Dr. Laurie Lesser.

VANCOUVER, British Columbia—Specsavers, a provider of eyecare and eyewear with more than 100 independently owned optometric practices across British Columbia, has announced the appointment of Dr. Laurie Lesser as its head of optometry attraction. Dr. Lesser’s career includes more than three decades of experience as an optometrist working in diverse modes of practice in both Canada and the U.S. In her capacity as head of optometry attraction, Dr. Lesser will play a key role in driving Specsavers’ growth strategy forward to make eyecare more accessible across communities in Canada, according to the announcement.

“Not many individuals share Dr. Lesser’s clout and experience. Her deep understanding of the intricacies of the industry will grow Canadian optometry and improve patient access to quality eyecare in step with Specsavers’ continued expansion and prominence in the market,” said Bill Moir, managing director of Specsavers Canada.

Prior to joining Specsavers, Dr. Lesser held leadership roles at national optical retailers, where she guided teams of optometrists supporting their growth as professionals.

“I am thrilled to be joining the worlds’ largest optometrist owned and led company," said Dr. Lesser. "Specsavers has shown how they prioritize eyecare by supporting doctors with the technology they need to provide earlier diagnoses leading to better outcomes for patients. I’m eager to collaborate with such a talented team. I look forward to contributing to the company’s purpose of ‘changing lives through better sight’ while helping to shape the success of the profession.”

As reported in VMAIL, Specsavers opened its 100th store in Canada in February. The milestone came just after Specsavers celebrated its two-year anniversary in Canada, and a successful entry into Ontario, Alberta and British Columbia, with stores slated to open in Manitoba in summer 2024.