This November, Diabetes Awareness Takes Center Stage for Indies

By Gwendolyn Plummer
Tuesday, November 22, 2022 8:30 AM NEW YORK—On October 31, President Biden released a statement declaring November 2022 as National Diabetes Month. In the statement, the President said, “Over 10 percent of Americans have Type 1, Type 2, or gestational diabetes, and tens of millions more remain at risk of developing this chronic condition… I call upon all Americans, school systems, government agencies, nonprofit organizations, health care providers, research institutions, and other interested groups to join in activities that raise diabetes awareness and help prevent, treat and manage this disease.”

Eyes on Westlake

By Staff
Tuesday, November 22, 2022 8:25 AM The team at Eyes on Westlake in Westlake, Texas, celebrated two years in business with a birthday party celebration that included sweet treats, special décor and lots of fun.

With #OpticalWindow, Indies Show Off Their Window Displays

By Staff
Tuesday, November 22, 2022 8:20 AM NEW YORK—One of the most exciting things about running a small business is brainstorming creative ways to bring new customers in. In this day and age it’s more important than ever to attract customers online through social media and reviews, but it remains vital to never forget the power of a show-stopping window display. As they change through the seasons, window displays offer a perfect venue to celebrate a holiday, show off a new collection and set the general tone that customers can expect when they walk into a shop.

National Federation of Independent Business Gives Small Businesses a Voice

By Staff
Tuesday, November 22, 2022 8:15 AM WASHINGTON D.C.—Who appeals to lawmakers and legislators about the needs of small independent business? The National Federation of Independent Business (NFIB) is a trade group with over 325,000 members. It advocates and regularly lobbies state and federal governments on behalf of small independent business, with a website that regularly showcases news and other resources on a range of topics form finance to HR issues and marketing. There are many benefits to having a membership in the NFIB. You can also sign up here for free for the organization’s e-newsletter of small business insights and news.

Indies Remind Patients That It’s Time to 'Use It or Lose It'

By Gwendolyn Plummer
Monday, November 14, 2022 8:30 AM NEW YORK—We’re hurtling toward the end of the year, which means, of course, that we’re firmly in the “use it or lose it” season for HSA/FSA benefits. This time of year is often a busy season for everyone—from the holidays to wrapping up work for the year—and it’s easy for things to fall through the cracks or get pushed off until sometime in the new year. As 2022 begins to wrap up, independent ECPs across the country are taking a moment to remind patients to use up their HSA/FSA benefits, encouraging them to schedule their annual appointment or pick out a new pair of frames before these benefits expire.

Connecticut Vision

By Staff
Monday, November 14, 2022 8:25 AM Allise Markowski, OD, who practices at Connecticut Vision reminded followers and patients to vote with a fun, opti-themed Instagram post.

A Few Ideas Ahead of Small Business Saturday

By Staff
Monday, November 14, 2022 8:20 AM NEW YORK—With just over a week to go until Thanksgiving, the holiday shopping season is in full swing—which means now is the best time to start getting ready for Black Friday and, of course, Small Business Saturday. Scheduled for the Saturday after Thanksgiving—and the day after Black Friday—each year, American Express’ Small Business Saturday is a day dedicated to shopping small and supporting local businesses. Last year, American Express reported that consumers spent an estimated $23.3 billion on Small Business Saturday—making it a holiday that no small business should miss out on.

A Multi-Faceted Resource for Small Businesses of All Types

By Staff
Monday, November 14, 2022 8:15 AM NEW YORK—Small Business Trends is an award-winning online resource that offers a range of helpful information from a wide array of areas to help guide small business owners. From marketing strategy to help in sifting through small business tools, apps and local/national news, the site has much to offer. Each day there is new material. A recent piece explores “How to Make a Deal in Uncertain Economic Times" with specific tactics and advice. A Calendar of Events targeting small businesses around the country, virtual or online is helpful. As is a related feature on 18 Event Planning Tips for those who are putting on their own events.

Indies Have Some Halloween Fun

By Gwendolyn Plummer
Monday, October 31, 2022 8:30 AM NEW YORK—Happy Halloween! This week is a time to chow down on candy, stock up on scary movies and just generally enjoy the spookiest night of the year before we head into the overwhelming holiday season head first. This week, we’re taking a look at how some indies are celebrating this final day of October. Celebrations across the country ran the gamut from pumpkin decorating contests to in office trick or treat events to spooky decors.

Moda EyeCare

By Staff
Monday, October 31, 2022 8:25 AM Moda EyeCare in Clarendon Hills, Illinois, celebrated 800 followers on Instagram.

Indies Show Off Their #FallFrames

By Staff
Monday, October 31, 2022 8:20 AM NEW YORK—Thanksgiving is in the air, and fall is in full swing. Fall is remarkable for so many things, but there are few more special than the gorgeous, showstopping colors that appear in nature every autumn. The reds, oranges and yellows of fall provide some of nature’s most beautiful moments, so it makes perfect sense for those shades to carry over into fashion, too. Here, we’re taking a look at how some indies are incorporating the colors of fall into their frame staging and social media strategy. Get inspired—there are still plenty of leaves to fall.

Eyes On 2023 Virtual Event Offers CE and Digital Exhibits Nov. 18-20, 2022

By Staff
Monday, October 31, 2022 8:15 AM SAN DIEGO—Practitioners looking to expand their professional horizons with education and training and who are searching for the latest technologies and products can still register for free for the upcoming Eyes On 2023 Virtual Event, to be held Nov. 18-20, 2022. Eyes On 2023 will feature nine hours of free COPE-accredited CE and CME exclusively curated for optometrists and ophthalmologists, over 20 hours of additional live education from world-class experts, a virtual Exhibit Hall stocked with leading ophthalmic brands, $5,000 in prizes and giveaways, and a dedication to elevating the future of eyecare with a focus on innovation, according to an announcement from Eyes On Eyecare.

#PumpkinPatchProject Brings Fun and Awareness to Amblyopia in Children

By Gwendolyn Plummer
Thursday, October 13, 2022 8:30 AM NEW YORK—Each year, the team at A Child’s Eyes, a pediatric practice, in Mechanicsburg, Pennsylvania, hosts the Pumpkin Patch Project, a community event to help spread awareness for amblyopia and vision impairment in children. The project involves patching one eye of a jack-o-lantern, and the goal is to designate homes with patched pumpkins as “scary free zones,” where children can trick-or-treat knowing there will be no jump scares. In addition, those taking part in the project can share their patched pumpkins on social media to spread awareness—both about vision impairment in children and the project itself.

Selima Optique

By Staff
Thursday, October 13, 2022 8:25 AM Selima Optique in New York City has welcomed an adorable new member to its team.

Halloween and Optical Intersect on Social Media

By Staff
Thursday, October 13, 2022 8:20 AM NEW YORK—As the days of October dwindle down, Halloween is just two weeks away. Halloween is one of the holidays that lends itself best to social media content: from costumes to scary movies to creative, spooky treats, there’s no shortage of ways to share your Halloween excitement online. Plus, the holiday is pretty relevant for the optical industry, too. The right pair of frames can make or break a costume, and ensuring patients get properly fitted for costume contacts is a top priority for many ECPs this time of year.