Indies Tackle Allergy Season

By Staff
Wednesday, April 28, 2021 8:30 AM NEW YORK—For many, springtime brings joy. Spring and summer mean longer days, warmer weather, and more outdoor adventures—but, for millions, it can also mean brutal and sometimes debilitating allergies that make this beautiful season unbearable. According to the American Academy of Allergy, Asthma & Immunology, a professional medical membership organization of nearly 6,800 allergist/immunologists and related professionals, roughly 7.8 percent of people 18 and over in the U.S. have hay fever. This week, we’re taking a look at how some ECPs around the country are tackling the dawn of allergy season.

Dr. Chinn’s Vision Care

By Staff
Wednesday, April 28, 2021 8:25 AM The team at Dr. Chinn’s Vision Care in San Diego teamed up with local artist Sarah Ann to design a lens cloth. This is the latest installment in this ongoing series, in which the practice and local artists team up to design unique lens cloths.

Getting Colorful This Spring

By Staff
Wednesday, April 28, 2021 8:20 AM NEW YORK—With the days letting longer and warmer, and the sun seemingly getting brighter, there’s no better time than Spring to break out the colorful eyewear. Colorful frames and lenses help brighten up the requisite rainy days in Spring, but also help make the bright days even brighter—plus, there’s nothing like walking down the street in frames that match the blooming tulips. As we settle into Spring, many indies and eyewear brands are focusing on showing off their most colorful, springtime frames. This week, we’re taking a look through Instagram to offer inspiration and excitement for this vibrant season.

For Indies, #FrameFriday Is the Perfect End to Any Week

By Staff
Wednesday, April 14, 2021 8:30 AM NEW YORK—Running a social media account for your practice isn’t always easy. It can be hard to keep up with regular posting, and sometimes it feels impossible to figure out what to post, when to post, and how often to post. One of the easiest ways to truly get involved on social media, and to up engagement, is to participate in hashtags and challenges, especially those that are specific to your social media niche. For the optical community, #framefriday is a perfect example.

[Partner Post] Introducing Crizal Rock

By Staff
Wednesday, April 14, 2021 8:29 AM Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock.

Anthony Aiden Opticians

By Staff
Wednesday, April 14, 2021 8:25 AM The team at Anthony Aiden Opticians in New York City celebrated a longtime client with some champagne. 

Fashion Looks Through Gold-Colored Lenses, Takes Inspiration From the 70s

By Staff
Wednesday, April 14, 2021 8:20 AM NEW YORK—History repeats itself, and trends come, go, and come again. No matter what, vintage fashion will always be cool—it’s just that the period of time fashionistas are in admiration of is in constant flux. Right now, it seems like there’s nothing cooler than leaning into the earthy tones, oversized frames, and long, flowing hair of the 1970s.

42 Ideas for Your 2021 Marketing Strategy, Courtesy of HubSpot

By Staff
Wednesday, April 14, 2021 8:15 AM NEW YORK—A robust resource and service for all types of businesses trying to get a handle in the digital/social/marketing world, HubSpot is one of the most popular collection of assets that can be harnessed by small and indie businesses. This year, among its many initiatives and programs, HubSpot took much of its expertise and put together a special guide to help remind folks with 42 Ideas for Your 2021 Small Business Marketing Strategy, found here on the HubSpot blog, to which you can subscribe for free.

Indies Celebrate Saint Patrick’s Day on Social

By Staff
Thursday, March 18, 2021 8:30 AM NEW YORK—These days, it’s not uncommon for things to feel a little stagnant. Many people are still spending most of their time safe and at home, and without things like concerts, live sporting events and parties to break up the months, it can feel like every day is the same—which makes holidays even more fun to celebrate. This week, millions of people around the world donned their trusty green T-shirts and headed to the store to buy a can of Guinness to celebrate St. Patrick’s Day, no matter how far away they are from The Emerald Isle. This week, to bring a little joy into the monotony, we’re taking a look at how independent ECPs celebrated March 17, ranging from getting all dressed up to special sales.

Burnside Optical

By Staff
Thursday, March 18, 2021 8:25 AM The team at Burnside Optical in the Bronx, New York, celebrated 23 years in business with a throwback photo on Instagram.

Setting Up Shop for Spring

By Staff
Thursday, March 18, 2021 8:20 AM NEW YORK—It may not feel like it, but Spring has officially arrived. Marking the start of a new season is always a fun excuse for a bit of a celebration—especially when it means rotating out some new spring-appropriate frames, or changing the décor inside and outside the shop. This week, we’re taking a look at how some indies are marking the start of Spring online—there’s still plenty of time to get inspired and celebrate the new season.

Main Street America Is a ‘Movement’ and an Upcoming Virtual Meeting

By Staff
Thursday, March 18, 2021 8:15 AM NEW YORK—Even before the advent of the pandemic, there have been supporters, advisors, and passionate business and service commitments to main street America. There is also an official association for this cause, now further energized because of the coronavirus’ impact on local businesses. It’s called Main Street America, which said it has been helping revitalize older and historic commercial districts for 40 years. Today, it is a network of more than 1,600 neighborhoods and communities, rural and urban, who share both a commitment to place and to building stronger communities through preservation-based economic development. Main Street America is a program of the nonprofit National Main Street Center, Inc., a subsidiary of the National Trust for Historic Preservation.

Indie Brand Vontélle Pays Homage to its Roots With #FullFaceFashion

By Staff
Friday, March 5, 2021 8:30 AM NEW YORK—Vontélle Eyewear was born, at least partially, out of coincidence, when friends Tracy Vontélle Green and Nancey Harris both lost expensive pairs of eyewear within the same year. While shopping for replacement frames, both women found that they couldn’t find exactly what they wanted, and, so in 2019, Vontélle was born. Vontélle focuses on designs featuring textiles, patterns and colors from the African diaspora. Since the onset of the pandemic, Green and Harris have also been producing masks in the same patterns as their eyewear, and have coined the phrase #FullFaceFashion to describe what they do.

South Jersey Eye Associates

By Staff
Friday, March 5, 2021 8:25 AM The team at South Jersey Eye Associates in Bridgeton, New Jersey, is celebrating becoming part of the Bausch + Lomb ONE by ONE Recycling Program.