neubau Honors Bauhaus School With Special Edition ‘Walter & Wassily’ Sun Collection

By Gwendolyn Plummer
Tuesday, October 15, 2019 8:00 AM NEW YORK—To honor the 100th anniversary of the founding of Germany’s famous Bauhaus School, Silhouette’s neubau debuted a special edition “Walter & Wassily” sun collection. Inspired by the Bauhaus’ art and legacy, the collection is named for Walter Gropius, founder of the school, and Wassily Kandinsky, a painter and teacher at the school.

The Rush To Blush

By Marge Axelrad
Thursday, October 10, 2019 12:30 AM WHAT: There’s a “new” neutral out there this season and Style.Pages thinks it’s likely to become a standard. The color, which works with so many skin tones, is flattering, feminine and a breath of fresh air from heavier tones and bright colors. Interpreted in mixes of solid and translucent or clear, it is just as prevalent among metals as acetates or thin-gauge plastics. Blush is being featured in suns as well as optical frames, in traditional classic shapes or as a way to enliven fashion-forward pieces.

Check.Out: Frameology Optical, Syracuse, New York

By Gwendolyn Plummer
Thursday, October 10, 2019 12:29 AM Each month, we ask an ECP to give us all the details about one of the lines they carry in-store. This month, Stacy Daniel, LDO and Owner at Frameology Optical in Syracuse, New York, tells us all about why she and her patients love Lunor.

neubau Honors Bauhaus School With Special Edition ‘Walter & Wassily’ Sun Collection

By Gwendolyn Plummer
Thursday, October 10, 2019 12:28 AM Silhouette’s neubau’s luxe, unisex “Walter & Wassily” sunglass style is an homage to the Bauhaus. Released to celebrate the famous art school’s centennial, this special edition frame is available in three colorways and follows the Bauhaus’ form follows function ideals.

WE GRAMMIN' Spotlight

By Staff
Thursday, October 10, 2019 12:27 AM @VisionMonday’s Instagram features eyewear related celebrity fashion, street style and trends. Here, model Adriana Lima wears BCBGMAXAZRIA by ClearVision. 

Check.Out: Frameology Optical, Syracuse, New York

By Gwendolyn Plummer
Tuesday, September 17, 2019 12:00 AM Handmade in Germany, Lunor focuses on fine details and minimalist style. Their frames often feature the brand’s characteristic milled hinge and saddle bridge, and are finished with a hand painted high gloss.

The Rush To Blush

By Marge Axelrad
Tuesday, September 17, 2019 12:00 AM WHAT: There’s a “new” neutral out there this season and Style.Pages thinks it’s likely to become a standard. The color, which works with so many skin tones, is flattering, feminine and a breath of fresh air from heavier tones and bright colors. Interpreted in mixes of solid and translucent or clear, it is just as prevalent among metals as acetates or thin-gauge plastics. Blush is being featured in suns as well as optical frames, in traditional classic shapes or as a way to enliven fashion-forward pieces.

Eyes of Faith Announces Charity Eyewear Collaboration With Radio Host Delilah

By Staff
Monday, September 16, 2019 12:18 AM LAS VEGAS, Nev.—Christian eyewear brand Eyes of Faith has announced a collaboration with Delilah Rene, the most-listened to woman on radio in the United States. Made up of four styles, the collaboration will also support charity—Eyes of Faith will donate $10 to Delilah’s foundation Point of Hope for every frame sold. Delilah founded Point of Hope 15 years ago to advocate for children in the foster system, raise points of hope across the US, and be a voice for children in West Africa. Donations from this collaboration specifically will provide funding to build homes for orphans at the Point Hope Village in Ghana.

Test Patterns

By Marge Axelrad
Tuesday, August 20, 2019 12:00 AM WHAT: This season’s optical eyewear choices for kids make the most of both inside and outside surfaces to achieve print and pattern treatments to amp up back-to-school fashions. New accessories often use transfer prints or appliques combined with contemporary shapes. The treatments often take the place of logos to communicate about a brand’s signature details and licensed characters’ symbols and insignias. 

WE GRAMMIN' Spotlight

By Staff
Tuesday, August 20, 2019 12:00 AM @VisionMonday’s Instagram features eyewear related celebrity fashion, street style and trends. Here, singer Daya performs at Ray-Ban’s #ProudToBelong summer concert series.

What Are You Wearing?: Dean Optical, Chicago, Illinois

By Gwendolyn Plummer
Tuesday, August 20, 2019 12:00 AM Every month, we ask ECPs what their favorite eyewear is. This month, the team at Dean Optical in Chicago rounded up some of their personal eyewear choices.

Check.Out: Coachella Valley Optometry

By Gwendolyn Plummer
Monday, August 12, 2019 12:44 PM Coachella Valley Optometry was founded in 2016, and we’ve had Ray-Ban on board since day one. Our top-sellers are the classic cult models embedded in history—the Clubmaster and the Wayfarer. We place all Ray-Ban product together, display product by segments to make it easier for the consumer to shop in store, ensure that the display is fully stocked, and position product according to levels of importance and best visibility, shapes and materials, and balance of colors to avoid duplication.

Test Patterns

By Marge Axelrad
Monday, August 12, 2019 12:45 AM WHAT: This season’s optical eyewear choices for kids make the most of both inside and outside surfaces to achieve print and pattern treatments to amp up back-to-school fashions. New accessories often use transfer prints or appliques combined with contemporary shapes. The treatments often take the place of logos to communicate about a brand’s signature details and licensed characters’ symbols and insignias. 

What Are You Wearing?: Dean Optical, Chicago, Illinois

By Gwendolyn Plummer
Monday, August 12, 2019 12:43 AM Dennis has been working in the optical industry for 46 years. He developed an interest in the industry during his first summer home from college, when he used hard contact lenses and had to visit his OD every day.

Framing the Future

By Gwendolyn Plummer
Monday, August 12, 2019 12:00 AM As summer winds down, the back-to-school season inevitably picks up. As kids head into another school year, parents, teachers and the students themselves all want to ensure that everyone puts their best foot forward come September.  For many young students, eyewear is an essential piece of the back-to-school puzzle. The right eyewear helps kids see correctly so they can achieve their goals, but the perfect pair of frames also brings confidence, personality and fun to the every day.