NEW YORK—Three years ago, as ocular telehealth began to attract widespread attention throughout the eyecare industry, the focus was largely on “store and forward technology,” and then the new technology of visual acuity testing via computer or smart phone. However, a New York-based software developer, 20/20NOW, conceived of a different approach. Their idea was to have a skilled technician perform a comprehensive eye exam on a patient in a fully equipped eyecare practice or retail location, and then forward the results to a licensed eye doctor located off-site.

After reviewing the patient history, objective and subjective refraction testing data, plus additional eye health data and images, the doctor could write a prescription for eyeglasses or contact lenses, and recommend treatment, if necessary. The process was designed to increase access to comprehensive exams, provide a standard of care equivalent to in-person exams and lower costs for providers and patients. Read the full story on