October Is Office Manager/Administrator Appreciation Month; CareCredit Offers Social Media Tools to Help Celebrate Their Role

By Staff
Monday, September 26, 2022 8:15 AM NEW YORK—CareCredit, a leading provider of financing for health care purchases, is launching Office Manager/Administrator Appreciation Month on Oct. 1, 2022. Providers, teams and especially office managers and administrators are invited to celebrate and recognize everything these #AwesomeOMAs do for their teams, patients and practices. The centerpiece of the celebration is the new Office Manager/Administrator Appreciation Month (OMAAM) website, created by CareCredit. Here, providers and their teams can find ideas and resources to help make celebrating OMAAM festive, fun and easy.

Getting Ready for Sports Eye Safety Month

By Gwendolyn Plummer
Wednesday, September 14, 2022 8:30 AM NEW YORK—Prevent Blindness has declared September Sports Eye Safety Month to help educate the public on the importance of wearing the proper eye protection while playing sports. Annual data from Prevent Blindness shows that there were more than 26,000 sports-related eye injuries treated in the U.S. last year. The new data also showed that the category of “non-powder guns, darts, arrows and slingshots” had the overall highest rate of eye injuries for the previous year.

A Bright Yellow Moment

By Staff
Wednesday, September 14, 2022 8:20 AM NEW YORK—Yellow is not a color many of us reach for in our day-to-day lives—it can be hard to style, and some shades of it are undeniably harsh on the eyes. But like it or not, yellow is having a moment in fashion. Maybe it’s the U.S. Open pushing bright, yellow tennis balls to the forefront of our minds—or maybe it’s just us clinging to summer sunshine as the days slowly get shorter. Whatever it is, it’s happening. Here, we’re taking a look at some of the ways yellow eyewear has popped up across the industry lately; feel free to use this moment to get inspired for your own in-store displays, social media posts or eyewear wardrobes.

Indies Show Off Kids’ Frames for Back to School

By Gwendolyn Plummer
Wednesday, August 31, 2022 8:30 AM NEW YORK—The back-to-school season has officially arrived, with kids and teachers all around the country heading back into the classroom full time. Of course, there’s no better time than now for an annual back to school eye exam—and no better time to pick up a new pair of glasses, too. Here, we are taking a look at how some Indies are showcasing the children’s frames they keep in stock as the back-to-school bell rings.

Finding Inspiration in #StorefrontCollective

By Staff
Wednesday, August 31, 2022 8:20 AM NEW YORK—They say not to judge a book by its cover, but there’s no denying that we all do sometimes—and the same goes for judging a shop by its storefront. Although there’s only so much a shop owner can control when it comes to their store’s physical appearance, a bright, welcoming atmosphere can really go a long way. Adding unique elements can also make a store stand out from the crowd, and even entice potential customers to come in.

Women In Optometry: From Keiki to Kupuna—OD Fulfills Eyecare Needs for the Whole Family

By Staff
Thursday, August 25, 2022 2:47 PM Charlotte Love, OD, says that she envisioned herself as a practice owner 5-10 years after her 2019 graduation from the Michigan College of Optometry. But after seeing the tremendous need for eyecare services on the rural Big Island of Hawaii, she accelerated her timeline and opened Aloha Love Eyecare on June 18, 2022. Her mission is to provide eyecare for your ‘ohana: from keiki to kupuna, the Hawaiian words for children to elders. The island of Hawaii is underserved medically; it can take over three months to get an appointment with a primary care physician. If a patient needs specialty care, such as emergency retinal surgery or a corneal specialist, they must fly to Oahu for those services.

Indies Celebrate National Eye Exam Month

By Gwendolyn Plummer
Thursday, August 11, 2022 8:30 AM NEW YORK—August is officially in full swing, bringing with it the dog days of summer, the back-to-school season, and, of course, National Eye Exam Month. Dedicating an entire month to the importance of eye exams offers a great opportunity to remind clients and patients just how vital their annual exam is—and there’s still plenty of time to get involved. Here, we’re taking a look at how some indies are approaching this month’s cause, focusing on health, fashion and back to school.

A Proper View’s ‘Framed’ Feature Shows Off Inspiring Style

By Staff
Thursday, August 11, 2022 8:20 AM NEW YORK—For opticians and frame stylists, there are few things more satisfying than helping a client find the perfect frame for them. But the good feeling doesn’t have to stop when the client leaves—perfect fits and perfect finds can make great social media content, especially when you find a great way to present them. Some choose to post a picture every time a client makes a purchase, or to do a wrap-up at the end of each month. Others, like the team at A Proper View in Winston-Salem, North Carolina, have set aside a special Instagram feature for these moments: one they call “Framed.”

