This November, Diabetes Awareness Takes Center Stage for Indies

By Gwendolyn Plummer
Tuesday, November 22, 2022 8:30 AM NEW YORK—On October 31, President Biden released a statement declaring November 2022 as National Diabetes Month. In the statement, the President said, “Over 10 percent of Americans have Type 1, Type 2, or gestational diabetes, and tens of millions more remain at risk of developing this chronic condition… I call upon all Americans, school systems, government agencies, nonprofit organizations, health care providers, research institutions, and other interested groups to join in activities that raise diabetes awareness and help prevent, treat and manage this disease.”

Indies Remind Patients That It’s Time to 'Use It or Lose It'

By Gwendolyn Plummer
Monday, November 14, 2022 8:30 AM NEW YORK—We’re hurtling toward the end of the year, which means, of course, that we’re firmly in the “use it or lose it” season for HSA/FSA benefits. This time of year is often a busy season for everyone—from the holidays to wrapping up work for the year—and it’s easy for things to fall through the cracks or get pushed off until sometime in the new year. As 2022 begins to wrap up, independent ECPs across the country are taking a moment to remind patients to use up their HSA/FSA benefits, encouraging them to schedule their annual appointment or pick out a new pair of frames before these benefits expire.

Indies Show Off Their #FallFrames

By Staff
Monday, October 31, 2022 8:20 AM NEW YORK—Thanksgiving is in the air, and fall is in full swing. Fall is remarkable for so many things, but there are few more special than the gorgeous, showstopping colors that appear in nature every autumn. The reds, oranges and yellows of fall provide some of nature’s most beautiful moments, so it makes perfect sense for those shades to carry over into fashion, too. Here, we’re taking a look at how some indies are incorporating the colors of fall into their frame staging and social media strategy. Get inspired—there are still plenty of leaves to fall.

#PumpkinPatchProject Brings Fun and Awareness to Amblyopia in Children

By Gwendolyn Plummer
Thursday, October 13, 2022 8:30 AM NEW YORK—Each year, the team at A Child’s Eyes, a pediatric practice, in Mechanicsburg, Pennsylvania, hosts the Pumpkin Patch Project, a community event to help spread awareness for amblyopia and vision impairment in children. The project involves patching one eye of a jack-o-lantern, and the goal is to designate homes with patched pumpkins as “scary free zones,” where children can trick-or-treat knowing there will be no jump scares. In addition, those taking part in the project can share their patched pumpkins on social media to spread awareness—both about vision impairment in children and the project itself.

Halloween and Optical Intersect on Social Media

By Staff
Thursday, October 13, 2022 8:20 AM NEW YORK—As the days of October dwindle down, Halloween is just two weeks away. Halloween is one of the holidays that lends itself best to social media content: from costumes to scary movies to creative, spooky treats, there’s no shortage of ways to share your Halloween excitement online. Plus, the holiday is pretty relevant for the optical industry, too. The right pair of frames can make or break a costume, and ensuring patients get properly fitted for costume contacts is a top priority for many ECPs this time of year.

Family Business Magazine Posts White Paper on ‘The Future of Family Enterprise’

By Staff
Thursday, October 13, 2022 8:15 AM NEW YORK—Family Business Magazine continues to be an excellent resource for those who are involved in family-run businesses, small or large. Articles, webinars and a free e-newsletter are all part of what's regularly offered. Recently the group posted a white paper from one of its partners, Citibank's Private Bank unit, on "The Future of Family Enterprise," free for download. The creators of the report pointed out, "If your family business is to survive and thrive in the coming years, we believe you should consider the 5 effective strategies from our year-long study, in which we interviewed many business-owning clients.”

Women In Optometry: Long-Awaited Expansion Allows OD to Double Her Space

By Staff
Monday, September 26, 2022 11:55 AM At the 10-year anniversary celebration of Bella Eye Care in August 2021, Judy Nguyen, OD, recalls guests telling her that they would love it if she opened a second location. While Dr. Nguyen agreed that she could use more space, she didn’t think it would work logistically; she lives 20 miles away from the office and wasn’t looking to add more commuting to her plate. She was, however, open to the option of expansion. When the opportunity arose to add more space to better serve her patients in her existing location just weeks later, Dr. Nguyen decided to move forward. Dr. Nguyen’s neighbor on the other side, a dry cleaner with three locations and a warehouse, decided to close this space.

