Welcoming the Holiday Season With Gifts and Celebrations

By Staff
Friday, November 15, 2019 1:38 PM "It's so important to make sure our employees feel appreciated!" shared a recent Women In Optometry Pop-Up Poll participant, and the overwhelming majority of respondents seem to feel the same: 77 percent stated that they host a party or event and give presents to their team during the holiday season. What's the best gift to give? Fifty-two percent said cash, and another 23 percent said that they give the same gift to everyone such as a tumbler, jacket or gift certificate. Twelve percent said that they research individual gifts for each team member. A number of respondents shared that they enjoy a white elephant-style gift exchange or that they spread out their celebration over the course of a week.

Drawing up Plans—Literally

By Staff
Friday, November 8, 2019 11:56 AM Even before she ever saw the place that would eventually become Jackson Eye, Danielle Jackson, OD, had already committed some of it to paper. While she was working in a corporate location, she began dreaming and doodling. “If I hadn’t been an eye doctor, I would have been something creative and artsy,” she says. She used a computer-aided design to place equipment and furnishings, without knowing the dimensions of the space she would ultimately find in Fairburn, Georgia. She designed her own logo, incorporating her favorite color, purple.

ECPs Get the Message Out to Consumers About Contact Lens Safety During Halloween

By Stephanie Sengwe
Friday, October 25, 2019 10:05 AM October is one of the best months of the year because it marks the official transition from summer into fall. The leaves have turned, the weather has gotten chillier and pumpkin spice lattes are once again all the rave—like clockwork. October also marks the beginning of the festive season, giving us the first opportunity to dress up with Halloween.

Main Street Takes On Vision Expo West

By Stephanie Sengwe
Friday, September 27, 2019 11:14 AM Vision Expo West is just a week behind us, and before the next one creeps up on us again, let’s reflect on this one, one more time. This year as in years past, show attendees were active on Instagram, documenting their time at the Venetian and thanks to their robust feeds, almost everything from this year’s show is online. While the formal aspects of Expo showed up on social media—educational courses, buying sessions, and product launches—the event once again proved itself to be a place for ECPs and their colleagues to conduct business, reconvene or let loose. Here are some eye-catching shots captured by ECPs who attended.

Indie Father-Daughter Duo Are a San Diego Staple

By Gwendolyn Plummer
Wednesday, September 11, 2019 4:00 PM SAN DIEGO, Calif.—Independent optometry is part of the Chinn family's DNA. Thirty years ago, Stephen Chinn, OD, opened his very first independent private practice in San Diego, after graduating from U.C. Berkeley School of Optometry in 1972. Throughout his career, Dr. Chinn has had up to three private practices at once—but these days he focuses his attention on one in particular. Today, he and his daughter, Jennifer Chinn, OD, who graduated from the University of Missouri St. Louis College of Optometry in 2015, practice together at Dr. Chinn’s Vision Care, in San Diego’s North Park neighborhood. Their independent practice is a member of the VisionSource Network.

[Partner Post] Nationwide Pledge and Partnership Puts Focus on Single Vision

By Staff
Tuesday, September 10, 2019 10:28 AM Today’s families are facing an eyecare health crisis. Studies1 show nearly half (49 percent) of children with myopia have difficulty in the classroom, and 41 percent of parents with myopic children said their children struggle with everyday activities. To add to this growing issue, many parents are unaware that not all eyeglasses are the same and that there is a difference in lens quality and features that can impact their child’s visual outcome. 

Back to School Season Is in Full Swing as ODs Promote Children’s Eye Health and Safety Awareness Month

By Staff
Thursday, August 22, 2019 12:00 AM It’s that time of the year again, when parents are on the run getting school supplies and shopping for new outfits in order to get their children ready for the new school year. As parents ready their preparations, ODs on social media are pushing awareness for Children’s Eye Health and Safety Awareness Month and encouraging parents to get their little ones’ eyes checked before they embark on their new journey.