Indies Get Ready for Back to School

By Gwendolyn Plummer
Thursday, July 28, 2022 8:30 AM NEW YORK—With the Fourth of July behind us and August about to begin, families around the country are beginning to think about what’s next: the back-to-school season. It might not be fun to think about for the kids involved, but parents and caretakers know it’s never too early to start gearing up for a new academic year, from picking up school supplies to, of course, scheduling those annual eye exams. Here, we’re taking a look at how indies are reminding patients to schedule back-to-school eye exams for the kids in their lives.

Staff, Community and Connection Make Indie Optical Shop, Eyes on Trade, a Local Staple

By Gwendolyn Plummer
Tuesday, July 19, 2022 8:30 AM WINSTON-SALEM, N.C.—At Eyes on Trade (EOT), it’s all about teamwork. Marium Warsi-Zehri, OD, a 2016 graduate of the Arizona College of Optometry, heads up the team at the independent, Winston-Salem boutique, but her work is by no means voluntary. The close-knit team at Eyes on Trade is what makes this indie so special—both for those that work there and the community they serve. Practice manager Maggie Campbell, ABOC, found herself working in optical by happenstance nearly a decade ago.

Indies Join See & Be Seen Frame Benefit for Opening Your Eyes Scholarship

By Staff
Wednesday, June 22, 2022 8:20 AM NEW YORK—This week, 20 leading independent eyewear designers teamed up with Tarrence Lackran (@theopticalpoet on Instagram) to put together a frame auction that will benefit The Vision Council's Opening Your Eyes Scholarship (OYES), which provides full scholarships and paid internships to high school seniors from underrepresented communities who have an interest in pursuing a career in the optical industry. Lackran who is VP, Community Relations – Diversity & Inclusion at Luxury Optical Holdings, said, “I chose the theme See & Be Seen because it illustrates the need for more representation of people of color in our industry.

How One Practice Is Integrating Its New Frame Gallery With Its Social Media

By Staff
Wednesday, June 22, 2022 8:15 AM NEW YORK—Interacting with current and prospective new patients via social media has become a valuable way for one practice in California to maximize its implementation of the Frames Data My Frame Gallery tool. Clarion Optometry Group in Yucca Valley, Calif. has been making use of the website’s pop-up banners, navigation bars and buttons to fully incorporate the Gallery into their website in a way that feels organic. Julian Valenzuela, in charge of professional relations for the practice told the Frames Data blog that implementing the Gallery has been very effective for the practice.

Independents Celebrate Pride With Color, Donations and Excitement

By Gwendolyn Plummer
Monday, June 6, 2022 8:30 AM NEW YORK—June is officially here, which also means Pride Month has arrived. Spanning the whole month of June in honor of the Stonewall Uprising, which began in June 1969 in New York City, Pride Month is a time to “recognize the impact that lesbian, gay, bisexual and transgender individuals have had on history locally, nationally and internationally,” the Library of Congress reports. Pride means something different to everyone, and people celebrate it differently everywhere. For many, Pride is a combination of celebration—parades, parties, and more—and community—supporting members of the LGBTQ+ community who might not have support from their loved ones.

A Colorful Spring for Frame Trends

By Staff
Wednesday, May 25, 2022 8:20 AM NEW YORK—Spring is here, the days are getting lighter and warmer, and it feels like the world is full of color—both out in nature and in the office. This season, patients seem to be gravitating toward bright, bold and colorful frames, with pops of color and unexpected patterns. We’re taking a look at some recent posts from indies showing off the bold frames their patients chose. Feel free to get inspired, be it for your new stock, your in-store displays, client recommendations or, of course, your own next eyewear purchase.

As Summer Sneaks Up on Us, Indies Show Off Their Sunglasses

By Gwendolyn Plummer
Wednesday, May 11, 2022 8:30 AM NEW YORK—Although there’s still about a month until the official start of summer, there’s no denying that many of us are already thinking about sunny days by the beach or the pool, weekend trips away, ice cream and all of the other unique joys summer has to offer. As we wait for hot weather to fully arrive, there’s no better time than now to remind patients and clients just how important UV protection is—the warm weather and excitement for summer vacations might just make your patients more interested in picking up a new pair of sunglasses in the next few weeks.