By Gwendolyn Plummer
Thursday, September 5, 2024 8:30 AM
NEW YORK—
Women In Optometry has announced that it will award nine women ODs with a Theia Award of Excellence on Thursday, November 7, 2024, during the American Academy of Optometry’s Academy 2024 in Indianapolis, Ind., according to an announcement from
WO. This is the ninth year for this annual awards ceremony. Each year,
Women In Optometry asks readers and friends to submit the names of women who have been extraordinarily influential in the industry. This year, more than 200 nominations were submitted; the
WO advisory board votes for the winners.
By Staff
Thursday, September 5, 2024 8:25 AM
The team at
Laster Eye Center in Fort Smith, Ark., celebrated National Dog Day with a collage of their beloved pups.
By Staff
Thursday, September 5, 2024 8:20 AM
GOLDEN, Colo.—In August, Optometry Giving Sight (OGS) issued its 2024 World Sight Day Challenge in support of its mission to eradicate uncorrected refractive error through the growth and expansion of optometry around the world. The Challenge is the organization’s largest annual fundraiser. This year’s theme is Giving Together, Seeing Forever, which OGS said celebrates the collective power of the optometry community to give the gift of sight to millions of people in need. The Challenge runs from now through the end of October, with World Sight Day scheduled to be celebrated on October 10.
By Staff
Thursday, September 5, 2024 8:15 AM
Optometry Marketing Services (OMS), an optometric alliance founded by
IDOC, a non-franchise alliance of independent ODs, has announced its recent achievement of being recognized as a Google Partner. Being named as a Google Partner is a worldwide benchmark for proficiency in digital advertising. It is a professional accreditation awarded to companies which demonstrate expertise in online advertising and the use of Google Ads. This designation validates the detailed work within the service and the quality they bring to the industry. Google Ad strategies have made a direct impact on OMS clients’ goals such as increasing new patient volume, the company said.
By Gwendolyn Plummer
Wednesday, August 21, 2024 8:30 AM
NEW YORK—The back-to-school season is officially upon us. Across the country, students are headed back to the classroom; some have already started the fall semester, while others are in the last few days of their summer breaks, but either way, a large portion of Americans are thinking about the upcoming school year. As teachers, families and students get organized, it’s an important time for the optical community to remind them how important eye health is for a successful academic year. Here, we’re taking a look at what some independent ECPs are doing to get into gear for the school year.
By Staff
Wednesday, August 21, 2024 8:25 AM
The team at
Elliott Eye Doctors in Foxborough, Mass., shared some important facts for Contact Lens Health Awareness Week.
By Staff
Wednesday, August 21, 2024 8:20 AM
NEW YORK—In early August, The Accessories Council announced that its sixth annual Design Excellence Awards will take place on November 4, 2024, in New York City with a formal awards event at The Fifth Avenue Hotel. This year, most notably for lovers of independent eyewear, the awards have been expanded to include a number of new categories, including new entries for Independent Eyewear (1-2 brands) for Optical and Sun. Interested independent eyewear designers can apply for the Awards online
here.
By Staff
Wednesday, August 21, 2024 8:15 AM
Nine-in-ten small businesses surveyed are optimistic that their company will achieve its goals this year, according to American Express’ fourth
Amex Trendex: Small Business Edition. "At the mid-point of 2024, we asked small businesses to look back on the goals they set for the year, and we found that they’re satisfied with their progress and successes over the first half,” said Gina Taylor Cotter, executive vice president and general manager of small business products at American Express. “Younger and digitally-native business owners are feeling particularly energized by the possibilities and resources available to them, and they’re thinking creatively about new ways to grow their businesses.”
By Gwendolyn Plummer
Thursday, August 8, 2024 8:30 AM
NEW YORK—Prevent Blindness has again declared August as Children’s Eye Health and Safety Month, with the goal of educating parents, caregivers, professionals and policymakers on the important role vision and eye health plays in children’s development. As reported in
VMAIL, Prevent Blindness is marking this month with free materials on children’s vision, including fact sheets, social media graphics,
toolkits, videos and webpages on a variety of topics about children’s vision from infancy through adolescence. The NCCVEH provides
resources on getting children ready for school, taking a child to an eye doctor, preparing a child for wearing glasses or contact lenses and tips for preventing eye injuries.
By Staff
Thursday, August 8, 2024 8:25 AM
In Mount Vernon, Wash., the
Cascadia Eye team is excited to support their local Whatcom Feline Alliance with their Cats eyewear line, inspired by their founder’s late cat, Boo.
By Staff
Thursday, August 8, 2024 8:20 AM
NEW YORK—From now through the end of September, aspiring eyewear designers have the chance to see their dreams become a reality with Europa’s seventh annual DB4K Design Duel, a design contest with one winning design that will be produced and appear in an upcoming DB4K collection. As in past years, the contest is easy to enter: ECPs can download the Design Duel coloring sheets for free from Europa
here, and their patients can design to their hearts’ content.
By Staff
Thursday, August 8, 2024 8:15 AM
The
U.S. Small Business Administration (SBA) has announced the release of its new
Business Resilience Guide, a comprehensive resource for small business owners who may not be familiar with disaster preparation. The guide has six sections to plan and recover from disasters, including best practices and template forms to help mitigate disasters for America’s entrepreneurs and help them build back stronger. “Small businesses are vital to local economies—creating jobs and providing essential products and services, which is why the SBA is committed to ensuring they can survive and recover quickly from natural and other disasters,” said SBA administrator Isabel Casillas Guzman.
By Gwendolyn Plummer
Wednesday, July 24, 2024 8:30 AM
NEW YORK—It’s summertime and the weather is warm, which means many of us are spending more time than usual outside and in the sun—and that the sun is at its strongest. In recognition of this, July is recognized as UV Safety month across the industry, providing another opportunity for ECPs to educate patients and communities about the importance of keeping their eyes protected from UV rays. To close out July, we are taking a look at how some ECPs have used UV Safety Month to shed some light on UV light.
By Staff
Wednesday, July 24, 2024 8:25 AM
Dr. Chinn’s Vision Care in San Diego shared the latest inclusion in its local Artist Collaboration project, where local artists design limited edition cleaning cloths.
By Staff
Wednesday, July 24, 2024 8:20 AM
BARCELONA—Independent eyewear brand
Etnia Barcelona has launched Moi Aussi, a new art and design project that aims to support artists and bring their work to an international stage. This project begins at the Abbazia Della Misericordia church in Venice, Italy, recently acquired by Etnia Barcelona, which will become the Moi Aussi Creative Lab. Etnia Barcelona will invite two international artists each month to create their own work of art using eyewear at the Creative Lab. These art pieces will then be exhibited in different galleries and museums around the world, Etnia Barcelona said.