CARROLLTON, Texas—ImageWear, one of the country’s largest frame companies, has launched the new Eyecare professionals can order ophthalmic frames and Rx-able sunwear online, create custom catalogs and more at the newly redesigned, state-of-the-art website. features a simplified format and robust new platform enabling independent ECPs to order online, view Frames Data specifications, create custom catalogs, and quickly view new releases, the company pointed out. “ provides a quality website for eyecare professionals, as well as the opportunity to discover our innovative products, beautiful styling, and superior services,” said Jani Burke, Imagewear’s national director of sales.

All product images and measurements are pulled directly from the Frames Data website, ensuring 100 percent accuracy. The site offers an advanced search feature to easily search a frame by type, color, material, gender, and size. Easy identification of new releases and top-selling styles simplify the selection process.

Customers will enjoy the ability to make catalogs on-demand. They can easily create customized PDF catalogs featuring only the collections or individual frames they want. For consumers looking for ImageWear products, the locator function will pinpoint eyecare providers in their area.

The new ImageWear website is mobile-ready so that it can be referenced easily from smartphones and tablets.