Quick Take: Maui Jim wants to bring attention to its Maui Readers. Maui Jim’s unique reader design features a reading segment that is encased in polycarbonate and positioned to optimize distance views, while giving user near power when they need it.
Specifics: Available in two Maui Jim Sport styles - Ho’okipa and Makaha - with add powers of +1.50, +2.00, and +2.50. Each frame is constructed from Grilamid TR 90, which is characterized by its extreme bending strength, toughness and lightness.
Selling Points: A complete retail support program is available to introduce Maui Readers and includes a beautiful Counter-top showcase that features a 12-piece spinner, locking doors on two sides, signage, and a mirror with a built in Polage (a polarized light collage) to engage customers.
Price Guide: $$
www.mauijim.com, 888-666-5905