Is It Time for a Booster?

By Staff
Friday, May 27, 2022 11:53 AM Is it time for your next COVID booster shot? The CDC has put together a helpful tool for figuring that out. Head over to the CDC website and answer a few simple questions to be sure about your COVID vaccination status.

64 Percent of Marketers Are Confident in Social Media Marketing ROI

By Staff
Friday, May 27, 2022 11:39 AM NEW YORK—Social media remains a key indicator of marketing return on investment (ROI) according to a recent feature from eMarketer Intelligence Insider. Brand marketers are gaining confidence in the results generated by social media platforms which continue to play a stronger role in overall marketing strategies for companies. 

The report looked at recent statistics from the Nielsen 2022 Annual Marketing Report which found that 64 percent of marketers are extremely or very confident in social media marketing ROI. The report also found that online and mobile video were the second most effective platforms for measuring ROI at 59 percent followed by search and display advertising at 58 percent. 

Approximately 50 percent of marketers are planning to increase their streaming and podcast budgets as more consumers look to alternative platforms to get their content. The goal is to not only increase ROI but to grow media channels and increase brand recognition.

The World Health Organization Launches WHO Eye Care in Health Systems Guide, at the 75th World Health Assembly

By Staff
Friday, May 27, 2022 11:17 AM LONDON—The 75th World Health Assembly launched the WHO Eye Care in Health Systems Guide for Action this week at an event hosted by the International Agency for the Prevention of Blindness (IAPB). The Guide is a new and important set of tools to support countries to include eye health in their national health programs. Launching the tools, Dr Bente Mikkelsen, director, non-communicable diseases, WHO said "We need 'all hands on deck' to take this forward," noting, “it's outrageous that in 2022 we have one billion people with vision impairment, and we have the oldest program in WHO standing since 1970.” Read More

Review of Optometry: Sensory Impairment May Lower Patients Motivation to Maintain Their Health

By Staff
Friday, May 27, 2022 11:09 AM In order for people to actively work on staying or becoming healthy, they need to be aware of what a health-promoting lifestyle actually looks like. The term “patient activation” is used as a measurement of people’s knowledge, skills and confidence in managing their own health, which is imperative to the longevity of a population. A recent study identified one group of individuals with poorer levels of patient activation: senior citizens. Additionally, it found that those with one or more sensory impairments also had greater odds of having lower patient activation scores, which could indicate a need for greater patient education in these risk groups. Read More

VM's News Quiz for the Week of May 28: Will We Need a Monkeypox Vaccine, the ‘Great Return’ to Offices and a Milestone for Shamir

By Staff
Friday, May 27, 2022 8:20 AM Did you follow the optical news this week? Take VM’s News Quiz to see how much you know. This week's quiz takes a look at whether we will need a monkeypox vaccine, the ‘great return’ to offices and a milestone for Shamir.

With COVID, 2020 Was ‘Lost Year’ in Fight Against HIV

By Staff
Friday, May 27, 2022 7:58 AM Due to the COVID-19 pandemic, 2020 was likely a “lost year” in the public health battle against the long-lasting HIV epidemic in the U.S., a public health official says.

The World Health Organization Launches WHO Eye Care in Health Systems Guide, at the 75th World Health Assembly

By Staff
Friday, May 27, 2022 12:30 AM LONDON—The 75th World Health Assembly launched the WHO Eye Care in Health Systems Guide for Action this week at an event hosted by the International Agency for the Prevention of Blindness (IAPB). The Guide is a new and important set of tools to support countries to include eye health in their national health programs. Launching the tools, Dr Bente Mikkelsen, director, non-communicable diseases, WHO said "We need 'all hands on deck' to take this forward," noting, “it's outrageous that in 2022 we have one billion people with vision impairment, and we have the oldest program in WHO standing since 1970.”

IDOC Returns to Orlando for National Conference: The Connection 2023

By Staff
Friday, May 27, 2022 12:27 AM NORWALK, Conn.—IDOC has issued a “save the date” notice for the return of its annual national conference, The Connection, to be held in Orlando, Fla., from Feb. 16 through Feb. 19, 2023.

CooperVision Appoints Drs. Arumugam and Hammond to Expanded R&D Roles in Myopia Control and Management

By Staff
Friday, May 27, 2022 12:24 AM SAN RAMON, Calif.—CooperVision, a leader in myopia management, has announced expanded roles for two prominent researchers, reinforcing the company’s commitment to combatting myopia, a chronic, progressive disease growing in both prevalence and severity.

Modo Reaches Milestone of 1.3 Million Children Helped Through Seva Foundation Partnership

By Staff
Friday, May 27, 2022 12:21 AM NEW YORK—Modo has announced it has helped more than 1.3 million children through its social purpose program Buy a Frame – Help a Child See, which is in partnership with Seva Foundation.

Do You Know an Influential Woman in Optical? Nominate Her Now, Time Is Running Out—Survey Closes on June 6

By Staff
Friday, May 27, 2022 12:18 AM NEW YORK—Vision Monday will once again be highlighting The Most Influential Women in Optical in our July/August issue, marking the 20th anniversary of our signature Special Report saluting women in the eyewear/eyecare industry. We are currently seeking nominations via an electronic survey form. The deadline for submitting nominations is June 6, less than 2 weeks away. Women’s influence in optical is undeniable and today, there are more women than ever before are playing vital roles at all levels of our industry.

Scheduling Note for May 30, 2022

By Staff
Friday, May 27, 2022 12:15 AM NEW YORK—Due to the Memorial Day Holiday, there will be no VMAIL on Monday, May 30. Look for VMAIL to resume its daily schedule on Tuesday, May 31, 2022. To catch up on all the week’s news, look for VMAIL Weekend coming your way on Saturday with all of its regular features including Today’s Read, ICYMI, Optical on Main Street and Editor's Pick.

JF Rey Launches New KIDS&TEENS Optical Collection

By Staff
Friday, May 27, 2022 12:11 AM

Fed Signals Several Half-Percentage Point Hikes to Come

By Staff
Friday, May 27, 2022 12:10 AM We're going to have two consecutive 50 basis point hikes over the next few meetings. If it's less, the market will think the Fed doesn't take [the economic situation and high inflation] seriously. If it's more, [the market] will think it's worse than we thought.