How Indies Can Help #FocusOnChildEyeHealth

By Gwendolyn Plummer
Tuesday, January 25, 2022 8:30 AM NEW YORK—In honor of International Day of Education on Monday, January 24, 2022, the International Agency for the Prevention of Blindness (IAPB) rolled out its #FocusOnChildEyeHealth campaign, a chance to “champion equitable, accessible and strong education systems that ensure children have every opportunity to thrive,” according to the IAPB. Proper eyecare and eye health are vital components of a child’s educational journey, but often are neglected, the Agency said. With Focus on Child Eye Health, IAPB “will explore solutions and actions to ensure that vision impairment in children is no longer overlooked on the list of public health priorities.” 

The Road to Martin Luther King Jr. Day

By Gwendolyn Plummer
Friday, January 14, 2022 8:30 AM NEW YORK—This Monday, Americans across the country will celebrate Martin Luther King Jr. Day—always on the third Monday in January, a day to honor the life of the Civil Rights hero who changed the United States for better. Dr. King was assassinated in 1968, but wasn’t necessarily hailed as a hero by all right away—in fact, it was a long road to celebrating him with an annual federal holiday. History.com reports that Dr. King was “the first modern private citizen to be honored with a federal holiday,” with the first big push to create a holiday in honor of him coming just a few days after his assassination. Today we take a look at how the federal holiday came about.

Tom Davies, Indie Eyewear Take Center Stage in 'The Matrix' Resurrections

By Gwendolyn Plummer
Wednesday, December 22, 2021 8:00 AM LONDON—When making a movie, countless aspects come together seamlessly to create a memorable—and believable—work of art. From acting and directing to setting and costuming, everything is vital and everything makes a difference. That includes eyewear. In fact, eyewear is instantly iconic in many films, from "Men in Black" to James Bond to, of course, "The Matrix." The newest movie in The Matrix series, "The Matrix Resurrections", premieres this week and the movie has a special eyewear star: Tom Davies.

A Look Toward 2022, Trends and Gen-Z

By Gwendolyn Plummer
Friday, December 17, 2021 8:30 AM NEW YORK—We’re hurtling closer to 2022 every day, but, for some, 2022 has more or less arrived. Those who work in and live for things like fashion and tech are always looking ahead, both anticipating and creating trends for the next year. With 2022 on the horizon, many trendsetters have already started taking a look at what we’ll all be talking about for the next 12 months, from fashion to social justice to sustainability and everything in between. 

Indies Celebrate #SmallBusinessSaturday

By Gwendolyn Plummer
Tuesday, December 7, 2021 8:30 AM NEW YORK—Smack in between Black Friday and Cyber Monday, Small Business Saturday—which falls on the Saturday after Thanksgiving every year—remains one of the most important shopping days for small businesses across the country, including many opticians and optometrists. Founded in 2010 by American Express, Small Business Saturday has since expanded into a year-long #ShopSmall movement—but the Saturday after Thanksgiving remains unrivalled for many small businesses. In fact, consumers have reported spending an estimated $120 billion across all 10 Small Business Saturdays combined, according to American Express.

Metalheads Welcome

By Gwendolyn Plummer
Wednesday, December 1, 2021 1:30 AM WHAT: Colored metal frames are a fresh, fun and almost futuristic trend, adding some unexpected flair to a classic frame material.

Shorter Days, Cozier Nights

By Gwendolyn Plummer
Wednesday, December 1, 2021 1:17 AM The end of Daylight Saving Time takes me by surprise every year. No matter how many times it’s happened, I’ll never get used to a 4:30 p.m. sunset—and I’ll never stop mentioning how dark it is to everyone I know, every time I open my mouth. These shorter, darker days can bring on some pretty tough feelings—Seasonal Affective Disorder, vitamin D deficiency, depression from spending less time outside, and just general fear of going out after dark—but darkness outside doesn’t have to directly correlate to darkness inside.