October Is Office Manager/Administrator Appreciation Month; CareCredit Offers Social Media Tools to Help Celebrate Their Role

By Staff
Monday, September 26, 2022 8:15 AM NEW YORK—CareCredit, a leading provider of financing for health care purchases, is launching Office Manager/Administrator Appreciation Month on Oct. 1, 2022. Providers, teams and especially office managers and administrators are invited to celebrate and recognize everything these #AwesomeOMAs do for their teams, patients and practices. The centerpiece of the celebration is the new Office Manager/Administrator Appreciation Month (OMAAM) website, created by CareCredit. Here, providers and their teams can find ideas and resources to help make celebrating OMAAM festive, fun and easy.

Getting Ready for Sports Eye Safety Month

By Gwendolyn Plummer
Wednesday, September 14, 2022 8:30 AM NEW YORK—Prevent Blindness has declared September Sports Eye Safety Month to help educate the public on the importance of wearing the proper eye protection while playing sports. Annual data from Prevent Blindness shows that there were more than 26,000 sports-related eye injuries treated in the U.S. last year. The new data also showed that the category of “non-powder guns, darts, arrows and slingshots” had the overall highest rate of eye injuries for the previous year.

A Bright Yellow Moment

By Staff
Wednesday, September 14, 2022 8:20 AM NEW YORK—Yellow is not a color many of us reach for in our day-to-day lives—it can be hard to style, and some shades of it are undeniably harsh on the eyes. But like it or not, yellow is having a moment in fashion. Maybe it’s the U.S. Open pushing bright, yellow tennis balls to the forefront of our minds—or maybe it’s just us clinging to summer sunshine as the days slowly get shorter. Whatever it is, it’s happening. Here, we’re taking a look at some of the ways yellow eyewear has popped up across the industry lately; feel free to use this moment to get inspired for your own in-store displays, social media posts or eyewear wardrobes.

Indies Show Off Kids’ Frames for Back to School

By Gwendolyn Plummer
Wednesday, August 31, 2022 8:30 AM NEW YORK—The back-to-school season has officially arrived, with kids and teachers all around the country heading back into the classroom full time. Of course, there’s no better time than now for an annual back to school eye exam—and no better time to pick up a new pair of glasses, too. Here, we are taking a look at how some Indies are showcasing the children’s frames they keep in stock as the back-to-school bell rings.

Finding Inspiration in #StorefrontCollective

By Staff
Wednesday, August 31, 2022 8:20 AM NEW YORK—They say not to judge a book by its cover, but there’s no denying that we all do sometimes—and the same goes for judging a shop by its storefront. Although there’s only so much a shop owner can control when it comes to their store’s physical appearance, a bright, welcoming atmosphere can really go a long way. Adding unique elements can also make a store stand out from the crowd, and even entice potential customers to come in.

Women In Optometry: From Keiki to Kupuna—OD Fulfills Eyecare Needs for the Whole Family

By Staff
Thursday, August 25, 2022 2:47 PM Charlotte Love, OD, says that she envisioned herself as a practice owner 5-10 years after her 2019 graduation from the Michigan College of Optometry. But after seeing the tremendous need for eyecare services on the rural Big Island of Hawaii, she accelerated her timeline and opened Aloha Love Eyecare on June 18, 2022. Her mission is to provide eyecare for your ‘ohana: from keiki to kupuna, the Hawaiian words for children to elders. The island of Hawaii is underserved medically; it can take over three months to get an appointment with a primary care physician. If a patient needs specialty care, such as emergency retinal surgery or a corneal specialist, they must fly to Oahu for those services.

Indies Celebrate National Eye Exam Month

By Gwendolyn Plummer
Thursday, August 11, 2022 8:30 AM NEW YORK—August is officially in full swing, bringing with it the dog days of summer, the back-to-school season, and, of course, National Eye Exam Month. Dedicating an entire month to the importance of eye exams offers a great opportunity to remind clients and patients just how vital their annual exam is—and there’s still plenty of time to get involved. Here, we’re taking a look at how some indies are approaching this month’s cause, focusing on health, fashion and back to school.

A Proper View’s ‘Framed’ Feature Shows Off Inspiring Style

By Staff
Thursday, August 11, 2022 8:20 AM NEW YORK—For opticians and frame stylists, there are few things more satisfying than helping a client find the perfect frame for them. But the good feeling doesn’t have to stop when the client leaves—perfect fits and perfect finds can make great social media content, especially when you find a great way to present them. Some choose to post a picture every time a client makes a purchase, or to do a wrap-up at the end of each month. Others, like the team at A Proper View in Winston-Salem, North Carolina, have set aside a special Instagram feature for these moments: one they call “Framed.”