By Gwendolyn Plummer
Thursday, October 14, 2021 8:30 AM
NEW YORK—In addition to doing our part to help people all around the world access eyecare, one of the most important things we can do on World Sight Day each year is spread awareness. This year, as always, it’s vital to use our platforms to encourage everyone to prioritize their eye health, be aware of warning signs and learn more about why our eye health is so important.
By Staff
Thursday, October 14, 2021 8:25 AM
The team at
Hemler Family Eye Care in Hanover, Pennsylvania, excitedly announced that the office is an official donation location for Toys For Tots this year.
By Staff
Thursday, October 14, 2021 8:20 AM
NEW YORK—Believe it or not, Halloween season has arrived. Halloween this year is feeling a lot more “normal” than it did in 2020, with kids around the country getting ready to head out for Trick or Treating and Halloween parties once again. We still have a few weeks until the beloved, spooky holiday, which gives plenty of time to decorate the office, plan a group costume and give your patients a heads up about potential dangers to their eyes this Halloween season.
By Staff
Thursday, October 14, 2021 8:15 AM
NEW YORK—Coming up soon are a series of events organized by
CO—, powered by the U.S. Chamber of Commerce, and designated as
The Big Week for Small Business. The virtual conference, to be held Oct. 20 and 21, are virtual, audience-driving workshops designed to help small businesses learn how to strengthen their approach.
By Gwendolyn Plummer
Thursday, September 30, 2021 8:30 AM
NEW YORK—Last week the optical community returned to Las Vegas for Vision Expo West 2021. The show was a highly anticipated return to familiarity for many, offering a chance to reunite with friends, colleagues and business partners that we’ve been unable to see for almost two years now. Vision Expo West also showcased two years’ worth of innovation in frames, lenses and technology, with every booth offering something new and special.
By Staff
Thursday, September 30, 2021 8:25 AM
The team at
Anthony Aiden Opticians celebrates opening their newest location in Kips Bay, a New York City neighborhood.
By Staff
Thursday, September 30, 2021 8:20 AM
NEW YORK—From September 15 to October 15, people all across the U.S. celebrate Hispanic Heritage Month—a time to “recognize the achievements and contributions of Hispanic American champions who have inspired others to achieve success,” according to the government’s official website for the
month. This includes Americans and their ancestors who’ve come from Spain, Mexico, the Caribbean and Central and South America.
By Staff
Thursday, September 30, 2021 8:15 AM
NEW YORK—As the experts at
EyeCarePro point out, it’s a great feeling to see a new patient come through your practice’s doors. And a great deal of time and effort goes into attracting more patients to expand your patient base. But sometimes it’s important to keep in mind the importance of maintaining existing repeat practice revenue by fostering patient loyalty.
By Gwendolyn Plummer
Wednesday, September 8, 2021 8:30 AM
NEW YORK—There is no shortage of coveted, swoon-worthy eyewear these days, and sometimes all the choices can feel overwhelming for both patients and ECPs alike. Walking into a fully stocked optician’s space can make you feel like a kid in a candy shop, but it can also feel almost impossible to narrow things down and make a choice. For patients, this can lead to indecision and sometimes overlooking the perfect frame, while ECPs might be desperate to show off their favorite eyewear, but might not have the time to do so in every single session.
By Staff
Wednesday, September 8, 2021 8:29 AM
Ready to see what happens when you insist on the best? When Eyecare Professionals insisted on
Varilux lenses with every presbyopic patient for 30 days, not only did they provide sharp, seamless vision so that their patients could truly see no limits, but they also created trust, loyalty and increased profitability. See for yourself and take the
Varilux Challenge today at
VariluxChallenge.com. Click on the video below to hear what ECPs think about the
Varilux Challenge.
By Staff
Wednesday, September 8, 2021 8:25 AM
The team at
Cascadia Eye in Washington is showing off their newly opened Stanwood, Washington location.
By Staff
Wednesday, September 8, 2021 8:20 AM
NEW YORK—Over the Labor Day weekend, many of us bid summer goodbye and welcomed the unofficial start of fall. We still have a few days until this year’s autumnal equinox on September 22, but things are changing nonetheless, as homes and stores across the Northern Hemisphere bring out their Halloween décor and autumnal collections. Here, we’re taking a look at some of the colors that we’ll likely be seeing everywhere this fall, from muted, earthy oranges and greens to brighter blues and yellows, all of them coming together to make a gorgeous autumnal palette. Let these colors inspire you for in-office frame displays, window setups, or even a little paint change.
By Staff
Wednesday, September 8, 2021 8:15 AM
NEW YORK—The multi-faceted "See Tomorrow Initiative," undertaken this summer by the
Contact Lens Institute (CLI) has many downloadable resources for ECPs to use to communicate with their patients about the value of comprehensive eyecare, infographics and other components which will help them build new types of dialogs in these challenging times. Along with a "See Tomorrow Now Sweepstakes," which is now underway, there is much to be mined from a visit to the See Tomorrow
website. In fact, just this week, the CLI reported that one month into the consumer phase of its See Tomorrow initiative, the campaign has already reached millions of U.S. residents.
By Gwendolyn Plummer
Wednesday, August 25, 2021 8:30 AM
NEW YORK—There’s no question that maintaining a great social media presence is invaluable for any small business, ECPs included—but there’s also no question that social media can be tricky, fickle and frustrating. Things online are constantly changing, from trends to algorithms to follower counts, and it can feel next to impossible to stay on top of it all. But embracing change doesn’t have to be hard or scary, and sometimes it can lead to fun, exciting new discoveries or hobbies for small business owners.
By Staff
Wednesday, August 25, 2021 8:25 AM
The team at
Clear Eye + Optical in Stephenville, Texas wishes a happy first day of school to their patients and community, and reminds parents how important back to school eye exams are.