Indies Head West for Vision Expo

By Gwendolyn Plummer
Monday, September 26, 2022 8:30 AM LAS VEGAS—Last week, thousands of members of the optical community from all around the world congregated in Las Vegas for the 2022 edition of Vision Expo West. As always, the show was a successful mix of education, product, networking and celebration—a worthy reunion for an industry that has been through so much over the past two years. Of course, it’s the people that make Vision Expo great—especially the ECPs, who travel from far and wide to attend the show. This week, we’re taking a look at some social media moments from Vision Expo West 2022 shared by the indie ECPs that make the show so special.

Evergreen Eye Care

By Staff
Monday, September 26, 2022 8:25 AM Evergreen Eye Care in Vancouver, Washington, is using the Pumpkin Patch Project to spread awareness about Amblyopia in children.

Europa Eyewear’s Design Duel Provides Eyewear Inspiration

By Staff
Monday, September 26, 2022 8:20 AM NEW YORK—Each year, Europa Eyewear hosts a special DB4K Design Duel where they give young patients a chance to design their very own DB4K frame. The team chooses a winning design which will then be produced in real life and added to the DB4K collection, carrying the designer’s name. The fun contest is a great way for kids—and parents—to get involved in their eyecare and show off their artistic chops. Plus, it gives some fantastic insight into what kinds of designs and colors kids are gravitating toward. This year’s entries include bold colors, intricate patterns and some serious design skills.

October Is Office Manager/Administrator Appreciation Month; CareCredit Offers Social Media Tools to Help Celebrate Their Role

By Staff
Monday, September 26, 2022 8:15 AM NEW YORK—CareCredit, a leading provider of financing for health care purchases, is launching Office Manager/Administrator Appreciation Month on Oct. 1, 2022. Providers, teams and especially office managers and administrators are invited to celebrate and recognize everything these #AwesomeOMAs do for their teams, patients and practices. The centerpiece of the celebration is the new Office Manager/Administrator Appreciation Month (OMAAM) website, created by CareCredit. Here, providers and their teams can find ideas and resources to help make celebrating OMAAM festive, fun and easy.

Getting Ready for Sports Eye Safety Month

By Gwendolyn Plummer
Wednesday, September 14, 2022 8:30 AM NEW YORK—Prevent Blindness has declared September Sports Eye Safety Month to help educate the public on the importance of wearing the proper eye protection while playing sports. Annual data from Prevent Blindness shows that there were more than 26,000 sports-related eye injuries treated in the U.S. last year. The new data also showed that the category of “non-powder guns, darts, arrows and slingshots” had the overall highest rate of eye injuries for the previous year.

Family Vision Center

By Staff
Wednesday, September 14, 2022 8:25 AM The team at Family Vision Center in Stratford and Bridgeport, Connecticut, shared the winners of their 2022 Cleaning Cloth Contest.

A Bright Yellow Moment

By Staff
Wednesday, September 14, 2022 8:20 AM NEW YORK—Yellow is not a color many of us reach for in our day-to-day lives—it can be hard to style, and some shades of it are undeniably harsh on the eyes. But like it or not, yellow is having a moment in fashion. Maybe it’s the U.S. Open pushing bright, yellow tennis balls to the forefront of our minds—or maybe it’s just us clinging to summer sunshine as the days slowly get shorter. Whatever it is, it’s happening. Here, we’re taking a look at some of the ways yellow eyewear has popped up across the industry lately; feel free to use this moment to get inspired for your own in-store displays, social media posts or eyewear wardrobes.

Getting Advice From Others in Family Businesses

By Staff
Wednesday, September 14, 2022 8:15 AM NEW YORK—There are perhaps thousands of family-oriented eyecare practices and independent or regional optical retail businesses out there and they each face a unique set of business challenges due to the combination of personal and professional factors. One unique resource designed to provide a range of perspectives, tactics and assistance in these matters is Family Business, an e-magazine with content and events and guides geared to leaders and owners of multigenerational family businesses and C-suite executives.

Indies Show Off Kids’ Frames for Back to School

By Gwendolyn Plummer
Wednesday, August 31, 2022 8:30 AM NEW YORK—The back-to-school season has officially arrived, with kids and teachers all around the country heading back into the classroom full time. Of course, there’s no better time than now for an annual back to school eye exam—and no better time to pick up a new pair of glasses, too. Here, we are taking a look at how some Indies are showcasing the children’s frames they keep in stock as the back-to-school bell rings.

The Eyeglass Lass

By Staff
Wednesday, August 31, 2022 8:25 AM The Eyeglass Lass outfitted her dentist and dental team with fun, toothy frames.

Finding Inspiration in #StorefrontCollective

By Staff
Wednesday, August 31, 2022 8:20 AM NEW YORK—They say not to judge a book by its cover, but there’s no denying that we all do sometimes—and the same goes for judging a shop by its storefront. Although there’s only so much a shop owner can control when it comes to their store’s physical appearance, a bright, welcoming atmosphere can really go a long way. Adding unique elements can also make a store stand out from the crowd, and even entice potential customers to come in.

Taking a Look at the Upcoming Holiday Season

By Staff
Wednesday, August 31, 2022 8:15 AM NEW YORK—Summer isn’t quite over yet, but with back-to-school season in full swing and Halloween candy already gracing the aisles of most grocery stores, it’s time to face the music: we have to start thinking about the 2022 holiday season. The holidays seem to creep up every year, and it never feels like there’s enough time to get prepared, so you can never start too early. This month, market research company Forrester released “A Retailer's Guide to the 2022 Holiday Season,” an analyst report that takes a look at what retailers might expect to see in the coming months.

Indies Celebrate National Eye Exam Month

By Gwendolyn Plummer
Thursday, August 11, 2022 8:30 AM NEW YORK—August is officially in full swing, bringing with it the dog days of summer, the back-to-school season, and, of course, National Eye Exam Month. Dedicating an entire month to the importance of eye exams offers a great opportunity to remind clients and patients just how vital their annual exam is—and there’s still plenty of time to get involved. Here, we’re taking a look at how some indies are approaching this month’s cause, focusing on health, fashion and back to school.

Logan Eye Care

By Staff
Thursday, August 11, 2022 8:25 AM The team at Logan Eye Care in Lake Mary, Florida, is hosting a fun Battle of the Frames to choose their “Frame of the Month.”

A Proper View’s ‘Framed’ Feature Shows Off Inspiring Style

By Staff
Thursday, August 11, 2022 8:20 AM NEW YORK—For opticians and frame stylists, there are few things more satisfying than helping a client find the perfect frame for them. But the good feeling doesn’t have to stop when the client leaves—perfect fits and perfect finds can make great social media content, especially when you find a great way to present them. Some choose to post a picture every time a client makes a purchase, or to do a wrap-up at the end of each month. Others, like the team at A Proper View in Winston-Salem, North Carolina, have set aside a special Instagram feature for these moments: one they call “Framed.”