Indies Celebrate National Eye Exam Month

By Gwendolyn Plummer
Thursday, August 11, 2022 8:30 AM NEW YORK—August is officially in full swing, bringing with it the dog days of summer, the back-to-school season, and, of course, National Eye Exam Month. Dedicating an entire month to the importance of eye exams offers a great opportunity to remind clients and patients just how vital their annual exam is—and there’s still plenty of time to get involved. Here, we’re taking a look at how some indies are approaching this month’s cause, focusing on health, fashion and back to school.

Logan Eye Care

By Staff
Thursday, August 11, 2022 8:25 AM The team at Logan Eye Care in Lake Mary, Florida, is hosting a fun Battle of the Frames to choose their “Frame of the Month.”

A Proper View’s ‘Framed’ Feature Shows Off Inspiring Style

By Staff
Thursday, August 11, 2022 8:20 AM NEW YORK—For opticians and frame stylists, there are few things more satisfying than helping a client find the perfect frame for them. But the good feeling doesn’t have to stop when the client leaves—perfect fits and perfect finds can make great social media content, especially when you find a great way to present them. Some choose to post a picture every time a client makes a purchase, or to do a wrap-up at the end of each month. Others, like the team at A Proper View in Winston-Salem, North Carolina, have set aside a special Instagram feature for these moments: one they call “Framed.”

IDOC’s New Podcast and Facebook Group Support Indie ODs

By Staff
Thursday, August 11, 2022 8:15 AM NORWALK, Conn.—In June, IDOC launched two new resources for eyecare professionals: the Eye Own a Business podcast, and the IDOC Optometric Specialty Community on Facebook. IDOC’s new podcast, “Eye Own a Business,” teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Hand in hand, the IDOC Optometric Specialty Community on Facebook is designed to support ECPs interested in making specialty services a more meaningful part of their practice, according to the group’s recent announcement.

Indies Get Ready for Back to School

By Gwendolyn Plummer
Thursday, July 28, 2022 8:30 AM NEW YORK—With the Fourth of July behind us and August about to begin, families around the country are beginning to think about what’s next: the back-to-school season. It might not be fun to think about for the kids involved, but parents and caretakers know it’s never too early to start gearing up for a new academic year, from picking up school supplies to, of course, scheduling those annual eye exams. Here, we’re taking a look at how indies are reminding patients to schedule back-to-school eye exams for the kids in their lives.

Stephen H Davis Optometrists

By Staff
Thursday, July 28, 2022 8:25 AM Ahead of the Commonwealth Games, Stephen H Davis Optometrists in London shared a reminder about the intersection of sports and vision care.

‘Little Miss’ Memes Can Be Optical, Too

By Staff
Thursday, July 28, 2022 8:20 AM NEW YORK—If you’ve spent any time on social media in the past few weeks, you’ve probably noticed an influx of “Little Miss” memes, a style of meme based off the series of “Mr Men” and “Little Miss” children’s books by Roger Hargreaves. The general idea of the meme is simple: take a personality trait and tack it onto the end of Little Miss. Then, add one of the Little Miss characters from Hargreaves’ books. Et viola, you’ve made a meme.

ClearVision’s Social Media Planner Makes It Easy

By Staff
Thursday, July 28, 2022 8:15 AM NEW YORK—Without a doubt, it’s vital for businesses to have a good social media presence in today’s world. But for small businesses owners, independent ECPs included, managing social media can fall to the back burner when there’s so much other work to do. Fundamentally, social media allows ECPs to keep in touch with their patients and communities, and to connect with them from anywhere. Important social media tasks range from responding to comments and questions to posting stories and checking analytics.

Staff, Community and Connection Make Indie Optical Shop, Eyes on Trade, a Local Staple

By Gwendolyn Plummer
Tuesday, July 19, 2022 8:30 AM WINSTON-SALEM, N.C.—At Eyes on Trade (EOT), it’s all about teamwork. Marium Warsi-Zehri, OD, a 2016 graduate of the Arizona College of Optometry, heads up the team at the independent, Winston-Salem boutique, but her work is by no means voluntary. The close-knit team at Eyes on Trade is what makes this indie so special—both for those that work there and the community they serve. Practice manager Maggie Campbell, ABOC, found herself working in optical by happenstance nearly a decade ago.

A Proper View

By Staff
Tuesday, July 19, 2022 8:25 AM A Proper View in Winston-Salem, North Carolina shared a photo of their unique, easy to read “lens menu.”

Surprising Patterns Make Frame Photos Pop

By Staff
Tuesday, July 19, 2022 8:20 AM NEW YORK—When it comes to social media strategy for independent ECPs, there’s no denying the importance of showing off your in-store frame collections. From exciting new arrivals to classic staples, showing customers—both returning and potential—what you have to offer them is one of the most important ways to keep interest up. For many, Instagram is a great way to showcase frames—but getting the photographs right might feel a little tricky. Lighting, backgrounds and frustrating glares or reflections can distract from a gorgeous frame, or simply send a photographer into an overthinking spiral.

Nominations Open for Forbes’ 30 Under 30

By Staff
Tuesday, July 19, 2022 8:15 AM NEW YORK—Forbes has officially opened nominations for its prestigious 30 Under 30 feature for 2023. The feature is made up of 20 categories—Art & Style, Consumer Technology, Education, Energy, Enterprise Technology, Finance, Food & Drink, Games, Healthcare, Hollywood & Entertainment, Manufacturing & Industry, Marketing & Advertising, Media, Music, Retail & E-Commerce, Science, Social Impact, Social Media, Sports and Venture Capital—and nominations are now open for all of them.

Indies Gear Up for National Sunglasses Day

By Gwendolyn Plummer
Wednesday, June 22, 2022 8:30 AM NEW YORK—We’re less than a week away from National Sunglasses Day 2022, and the excitement is building across the industry. National Sunglasses Day falls on June 27 each year, but preparations for the day start early for many. A week out, indies are reminding their patients about National Sunglasses Day: how they can get involved, why sunglasses are so important, and any promotions or deals they have running for the holiday. This week, we’re taking a look at how indies are getting ready to celebrate one of our industry’s favorite holidays.

Style Eyes Optical

By Staff
Wednesday, June 22, 2022 8:25 AM Style Eyes Optical’s Margie Toney is headed from Brooklyn to Los Angeles to take part in Emerge In Color, a curated retail experience exclusively selling merchandise created by Black designers and Black-owned brands.

Indies Join See & Be Seen Frame Benefit for Opening Your Eyes Scholarship

By Staff
Wednesday, June 22, 2022 8:20 AM NEW YORK—This week, 20 leading independent eyewear designers teamed up with Tarrence Lackran (@theopticalpoet on Instagram) to put together a frame auction that will benefit The Vision Council's Opening Your Eyes Scholarship (OYES), which provides full scholarships and paid internships to high school seniors from underrepresented communities who have an interest in pursuing a career in the optical industry. Lackran who is VP, Community Relations – Diversity & Inclusion at Luxury Optical Holdings, said, “I chose the theme See & Be Seen because it illustrates the need for more representation of people of color in our industry.