Attention to Detail

By Gwendolyn Plummer
Tuesday, August 11, 2020 12:00 AM WHAT: Detailed frames that make the little things just as important as the big picture.

Okay, So, Maybe Not…

By Gwendolyn Plummer
Monday, August 10, 2020 12:00 AM Since the last time I wrote an opinion column, the world has changed drastically. That was in our February issue, and I had just returned from attending opti in Germany for the very first time. I wrote about how excited I was for trade show season—how opti “gave me the experience of a world traveler,” and how much I was looking forward to continuing my eyewear journey around the world throughout the year.

‘Black Is King’ Is a Show-Stopping Love Letter to Eyewear, Too

By Gwendolyn Plummer
Thursday, August 6, 2020 3:00 PM NEW YORK—Last weekend, everybody was talking about the same thing: Black Is King. Beyoncé’s newest visual album, which released on Disney+ on Friday, July 31, is a stunning, important piece of artwork that “centers on ideas of Black belonging and regality,” NPR reports. The film is visually stunning, from dramatic panoramic landscape shots to makeup, fashion, and, in no small way, eyewear. Read More

Indie ODs Prepare For A Very Different Back-To-School

By Gwendolyn Plummer
Thursday, August 6, 2020 11:15 AM NEW YORK—Although it doesn’t quite feel like it, there’s no denying that we are officially in the beginning of the back-to-school season. Heading back to the classroom this year is looking very different from what we’re used to, with many schools sticking to online learning, while others require masks and in-class social distancing, or attempt a combination of the two.

‘Black Is King’ Is a Show-Stopping Love Letter to Eyewear, Too

By Gwendolyn Plummer
Thursday, August 6, 2020 9:04 AM NEW YORK—Last weekend, everybody was talking about the same thing: Black Is King. Beyoncé’s newest visual album, which released on Disney+ on Friday, July 31, is a stunning, important piece of artwork that “centers on ideas of Black belonging and regality,” NPR reports. The film is visually stunning, from dramatic panoramic landscape shots to makeup, fashion, and, in no small way, eyewear. 

With 11,000 Followers, Indie OD Finds a New Niche on TikTok

By Gwendolyn Plummer
Wednesday, July 29, 2020 2:49 PM TAMPA, Fla.—Any small business owner knows just how important social media can be—and ECPs are no exception. Across the board, independent ODs use Facebook, Instagram, Twitter and sometimes YouTube to get in touch with patients, potentially find new patients and spread important information about eyecare. But there’s a new social media superstar in town, and Nathan Bonilla-Warford, OD, is all over it. Dr. Bonilla-Warford specializes in pediatric and binocular vision at Bright Eyes Vision, in Tampa, Florida. There is no question that working with children requires a special skill set and a special approach—something Dr. Nate has achieved by delving into the world of TikTok. Read More

The TikTok Takeover

By Gwendolyn Plummer
Tuesday, July 28, 2020 2:57 PM NEW YORK—Social media is always changing. From algorithms to trends to new memes, there’s no shortage of ways the internet grows and changes every single day. And the rise of TikTok is a perfect example. With more than 800 million monthly active users, TikTok is the sixth largest social network in the world, and the most downloaded app in 2020—making it a driving force of internet culture and trends. Plus, more than half of the app’s user base is younger than 24. These stats might not make TikTok seem like a place the optical community needs to be, but there truly is no underestimating the power and influence that the platform holds. Read More

The TikTok Takeover

By Gwendolyn Plummer
Friday, July 24, 2020 2:54 PM NEW YORK—Social media is always changing. From algorithms to trends to new memes, there’s no shortage of ways the Internet grows and changes every single day. And the rise of TikTok is a perfect example. With more than 800 million monthly active users, TikTok is the sixth largest social network in the world, and the most downloaded app in 2020—making it a driving force of Internet culture and trends.

With 11,000 Followers, Indie OD Finds a New Niche on TikTok

By Gwendolyn Plummer
Thursday, July 23, 2020 2:46 PM TAMPA, Fla.—Any small business owner knows just how important social media can be—and ECPs are no exception. Across the board, independent ODs use Facebook, Instagram, Twitter and sometimes YouTube to get in touch with patients, potentially find new patients and spread important information about eyecare. But there’s a new social media superstar in town, and Nathan Bonilla-Warford, OD, is all over it. Dr. Bonilla-Warford specializes in pediatric and binocular vision at Bright Eyes Vision, in Tampa, Florida. There is no question that working with children requires a special skill set and a special approach—something Dr. Nate has achieved by delving into the world of TikTok.

#MaskFashion Proves That Staying Safe Can Be Super Chic

By Gwendolyn Plummer
Wednesday, July 15, 2020 11:30 AM NEW YORK—Wearing a face mask is a part of life that we’re all beginning to settle into. While there’s no question that wearing a mask isn’t the most comfortable or fun thing in the world, there’s also no question that it’s a vital way to help keep those we interact with—and ourselves—safe and healthy. A face mask is, of course, medical and safety equipment first—but that doesn’t mean we have to throw our fashion sense out the door while wearing one. Read More

#MaskFashion Proves That Staying Safe Can Be Super Chic

By Gwendolyn Plummer
Thursday, July 9, 2020 8:55 AM NEW YORK—Wearing a face mask is a part of life that we’re all beginning to settle into. While there’s no question that wearing a mask isn’t the most comfortable or fun thing in the world, there’s also no question that it’s a vital way to help keep those we interact with—and ourselves—safe and healthy.

Say 'Cheese' for Your #SunglassesSelfie—It’s National Sunglasses Day

By By Gwendolyn Plummer
Friday, June 26, 2020 10:15 AM NEW YORK—Happy National Sunglasses Day! Every year on June 27, the optical community comes together to celebrate National Sunglasses Day, a day meant to promote the importance of UV protective eyewear for overall health. The holiday, promoted by The Vision Council, is a reminder that sunglasses are both a fashion statement and a health necessity.

Indie OD’s Clever Face Mask Solution Sparks New Designer Fashion

By Gwendolyn Plummer
Tuesday, June 23, 2020 10:00 AM NORWALK, Conn.—As independents across the country head back to work under new rules and regulations, masks are becoming a familiar, and somewhat comforting, sight. Although it felt a little unusual and perhaps post-apocalyptic to see everyone wearing masks at first, it has now become clear that wearing a face covering is a necessary act of kindness toward others—a way to let the people you interact with know that you care about keeping them safe and healthy. 

Bold & Bright

By Gwendolyn Plummer
Monday, June 22, 2020 1:00 AM Bright, bold frames with exciting patterns and hyperactive shapes are perfect for summer—indoors or out.

Yet Another Change...Celebrating Memorial Day 2020—Virtually, of Course

By Gwendolyn Plummer
Friday, May 22, 2020 10:24 AM NEW YORK—Memorial Day 2020 is shaping up to look pretty different from the unofficial start of summer that most of us are used to. This year, with social gatherings and interstate traveling off the table, most Americans will be unable to celebrate Memorial Day in the traditional ways—but that doesn’t mean we have to write the holiday off completely. This year will mark another change in Memorial Day’s history: our first ever virtual Memorial Day. So there’s no better time than now to sit down and actually learn about the history of Memorial Day, and how it evolved into what we know now today.