By Marge Axelrad
Tuesday, August 20, 2019 12:00 AM
WHAT: This season’s optical eyewear choices for kids make the most of both inside and outside surfaces to achieve print and pattern treatments to amp up back-to-school fashions. New accessories often use transfer prints or appliques combined with contemporary shapes. The treatments often take the place of logos to communicate about a brand’s signature details and licensed characters’ symbols and insignias.
By Staff
Tuesday, August 20, 2019 12:00 AM
@VisionMonday’s Instagram features eyewear related celebrity fashion, street style and trends. Here, singer Daya performs at Ray-Ban’s #ProudToBelong summer concert series.
By Gwendolyn Plummer
Tuesday, August 20, 2019 12:00 AM
Every month, we ask ECPs what their favorite eyewear is. This month, the team at Dean Optical in Chicago rounded up some of their personal eyewear choices.
By Gwendolyn Plummer
Monday, August 12, 2019 12:44 PM
Coachella Valley Optometry was founded in 2016, and we’ve had Ray-Ban on board since day one. Our top-sellers are the classic cult models embedded in history—the Clubmaster and the Wayfarer. We place all Ray-Ban product together, display product by segments to make it easier for the consumer to shop in store, ensure that the display is fully stocked, and position product according to levels of importance and best visibility, shapes and materials, and balance of colors to avoid duplication.
By Marge Axelrad
Monday, August 12, 2019 12:45 AM
WHAT: This season’s optical eyewear choices for kids make the most of both inside and outside surfaces to achieve print and pattern treatments to amp up back-to-school fashions. New accessories often use transfer prints or appliques combined with contemporary shapes. The treatments often take the place of logos to communicate about a brand’s signature details and licensed characters’ symbols and insignias.
By Gwendolyn Plummer
Monday, August 12, 2019 12:43 AM
Dennis has been working in the optical industry for 46 years. He developed an interest in the industry during his first summer home from college, when he used hard contact lenses and had to visit his OD every day.
By Gwendolyn Plummer
Monday, August 12, 2019 12:00 AM
As summer winds down, the back-to-school season inevitably picks up. As kids head into another school year, parents, teachers and the students themselves all want to ensure that everyone puts their best foot forward come September. For many young students, eyewear is an essential piece of the back-to-school puzzle. The right eyewear helps kids see correctly so they can achieve their goals, but the perfect pair of frames also brings confidence, personality and fun to the every day.
By Marge Axelrad
Thursday, August 8, 2019 8:00 AM
WHAT: Eyewear aficionados embrace dimensional acetates and colorations that look different from different angles. We’re liking the shimmery tones of “white tortoise” and embrace the unexpected vibrancy of the many hues that can be found in pale opalescents or unexpected acetate combinations lightened up by white.
By Gwendolyn Plummer
Thursday, August 8, 2019 8:00 AM
NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route.
By Marge Axelrad
Monday, July 15, 2019 12:45 AM
WHAT: Eyewear aficionados embrace dimensional acetates and colorations that look different from different angles. We’re liking the shimmery tones of “white tortoise” and embrace the unexpected vibrancy of the many hues that can be found in pale opalescents or unexpected acetate combinations lightened up by white.
By Gwendolyn Plummer
Monday, July 15, 2019 12:44 AM
Founded by Pascal Jaulent and Nadine Roth in 1995, French eyewear brand Face a Face focuses on creating modern and creative frames. Now part of Design Eyewear Group, Face a Face is part of a broad selection of international brands.
By Gwendolyn Plummer
Monday, July 15, 2019 12:43 AM
NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route.
By Jamie Wilson
Monday, June 10, 2019 1:00 AM
Jessie has been in the optical industry for 10 years since her graduation from the Illinois College of Optometry in 2009.
By Jamie Wilson
Monday, June 10, 2019 1:00 AM
A partially rimless style that features the rim at the bottom of the frame front with the top of the style remaining rimless or one that shows off the rim’s construction in an unconventional manner.