Yet Another Change...Celebrating Memorial Day 2020—Virtually, of Course

By Gwendolyn Plummer
Friday, May 22, 2020 10:24 AM NEW YORK—Memorial Day 2020 is shaping up to look pretty different from the unofficial start of summer that most of us are used to. This year, with social gatherings and interstate traveling off the table, most Americans will be unable to celebrate Memorial Day in the traditional ways—but that doesn’t mean we have to write the holiday off completely. This year will mark another change in Memorial Day’s history: our first ever virtual Memorial Day. So there’s no better time than now to sit down and actually learn about the history of Memorial Day, and how it evolved into what we know now today.

Pretty Pastels

By Gwendolyn Plummer
Monday, May 18, 2020 1:00 AM WHAT: Pastels for Spring and Summer that feel light, airy and carefree.

Independents Have Some Fun on Star Wars Day

By Gwendolyn Plummer
Wednesday, May 13, 2020 8:30 AM NEW YORK—In tough, uncertain times, we do our best to find joy. From baking at home to calling our loved ones to going above and beyond to help those in need, people all around the world are finding creative, fun ways to bring joy into all of our lives. Last week, many people found joy in celebrating May the Fourth, or Star Wars Day—and the optical community is no exception. 

Love What Your Mama Gave You

By Gwendolyn Plummer
Monday, May 4, 2020 12:05 AM Eyewear made with natural or recycled materials that pays homage to the Earth and reminds us just how precious our home really is.

Mykita and Leica Camera AG Announce Exclusive Sun Collection

By Gwendolyn Plummer
Monday, May 4, 2020 12:04 AM NEW YORK—Mykita and Leica Camera AG have announced a partnership, launching with a debut sunglasses collection. The Mykita|Leica collection centers around new sun lenses which Mykita and Leica engineered together, exclusively for this collection. The lenses are optical grade quality and, paired with Mykita’s distinct and iconic design language, bring the highest level of German engineering to eyewear. The collection was designed in collaboration with the Leica design studio in Munich and handcrafted at the Mykita Haus in Berlin.

Celebrating Fifty Years of Earth Day, This Time at Home

By Gwendolyn Plummer
Friday, April 24, 2020 2:28 PM NEW YORK—This Wednesday marked the 50th anniversary of Earth Day, and although it looked a little different this year, with most of us unable to gather for events like rallies and gardening sessions, Earth Day remains an increasingly vital holiday. For half a century now, people around the world have come together on April 22 to do good and demand good for our home planet—and it all started with Gaylord Nelson, a junior senator from Wisconsin, Pete McCloskey, a Republican Congressman, and Denis Hayes, a young activist. Together, they organized campus teach-ins across the country on April 22, 1970, in response to an oil spill in Santa Barbara. That movement blossomed into the Earth Day we know today, which is “widely recognized as the largest secular observance in the world.”

This Is EyeJeopardy!: Indie OD Brings Community Together With Online Game Shows

By Gwendolyn Plummer
Wednesday, April 22, 2020 2:41 PM ALBERTA, Canada—While we’re all practicing keeping our distance, people all over the world are turning to social media to come together. Social media is full of ways to connect: for fun, for work, and for education. When you think like Rob Kloepfer, OD, does, Instagram provides the perfect platform for all three. 

Making Masks and Helping Out: Optical Community Finds Inspiration on Instagram

By Gwendolyn Plummer
Wednesday, April 22, 2020 12:15 PM NEW YORK—Although people around the world are spending more time at home than usual, many communities are coming together online to find ways they can help from a distance—and the optical community is no different. While opticians and optometrists are busy providing emergency appointments, many have taken to social media to share helpful information where they can in their free time. In addition to physical and mental health tips, many members of the optical community are coming together online to discuss masks—where to get them, how to make them, and tips and tricks for wearing them comfortably. Here, we take a look at how the community is getting masked. 

Love What Your Mama Gave You

By Gwendolyn Plummer
Monday, April 20, 2020 12:45 AM Eyewear made with natural or recycled materials that pays homage to the Earth and reminds us just how precious our home really is.

Mykita and Leica Camera AG Announce Exclusive Sun Collection

By Gwendolyn Plummer
Monday, April 20, 2020 12:44 AM NEW YORK—Mykita and Leica Camera AG have announced a partnership, launching with a debut sunglasses collection. The Mykita|Leica collection centers around new sun lenses which Mykita and Leica engineered together, exclusively for this collection. The lenses are optical grade quality and, paired with Mykita’s distinct and iconic design language, bring the highest level of German engineering to eyewear. The collection was designed in collaboration with the Leica design studio in Munich and handcrafted at the Mykita Haus in Berlin.

Garrett Leight and Rimowa Intro Special Edition Collaboration

By Gwendolyn Plummer
Monday, April 20, 2020 12:43 AM NEW YORK—Garrett Leight and premium luggage brand Rimowa have introduced a special edition collaborative collection, made up of six pairs of sunglasses (three metal and three acetate), two luggage sticker sets and a limited-edition Rimowa x Garrett Leight California Optical Essential Cabin Suitcase in white gloss.

Doctors, Comedians and Community Join Forces With WebMD and Medscape for Rob Corddry's ‘Funny You Should Mask’ to Benefit Project C.U.R.E.

By Gwendolyn Plummer
Friday, April 17, 2020 2:15 PM NEW YORK—From “heroes” to “life-savers” to “trusted confidants,” there are plenty of words that come to mind when we think about doctors, especially right now. But what about “funny?” On Thursday, WebMD and Medscape joined forces with Daily Show alumnus and star of The Unicorn, Rob Corddry, to host “Funny You Should Mask,” a “fun-raiser” to help get PPE to frontline medical workers across the country. The event, hosted live on Facebook, combined humor and medicine to underscore why it’s so vital to get PPE to medical professionals, and what we can do to help them. 

#EyewearChallenge Brings Fun to Instagram

By Gwendolyn Plummer
Thursday, April 9, 2020 4:12 PM NEW YORK—Many of us are spending more time on social media these days, which has a fair amount of both upsides and downsides. Social media can be a negative place even at the best of times, so it’s no surprise that there are some corners of the internet that naturally feel pretty doom and gloom right now—but it doesn’t all have to be that way. In tough times, social media can also allow us to connect with one another, reminisce about good times, plan for the future and bond over the things we love. That’s exactly what Silmo Paris is doing with the #EyewearChallenge, which the show started as a way to spread some fun and bonding while many of us are online. Here’s a look at how it’s been taking over the industry on Instagram. 

Independents Rally to Spread Positivity Amid COVID-19 Pandemic

By Gwendolyn Plummer
Wednesday, March 25, 2020 7:37 PM NEW YORK—There is absolutely no making light of our current situation. The COVID-19 pandemic is an international tragedy, and there’s no denying that—but in times of extreme unhappiness, it’s important and helpful to be positive where and whenever we can in order to help ourselves and those around us get through an otherwise overwhelming period.

Impeccably Inscribed

By Gwendolyn Plummer
Wednesday, March 25, 2020 12:05 AM WHAT: Frames that incorporate writing or lettering along the temples and fronts that bring fashion and penmanship together.