Independents Celebrate Healthy Vision Month With Reminders, Tips and Advice

By Gwendolyn Plummer
Wednesday, May 25, 2022 8:30 AM NEW YORK—Each May, the Center for Disease Control’s Vision Health Initiative partners with the National Eye Institute (NEI) for Healthy Vision Month, a month dedicated to encouraging Americans to make vision a health priority and raise awareness around the necessity of regular vision care as a part of routine health care prevention and treatment. As part of Healthy Vision Month, the NEI has shared a variety of resources for patients and ECPs, all available online for free.

Lumen Eye Center

By Staff
Wednesday, May 25, 2022 8:25 AM Coco, the office mascot at Lumen Eye Center in Gainesville, Virginia, gears up for a new week.

A Colorful Spring for Frame Trends

By Staff
Wednesday, May 25, 2022 8:20 AM NEW YORK—Spring is here, the days are getting lighter and warmer, and it feels like the world is full of color—both out in nature and in the office. This season, patients seem to be gravitating toward bright, bold and colorful frames, with pops of color and unexpected patterns. So, this week, we’re taking a look at some recent posts from indies showing off the bold frames their patients chose. Feel free to get inspired, be it for your new stock, your in-store displays, client recommendations or, of course, your own next eyewear purchase.

This Health Care Provider Guide Is Also Helpful to ECPs

By Staff
Wednesday, May 25, 2022 8:15 AM NEW YORK—Many of eyecare professionals’ challenges are faced by independent health care providers of all types. One unique resource which offers some general but pertinent insights which can be easily applied by independent ECPs is from a firm called NinetyNineHealthcareManagement. The agency offers a range of resources, but one interesting component of the website is its blog, found here. A range of tips and guides are shared on the blog, for example, “8 Ways a Virtual Assistant Benefits Your Practice.”

As Summer Sneaks Up on Us, Indies Show Off Their Sunglasses

By Gwendolyn Plummer
Wednesday, May 11, 2022 8:30 AM NEW YORK—Although there’s still about a month until the official start of summer, there’s no denying that many of us are already thinking about sunny days by the beach or the pool, weekend trips away, ice cream and all of the other unique joys summer has to offer. As we wait for hot weather to fully arrive, there’s no better time than now to remind patients and clients just how important UV protection is—the warm weather and excitement for summer vacations might just make your patients more interested in picking up a new pair of sunglasses in the next few weeks.

Elevated Eye Care

By Staff
Wednesday, May 11, 2022 8:25 AM The team at Elevated Eye Care in New Braunfels, Texas celebrated their ribbon cutting last week with the local New Braunfels Chamber.

Getting ‘Zen’ About Clever Merchandising and Window Display Ideas

By Staff
Wednesday, May 11, 2022 8:20 AM NEW YORK—Springtime weather is here and as the summer approaches, people, in smaller town main streets or urban center neighborhoods are out and about. Independent retailers and practices are starting to turn their attention to clever in-store and window displays highlighting new colorful eyewear styles and sunglasses to get their attention. One interesting resource for ideas is Zen Merchandiser, which engages with a community of creatives, from jewelry to clothing to beauty stores and more who show and tell what’s working for them.

Time to Get Ready for National Sunglasses Day on June 27: Marketing Materials Available to Download and Print

By Staff
Wednesday, May 11, 2022 8:15 AM ALEXANDRIA, Va.—National Sunglasses Day 2022 is coming up next month. The commemorative, annual day, brought to life by The Vision Council, takes place on Monday, June 27 and celebrates the importance of wearing ultraviolet (UV)-protective sunwear and eyewear. Just in time for this year’s holiday, The Vision Council has launched a new Vistaprint ProShop with National Sunglasses Day marketing materials available to print at a discounted rate. Users can click here to create an account and start ordering right away. 

Indies Celebrate Sustainability and Recycling Ahead of Earth Day

By Gwendolyn Plummer
Thursday, April 21, 2022 8:30 AM NEW YORK—On Friday, people all around the world celebrated Earth Day differently. For some, the best way to celebrate Earth Day is to spend some time outside in nature, while others like to use the day to clean up a beach or forest, or spread important information about recycling, climate change and sustainability. No matter what you do, setting aside some time to honor our Earth is a great idea for everyone—and independent ECPs are getting involved, too.

Makar Eyecare

By Staff
Thursday, April 21, 2022 8:25 AM Makar Eyecare in Anchorage, Alaska, welcomed Mrs. Alaska America, Jamie Lytton, for a visit. Makar Eyecare’s own Becky Makar, OD, is former Miss Alaska.

With 100% Optical on the Horizon, a Little English Eyewear Inspiration

By Staff
Thursday, April 21, 2022 8:20 AM NEW YORK—100% Optical, the U.K.’s largest optical trade show, is set to go ahead this weekend after being postponed from January this year due to the Omicron variant’s spread across the country. As British and European designers, suppliers and ECPs prepare to finally return to the show floor, British-designed independent eyewear is having a moment on social media. This week, we’re taking a look at some independent, British brands—this is not a full list, of course, but feel free to let it inspire you as you go ahead and dream about a London vacation, or bring a little London to your office.

Eyecare Professionals Can Learn From Primary Care Independents Via Elation

By Staff
Thursday, April 21, 2022 8:15 AM NEW YORK—Eyecare is of course a unique field, but many independent health care providers and professionals are facing similar challenges today. One resource that could inspire ideas to be utilized among eyecare professionals is a site called Elation Health. The site is about providing EHR services to primary care doctors, but we found a range of resources and ideas that can be adopted for vision care as well.

Indies, Students and Designers Return to Vision Expo East

By Gwendolyn Plummer
Monday, April 11, 2022 8:30 AM NEW YORK—From March 31-April 3, Vision Expo East returned to New York City for the first time since 2019—and so did thousands of members of the optical community from all around the world. This year’s show was a much-welcome return to New York, showcasing hours of education, special guests, brand-new tech and countless frames. Here, we’re taking a look at some fun snapshots from Vision Expo East 2022, from ECPs, designers, students and more.

Haywood Family Eye

By Staff
Monday, April 11, 2022 8:25 AM The team at Haywood Family Eye in Waynesville, North Carolina, celebrate being selected Business of the Month by the local Haywood Chamber of Commerce.

Taking to Social This Women’s Eye Health and Safety Month

By Staff
Monday, April 11, 2022 8:20 AM NEW YORK—The month of April is Women’s Eye Health and Safety Month, a time set aside “in an effort to educate the public on the increased risk for women and vision health issues, as well as steps that can be taken to prevent vision loss,” said Prevent Blindness. Prevent Blindness reports that women are at higher risk for vision impairment and blindness than men are, but less likely to receive treatment, making it extra important for ECPs everywhere to remind their patients just how important regular eyecare is.