Lion’esque’s Melissa Gonzalez Details Experiential Retail Trends

By Gwendolyn Plummer
Wednesday, December 1, 2021 12:55 AM NEW YORK—Retail strategist and experiential designer Melissa Gonzalez, founder of the Lion’esque Group and principal at MG2, spoke at the final virtual 2021 session of the Vision Monday Global Leadership Summit on Oct. 27 to discuss the ever-evolving and changing relationship between consumers and the brands and stores they shop. Gonzalez and her firm work in many sectors, from fashion to beauty, to create immersive brand experiences for consumers, driving brand loyalty and interest. All have implications for eyecare and eyewear.

As the Year Wraps Up, Indies Remind Patients to Use Their FSA Dollars

By Gwendolyn Plummer
Tuesday, November 23, 2021 8:30 AM NEW YORK—Depending on who you ask, 2021 has felt like either the longest or the shortest year in history. But no matter what your opinion, the facts don’t change: this year is heading toward a close, and for many patients that means it’s time to spend their FSA dollars before it’s too late. As the year wraps up, it’s helpful to remind patients that they can use their FSA on eyewear and eye exams so this week we’re taking a look at how indies all over the country are doing exactly that.

Battling Winter Darkness With Your Own Light

By Gwendolyn Plummer
Friday, November 19, 2021 8:30 AM NEW YORK—Every year, the end of Daylight Saving Time is a bit of a shock to the system. Sure, we’ve all done this before, but it always seems to feel like the days are shorter than we remember, and the nights darker than we imagined. Here in New York City, the sun is setting a little before 4:30 p.m. each day, making it really hard to get daily time outside while working a 9 to 5 schedule—this is even harder for people further north, or those who work longer, or different, hours.

Indies Remind Patients to Take Care This Diabetic Eye Disease Awareness Month

By Gwendolyn Plummer
Thursday, November 11, 2021 8:30 AM NEW YORK—With Prevent Blindness declaring November as Diabetes-Related Eye Disease Awareness Month, optometrists across the country are taking the time to remind their patients about the importance of looking after their eyes if they have diabetes. Prevent Blindness has put together a variety of resources including a dedicated webpage providing detailed information on diabetes-related eye diseases, and downloadable fact sheets in English and Spanish, and shareable social media graphics for optometrists to use. In addition to using these resources, many optometrists are taking to social media to share information broadly.

Indies Use Social Media to Spread the Message This Breast Cancer Awareness Month

By Gwendolyn Plummer
Thursday, October 28, 2021 8:30 AM NEW YORK—October is Breast Cancer Awareness Month, an annual campaign to increase awareness of breast cancer, as well as to raise funds for treatment and study of the disease. Breast cancer can affect anyone of any gender, though it is most common in women and the National Breast Cancer Foundation reports that 1 in 8 women will be diagnosed with breast cancer in her lifetime. This makes it one of the most common cancers in the country, according to the National Cancer Institute, and is something everyone can benefit from learning more about.

Leaning Green

By Gwendolyn Plummer
Monday, October 25, 2021 2:00 AM WHAT: Green, in all its shades, may just be the color of the season. From nail polish to handbags to oversized coats, earthy greens are popping up everywhere in the fashion world right now—and optical is no exception.

Halloween: A History

By Gwendolyn Plummer
Friday, October 15, 2021 8:30 AM NEW YORK—Earlier this week, Dr. Fauci told CNN’s State of the Union that he thinks Halloween 2021 is a go. “I think that, particularly if you're vaccinated, you can get out there and enjoy it,” he said, referring to trick-or-treating for kids, and Halloween parties for adults.  Last year, Halloween celebrations were muted, with fewer parties and fewer trick-or-treaters all around—and while there’s nothing wrong with a cozy, spooky Halloween at home celebrated with a scary movie marathon, there’s something special about knowing we can get back out there this year and spread the Halloween joy.

Indies Around the World Take to Social Media for World Sight Day

By Gwendolyn Plummer
Thursday, October 14, 2021 8:30 AM NEW YORK—In addition to doing our part to help people all around the world access eyecare, one of the most important things we can do on World Sight Day each year is spread awareness. This year, as always, it’s vital to use our platforms to encourage everyone to prioritize their eye health, be aware of warning signs and learn more about why our eye health is so important.