Dr. Maria Briceno Martin Takes a Leap Forward on Dream of Practice Ownership

By Staff
Friday, August 16, 2019 10:03 AM Maria Briceno Martin, OD, vividly recalls the moment when she decided she would take the leap forward on her dream of practice ownership. It was August 2017, and her second daughter was just one year old. As she was feeding the baby on a Friday afternoon, Dr. Briceno Martin’s husband Greg poised the question if opening an office was still her plan. “I was happy and stable, and I had a great job,” Dr. Briceno Martin says of the position she’d held for the past decade with an OD/MD group. “It was an ideal experience but I always felt like something was missing.” By Monday morning, she was ready to have a conversation with her employers about her future plans. And six months later she opened Lakes Family Eye Care.

Every Decoration Has a Story at This Illinois Practice

By Staff
Friday, July 12, 2019 1:04 PM Faye Gamboa, OD, has created a carefully crafted, immersive experience for patients and customers at Wanderlust Eyecare in Northfield, Illinois. She was inspired by her love of traveling—wanderlusting, as she calls it, as well as going on mission trips to help those in need—and each piece of décor has also been placed with great consideration. “Each decoration has a story,” Dr. Gamboa said. There’s pottery from a mission trip in Morroco, teacups from Dr. Gamboa’s honeymoon in the Maldives and a collection of vintage cameras to represent a love of photography. There’s a large, canvas display in the optical space, which maps out where she’s traveled on her mission trips.

Vancouver-Based Durant Sessions Opens Second Location in Canada

By Stephanie Sengwe
Friday, June 14, 2019 11:46 AM Durant Sessions (DS) started as an optical boutique serving the Gastown community in downtown Vancouver. Founded in 2015, the practice didn’t offer any optometric services until Lili Liang, OD, arrived on the scene and partnered with the store in 2017. “I was strolling around Gastown checking out all the optical shops back in December 2016. I stepped into DS and I instantly knew that I want to make this my work space,” she said.

February Is Age-Related Macular Degeneration Awareness Month

By Stephanie Sengwe
Thursday, February 14, 2019 3:31 PM With Valentine’s Day right in the middle of the month, February is, of course, known as the month of love and while there’s sure to be a perfect pair of frames for your loved one at your local eyecare practice, many practitioners are creating awareness for a different cause on social media. This month, ECPs are urging patients to show their eyes a little more love by drawing attention to the fact that February is age-related macular degeneration (AMD) awareness month.

Ringing in the New Year With a Little Nostalgia

By Stephanie Sengwe
Friday, January 4, 2019 3:57 PM The end of the year always seems to bring an atmosphere of reflection with it. We tend to look back on what we could have done better, what we wish we would have done and above all what we’ve learned and how those lessons can usher us into the coming year. On social media, people use the end of the year as an opportunity to connect a bit more by sharing personal anecdotes. From sharing highlights and regrets from the past year, New Year’s resolutions and even baby announcements, the New Year gives people reason to get a bit more nostalgic and sentimental on social media than usual.

ECPs Promote Diabetic Eye Disease Awareness Month

By Stephanie Sengwe

Friday, November 16, 2018 11:47 AM November is Diabetes Eye Health Month and according to a recent Prevent Blindness study, Future of Vision: Forecasting the Prevalence and Costs of Vision Problems, more than 8.1 million Americans suffer from diabetic retinopathy. This projected total will increase to 10.9 million by 2032, and 13.2 million by 2050, the study said. Diabetic retinopathy patients are on average of 66 years old, which is the youngest of all the leading eye diseases including cataracts, glaucoma and age related macular degeneration.

Nicole Nguyen’s ‘Eye Scribbles’—a Therapeutic Hobby That Turned Into a Business

By Stephanie Sengwe
Monday, November 12, 2018 12:30 AM Chantilly, Va.—Nicole Nguyen, OD, has been a fulltime practitioner in the northern Virginia area for a little over a year now and her time as a full-time optometrist at MyEyeDr. in Chantilly, Va. inspired her to create Eye Scribbles, an Etsy shop that features eye-related artwork tailored for fellow doctors and lovers of all things eyewear.

The Expo Experience

By Stephanie Sengwe

Friday, September 28, 2018 5:40 PM LAS VEGAS—As Vision Expo West begins to wind down, it’s been a jam-packed four days with a full list of activities that kept attendees busy. From new collections, celebrity appearances on the show floor and of course, a slew of parties planned for the nighttime, this year’s Vision Expo West can only be better than years past. Prior to the opening of the show, VMail Weekend asked a few people to speak about the various parts of Expo they were looking forward to the most. Read what they had to say.