleos Donates 250 Frames to the Social Foundation Ramón Martí i Bonet

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Staff


Thursday, April 8, 2021 12:02 AM Kaleos has collaborated with Fundación Ramon Martí I Bonet during the last month of February by donating 250 frames to the people in need. The company started this initiative, as part of its philanthropic commitment, to improve the quality of life for people from disadvantaged backgrounds with vision problems and difficulties in having proper optical glasses.

National Optical Sales Experience Significant Declines for Week of March 29 to April 4, Jobson Practice Performance Tracker Says

By Staff
Wednesday, April 7, 2021 12:33 AM NEW YORK—Over a holiday weekend during which the U.S. reached a record four million COVID-19 vaccine doses given in 24 hours, according to the CDC, national optical sales experienced significant declines. Over the course of last week (March 29-April 4), optical service/product categories were down on a national basis by -4 index points for frame units and lens pairs and -5 index points for gross revenue, exams/refractions, and contact lenses, according to the latest Jobson Practice Performance Tracker.

Vision Monday and 20/20 Magazine Kick Off Nominations for Their Readers' Choices of Business Support from 'Ultimate Partners'

By Staff
Wednesday, April 7, 2021 12:30 AM NEW YORK—The readers of Vision Monday and 20/20 Magazine are being asked to share their choices for great business support partners in a challenging business year, via the new Ultimate Partners program, with nominations opening on April 7. Readers are being asked to recall the time when they were facing a critical challenge, in 2020 and into this year, and to salute the business partner who showed up at the right moment to reshape that problem into an opportunity or name which supplier (or representative) came to the rescue with valuable new solutions. ECPs and optical retailers can submit nominations starting today for their Ultimate Partners here.

Nikon Optical USA Names Everest Pandya as Director of Business Development

By Staff
Wednesday, April 7, 2021 12:24 AM DENVER, Colo.—Nikon Optical USA has appointed Everest Pandya as director of business development. Based here, he reports to Matthieu Geoffray, president of Nikon Optical North America, and works alongside Rick Davis, chief operating officer.

Eyenovia Appoints Ophthalmologist Dr. Julia Haller to its Board of Directors

By Staff
Wednesday, April 7, 2021 12:18 AM NEW YORK—Eyenovia has announced the appointment of renowned ophthalmologist and scientific leader, Julia Haller, MD, to its board of directors. Since 2007, Dr. Haller has served as ophthalmologist-in-chief at Wills Eye Hospital in Philadelphia, where she holds the William Tasman, MD Endowed Chair. She also is professor and chair of the Department of Ophthalmology at Sidney Kimmel Medical College at Thomas Jefferson University and Thomas Jefferson University Hospitals. In addition Dr. Haller has published over 400 scientific articles and book chapters and innovated translational advances against blindness in many areas.

Lensbox Canada Acquires Oxford & Kin and Partners With Baus Eyewear

By Staff
Wednesday, April 7, 2021 12:02 AM Lensbox Canada, an eyecare technology company providing omni-channel eye health care solutions, connecting eyecare practitioners with patients, announces the acquisition of Oxford & Kin and a new partnership with Baus Eyewear, in order to further expand same-day delivery and product innovation.